The holy month of Ramadan is around the corner and we are getting ready to welcome this season’s new campaigns.
Brands in Ramadan follow 3 launching methods when it comes to campaigns, they either publish on the first day of Ramadan, during the month or a day before it starts.
For the past years, we have gotten used to Banque Misr starting the Ramadan race by releasing its campaign right before the month starts; this time the Bank started the race way too early and has already become the talk of everyone. We believe that Banque Misr has set the standards really high by starting this early and it also created very tough competition.
Let’s dig deeper and check how Banque Misr started the season.
Banque Misr: A Message of Hope
On the 18th of March, Banque Misr released its Ramadan campaign under the name “I Have A Light Inside Me That Doesn’t Go Out”. The campaign depended on a jingle-based advert that featured two stars, Mahmoud Al-Essily, and Hamza Namira.
We are used to Banque Misr collaborating with Mahmoud Al-Essily but this time the surprise was collaborating with the star Hamza Namira. This is the first time Namira appears in an advert and we have to say, he chose the right campaign to represent as it suits his style and genre.
The Message And Symbolism In The Advert
Banque Misr always tackled the concept of encouragement and never giving up on your dreams in its campaigns, this time the bank added the theme of hope and made the advert a little religious/spiritual.
When times get hard and we face the hardships of life, we only have one thing to do, which is talk to God. This is shown in the location where Al-Essily and Namira were singing. Both of the singers were standing on one of the most sacred places, Mount Moses or “Jabal Moussa” as it is the place where God talked to the prophet Moses and revealed to him the ten commandments.
The message of the advert urges people not to give up and to have a strong faith in God and that as long as you believe that he will save you, he will.
All of these quotes and symbols exist within the advert, deliver a very beautiful message, and give hope to the viewers.
Millions Of Views In Less Than 24 Hours
In a matter of a few hours, the advert has reached millions of views.
On YouTube, the advert has over 2.5 million views, while on Facebook, it has over 8.6 million views. As for TikTok, the advert reached 5.2 million views. To hit more than 16M views in less than 1 day.
The advert also received very positive feedback on both platforms and people stated that it is a beautiful advert and delivers beautiful messages.
اعلان بنك مصر بتاع رمضان جميل ومبسوطة ب حمزة نمرة
— Loulia (@asabrix) March 18, 2023
من حسن ظني بيك يا رب .. واثق بأني في كل صعب .. دايما فاكرني مابتنسانيش
وطول ما فيه في القلب نبض .. من تاني هبدا من مافيش .. جوايا نور مابينطفيش
جوايا نور .. ماينطفيش#بنك_مصر
— 🇲Ö 🇭 Ä 🇲Ë 🇩 (@MohmedAbdelfa19) March 18, 2023
حابب أُبدي اعجابي الشديد جدا بمخرج والجرافيك ديزينر لحملة اعلانات بنك مصر كل رمضان
مش ممكن كمية التفاصيل اللى اروع من بعض فكل كادر👏🏻👏🏻
— E L L E S S Y🦁 (@kareemellessy1) March 18, 2023
مشاهدات اعلان بنك مصر دي ليا فيها مليون مشاهده مثلا لوحدي ♥️
— HaKim (@7aaKimoO) March 18, 2023
كالعاده اعلان #بنك_مصر من اجمل الحاجات اللى بتبقى فى #رمضان 🌙#حمزه_نمره #محمود_العسيلى @BanqueMisr
— ™ بنت صاحب تويتر 🇪🇬 (@bentmasrya100) March 18, 2023
اعلان بنك مصر كالعاده جميل وراقى
كل سنه فى رمضان اعلانه بيكون حلو
— iman nassar (@imannassars) March 18, 2023
الواحد بيشوف اعلان بنك مصر من هنا بيبقي ماشي كله طاقه ايجابيه وعمال يسحب طاقه من كل حته حتي من سلوك الكهربا اللي في الشارع
— Ahmed Kandeel (@kan_deel) March 18, 2023
Hats off to Banque Misr for launching one of the most beautiful campaigns and for never disappointing its audience.
Tell us what you think of the new Ramadan campaign.
