Listen to this article
Environmental sustainability is one of the most important and vital topics that almost every brand cares about and promotes. Over the years, we have seen many brands make a huge effort in trying to keep the environment clean by making many of their products recyclable and reducing the usage of chemicals.
Apple is one of these brands and only a day ago, the international brand launched its new campaign stating its achievements regarding environmental sustainability, which goes in parallel with the launch of the new iPhone 12 and the new gadget.
Here’s how the campaign went and how it is considered to be one of the best so far.
Apple Never Disappoints Mother Nature
Apple has just launched its brand new campaign to promote its new product and raise awareness regarding environmental sustainability.
The campaign is very creative and joined by one of the most loved actresses. The campaign is not a 1 or 2-minute advert but you can say it is more of a short movie since the advert is almost 6 minutes long.
The advert is directed by Stink director, Rhys Thomas, the comedic sketch takes place within an Apple boardroom and it stars Apple CEO Tim Cook and Oscar-winning actress Octavia Spencer in the role of Mother Nature. The copy starts with Apple’s team waiting for Mother Nature to arrive to share with her the report of their environmental objectives. Throughout the advert, you can see that Spencer aka Mother Nature is putting some obstacles and challenges in the heads’ way but they tell her they already are achieving it, achieved it, or achieving it.
By the end of the advert, you can see Mother Nature leaving the headquarters proud of the team for achieving their environmental goals.
Raising Awareness Regarding Keeping A Sustainable Environment
Throughout the advert, we can see how Apple has been making changes to keep the environment clean and sustainable.
Apple has set a perfect example of a brand’s efforts to maintain the environment’s sustainability. While some brands don’t bother about this matter, Apple is teaching everyone a lesson on how to accurately produce products that are not dangerous to the environment.
The brand states that it reduces the use of carbon footprint and is making efforts to reduce its emissions. The staff in the advert also assert that they are eliminating plastic from packaging and operating on clean energy.
One of the staff also stated that Apple had planted ‘forests’ in Paraguay and Brazil.
All of these accomplishments should urge the other brands to start taking serious steps towards the serious issues that the environment struggles with.
A Campaign With A True Purpose
Every campaign has a purpose and a goal to reach. Apple’s new campaign’s goal is to make people aware of its achievements and that there is still more to reach, and the brand successfully delivered this message.
If you want to know if a campaign delivered its message or not, ask yourself what did you get from it. If you could answer this question then you got the message. This is what Apple’s campaign did, it left the viewers aware of how they have been taking environmental sustainability seriously and has set certain objectives to achieve.
So, we can say that as a campaign, Apple, has achieved many goals, it creatively showcased its accomplishments, it is urging on the importance of keeping the environment clean, set an example to other brands, and actually plays a vital role in society and the global environmental community.
Learned Lessons From Apple’s Mother Natura Campaign
As a creative, this campaign can teach you many lessons to be applied when you’re working on your next campaign.
The first lesson and the most important one is creativity; Apple taught everyone a very important lesson in creativity, the brand was able to simplify the importance of maintaining environmental sustainability through a very interesting idea and brilliant cinematography. Another lesson is how to tell the audience what you have achieved in an indirect way as we have seen the staff of Apple listing all of the accomplishments in the form of a report.
Also, as a brand, you have to have a role and tackle important issues on a local and global scale, you have to leave a positive impact, which will lead to building a legacy.
We definitely loved the advert and the choice of Octavia Spencer and we have to give the idea 10/10; we hope all brands can raise awareness in this creative way.
