Brand Management

Strategic alliance between DMA and International CallisonRTKL for smart cities management

Today, DMA for Design and Engineering Consultancy has announced joining forces with International CallisonRTKL for new smart cities management. Thus form a strategic alliance in the field of construction, management of new cities and urban planning in accordance with the global intelligent engineering and design systems.

This partnership strategy was announced during an expanded conference that was held today and entitled “Urban Planning and the latest global design trends,” in the presence of ministerial representatives and more than 50 of the leading real estate developers in Egypt and the region.

The conference was attended by representatives from the DMA Company, namely: Mr. Wael Ezz – DMA CEO, Mr. Marwan Farid – Commercial Associate Director, Mr. Tarek Qassem – Operations Associate Director, Mr. Mohamed Adel – Head of Urban Planning and Mr. Amr Mostafa – Design Principal. As for CallisonRTKL representatives, they were namely: Mr. Harold Thompson – Executive Director; Regional Director, Middle East, Mr. Noel Aveton – Vice President, Mr. Brian Adams – Vice President; Director of Planning and Urban Design, CallisonRTKL.



Representatives of DMA and CallisonRTKL highlighted the growing trends and potential opportunity within the real estate sector in Egypt. The conference demonstrated the potential behind a strategic alliance between leading international expertise and regional knowledge and exposure, particularly in enhancing local caliber.

It also illustrated that the alliance will offer new means to cost and time efficiency as well as offering unique and sustainable approaches for real estate developers and project end-users in housing, retail, office buildings, hospitality, health care, and mixed-use developments.

DMA’s CEO, Wael Ezz, capitalized on the fact that this new era will enhance design and engineering consulting services and products offered to Real Estate developers in Egypt, which will be particularly useful given the current economic conditions of the state. The edge here will be the blend of local knowledge and international exposure; this blend will maximize expertise and potential, largely enriching the Egyptian and regional real estate market.

CallisonRTKL’s Vice President, Noel Aveton, shed light on CallisonRTKL as one of the leading firms across the globe with a specialization in urban planning and architectural design that covers all real estate sectors, with more than 18 offices and 2,000 experts worldwide. Expanding on Aveton’s point, Brian Adams, CallisonRTKL Vice President Director of Planning and Urban Design, presented the global trends of urban development and master planning and how CallisonRTKL’s different approach will become a resource for DMA experts.

Finally, Harold Thompson, Regional Director, offered insight on what the future of retail and malls will hold using a thorough study of the evolution of shopping experiences as the design of commercial projects in the world transforms and develops.

The conference panel discussions explored, in-depth, the concerns that may arise with real estate projects, such as water, power, and energy limitations or rising populations, and the implications that develop with each. All in all, the representatives covered all aspects of the new real estate era, and addressed the problems that tend to develop in the industry.

About DMA
DMA was established in 1989, as a diversified design & engineering consultancy firm and as the corner-stone for the DMG foundation. DMA carries more than 27 years of extensive experience in delivering design and engineering services covering urban planning, architectural and landscape design, construction supervision and interior design; for all the real estate developments and properties across diverse sectors. In Egypt, DMA’s projects include but are not limited to: Mountain View, Landmark, Hyde Park, Sector 4 Madinaty, B9 & B13 residential district Madinaty, Sun City 6th of October and Sharm Palace. Besides such residential projects, DMA has also built a portfolio of hospitality, corporate, commercial and retail, and educational and cultural projects. DMA was granted many awards, one of which was the Quality Commitment Award, an award won for the first time by an Egyptian organization, which evidently was held at the QC Conference in London, November 2015.
About CallisonRTKL
CallisonRTKL combines the legacy of two great design practices into an even stronger, more distinct voice that is characterized by the strength of our ideas, the spirit of our culture and the passion of our people to make the world a better place. People are at the center of what we do. Focusing on our relationships, with clients and teams, helps us make the big seem small, more personal, and keeps us moving in the right direction. Our process centers on creativity, cross-pollinating ideas and talents across offices to deliver quality at all levels and in all places. CallisonRTKL has offices in 20 cities worldwide: Abu Dhabi, Baltimore, Beijing, Berlin, Chicago, Dallas, Dubai, Hong Kong, Jeddah, London, Los Angeles, Manchester, Manila, Mexico City, Miami, New York City, Shanghai, Seattle, Toronto, and Washington. Amongst receiving many awards, CallisonRTKL was the winner of an IIDA Excellence in Design Award, was named the Design Firm of the Year in 2016, hosted the National Treasure Design Competition Awards Ceremony in 2016, won the 2015 Retail Design Award, and holds a history of many more accomplishments and awards throughout its years of experience.

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.