Sports Marketing

Sports Support Beyond Football: Inertia’s Olympic Athletes Wins Gold

AFCON has officially ended with a happy ending for Algeria, and it is time once more to shine the spotlight on young sports players outside of the football field. As young Olympians prepare for the 2020 Winter and 2022 Summer Youth Olympics, it is important to remember just how a sliver of support is enough to help athletes push and overcome obstacles, and by simply celebrating wins, we are fanning the flames of victory.

Last week, real estate developer Inertia celebrated one such budding star as one of their sponsored champions, Ramdan Darwish, returned home after winning another gold and placing 6th worldwide in Judo.

Darwish returned after receiving the gold medal at the Grand Prix Judo Championship in Montreal, where he flipped his Canadian competitor to qualify him for the 2020 Tokyo Olympics. This is not the first time that Darwish will have attended the Olympics, as he placed 7th in the 2016 Rio de Janeiro Olympics.

Gold medal match at the Montreal Grand Prix Judo Championship 2019

Darwish is currently ranked as the 6th in the world for Judo, as well as 4th in the Olympic Judo category.


Sponsoring Today’s Budding Stars and Tomorrow’s Olympians

Inertia’s support for Darwish is not new. Darwish is just one of the budding Olympians and sports stars that the company is currently supporting with their athletic support program.

Read More about it > INERTIA is now using the power of sports to grow the brand and business

The company has supported several young sports players by offering them the means to access the tools and the necessary technical support, in addition to the psychological support that they needed. Furthermore, it has helped the athletes lock a team of professional trainers, fortified with enough knowledge and experience to raise the athletes’ performance for the upcoming 2020 and the 2022 Youth Olympics

Layla Shoukry

Local Tennis prodigy Layla Shoukry, another member of the program, recently won the individual win under 14 African Tennis Championship last month in Algeria, bringing home another gold medal for Egypt. At 13 years old, Shoukry has already won several individual and group Tennis tournaments.

I am beyond proud that our Egyptian team players U14 are Africa’s champions that have just got qualified to the World…

Posted by Layla Shoukry on Monday, July 1, 2019

She recently helped the national Egyptian team secure their spot at the upcoming Tennis World Cup, and was noted as the number 1 female tennis player in Egypt and Africa 2018, as well as scored 2nd position in Egypt and Africa 2019. Shoukry is still working hard to represent Egypt in the Roland Garros 2021 and 2022 Youth Olympics.

As a part of the private sector, Inertia’s investment and support of athletes is not unheard of, but shows just how much influence sponsorships and branded support can be for the community.

Hassan Hassan

Hassan Hassan’s latest achievement, is winning the gold medal in African Championship – Tunisia in the weight of 72 kg in 2019. He also received a silver medal at the World Youth Championship in Slovakia, in September 2018. Hassan managed to get fifth place in the world championship for adults and finally Second place in the World Youth Championship

As a real estate developer, Inertia’s main aim is to “establish close-knit and active communities” which is an important part of their brand identity, and what greater community to build and support than Team Egypt?

It is clear that private sector support such as theirs is crucial for today’s young athletes. At the very least, it should encourage the local sports community to rally and push harder as both the Olympics and Youth Olympics get closer.

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