The first week of the holy month of Ramadan has passed and we have seen almost all of the campaigns that were launched. Although some brands haven’t yet launched their campaigns and we are waiting for them, the launched ones created very fierce competition.
Since many brands that belong to the same sector have launched several campaigns, today we will do a recap of a certain sector, which is the banking sector.
Let’s see what the banks have launched this Ramadan and which one can win the best Ramadan campaign according to your opinion.
Banque Misr
Banque Misr started the Ramadan race way too early and surprised everyone with a new collaboration and a spiritual message.
The bank collaborated with the megastars Mahmoud El-Eissily and Hamza Namira, which is Hamza’s first time appearing in an advert.
If you haven’t watched the advert or haven’t gotten what it is trying to say, we will tell you.
We always expect from Banque Misr an advert that urges us to follow our dreams and to work hard to achieve them, this time, the advert is telling us to have hope and to trust God as he has the perfect plan for us.
Throughout the advert, you can see different encouraging words written to encourage the viewer to be positive and to have faith that God will reward them with what they want.
National Bank of Egypt
This year is a special one for the National Bank of Egypt (NBE) as it not only marks the occasion of Ramadan but also the bank’s 125th anniversary. The bank has come a long way since its inception, and this significant milestone is a testament to its growth, success, and enduring legacy in the banking industry.
The NBE has established itself as a leading financial institution in Egypt, offering a wide range of products and services to meet the diverse needs of its customers. The bank’s commitment to excellence, innovation, and customer satisfaction has been the key driver of its success over the years. As the bank celebrates this momentous occasion, it continues to look towards the future with optimism and a renewed focus on delivering the highest quality of service to its customers.
The bank has released an advert to celebrate people and their stories and to tell them that they both are sharing the same dreams and together they can make them come true.
The whole advert is a message from the National Bank of Egypt’s people to the people to tell them how much they appreciate them.
QNB
QNB has made opening an account easier for people and can be done remotely.
QNB’s decision to make opening an account easier and remote is a great step towards enhancing the customer experience. By eliminating the need to visit a physical branch, this approach offers greater convenience and accessibility to potential customers, making it easier for them to start their banking journey with QNB.
The remote account opening process is a user-friendly system that can be accessed from the comfort of one’s home or office, with a few clicks on a mobile device or computer. This feature allows customers to complete the account opening process faster and with more ease than ever before. With this new development, QNB continues to innovate and meet the changing needs of its customers in a dynamic and increasingly digital banking environment.
The bank launched a campaign to promote “Bebasata” a new application to make the process of opening an account easier and without money.
The Agricultural Bank of Egypt
The collaboration between the bank and King Mohamed Mounir for its Ramadan campaign is an exciting development that is sure to capture the attention of audiences across Egypt. As a celebrated musician and artist, King Mohamed Mounir brings a unique perspective and creative flair to the campaign that is sure to resonate with customers and fans alike.
The bank’s decision to partner with King Mohamed Mounir reflects its commitment to delivering innovative and engaging campaigns that connect with its customers on a personal level. The collaboration also showcases the bank’s support for the Agricultural sector and culture in Egypt, further strengthening its position as a socially responsible institution. As the campaign gains momentum, it is sure to generate significant interest and excitement, further enhancing the bank’s brand recognition and reputation in the market.
FABMISR
FABMISR joined the Ramadan race with a very creative and humorous advert under the name “AL Ahly Club’s Success Partner In Every Sport”.
The campaign is promoting that the bank is the official partner of Al-Ahly Club. The advert also states that football is the secret behind the success of the club and that everyone in the club knows how to play football.
Banque Du Caire
Banque Du Caire’s decision to collaborate with actor Asser Yassine and singer Amir Eid from the band Cairokee for its Ramadan campaign is a brilliant move that is sure to capture the attention of audiences across Egypt.
Both Asser Yassine and Amir Eid are popular figures in the entertainment industry and have a large fan following in Egypt, which makes them the perfect fit for the campaign. The collaboration also showcases the bank’s commitment to supporting local talent and promoting Egyptian startups and small scale businesses.
The campaign’s unique concept and engaging content are sure to resonate with customers and fans alike, creating a buzz and generating significant interest in the bank’s products and services by supporting Egyptian successful SME’s.
The campaign is under the name “Every Success Story Had An Opportunity Behind It” message is to encourage people to start their projects and it will help them and that it is ok to fail as long as you will try all over again.
We would love to hear your thoughts and opinions on the banking sector campaigns, feel free to share your opinion with with us. Which one of these campaigns do you like the most?
