Instagram has ditched its logo for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white.
Today Instagram introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.
‘We designed this look to reflect the community’s full range of expression – past, present, and future. We hope the community will see this look as a new creative spark,’ said Instagram.
You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse
Instagram New Look, Inspired by the Community
In a statement Instagram said: ‘When Instagram started, it was a primarily a place to edit and share photos. Five years later, it’s a global community of interests where people share photos and videos, use new tools like Boomerang and Layout, and connect with others through Explore.
The former logo, a retro brown and cream camera with a rainbow brush that referenced the iconic Polaroid cameras, was instantly recognisable, but has been radically changed.
Instagram said the new design reflected how the app, bought by Facebook for $1 billion four years ago, had transformed since it was created.
The changes will be made in an update to Instagram’s Android and iOS apps on Wednesday.
So, what are you waiting for? Get to the app store stat to get the new update.