Instagram has ditched its logo for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white.

Today Instagram introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.

‘We designed this look to reflect the community’s full range of expression – past, present, and future. We hope the community will see this look as a new creative spark,’ said Instagram.
You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse

Instagram New Look, Inspired by the Community

In a statement Instagram said: ‘When Instagram started, it was a primarily a place to edit and share photos. Five years later, it’s a global community of interests where people share photos and videos, use new tools like Boomerang and Layout, and connect with others through Explore.

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The former logo, a retro brown and cream camera with a rainbow brush that referenced the iconic Polaroid cameras, was instantly recognisable, but has been radically changed.

Instagram said the new design reflected how the app, bought by Facebook for $1 billion four years ago, had transformed since it was created.