JUST ANNOUNCED: Coldplay live at du Arena on New Year’s Eve 2017
Just when we were wondering when the big concert would be announced for New Year's Eve, Coldplay have confirmed they will play Du Arena in Abu Dhabi. Coldplay confirmed the…
Emaar Egypt launching the first “community mobile application” in Egypt
Emaar Egypt the prominent property developers with the famous slogan “The Good Life” are yet again providing the good life they promise in a very innovational community mobile application for…
Black Friday in Middle East: Imitation without Localization!
As Black Friday is just around the corner, and the stores are slashing their prices building up to that day for the big sale! Black Friday is not just a…
What Marketers Can Learn From Tamer Hosny’s Response On His Old Pic?
Most of marketers are under assumption that there is no such thing as bad publicity. Well, we are only half right, because there is definitely bad publicity however how you…
RiseUp Summit 2016: The Entrepreneurship Revolution
RiseUp hosted its annual press conference on the 20th of November to announce the activities and tracks that will be covered in its 2016 Summit that will be held from…
How Global Brands Targeting Regional Markets in Sports Broadcasting?
As marketers and advertisers, after you finish your world-class content, whether you are an international brand or a local one, what do you care about the most in the next…
Shaghalni.com to organize first employment fair for blue and grey collar workers in Egypt
Marking a groundbreaking step that contributes to the combating of unemployment and provides jobs for youth, Shaghalni.com has decided to organize the first employment fair in Egypt in a bid…
Coca-Cola just created the world’s first “selfie bottle”
If the selfie stick wasn’t enough to satisfy your social media addiction, because now there are bigger and better ways to take pictures of yourself. You can now take self-portraits…
What is the Mannequin Challenge, how did viral trends start and who has done it?
Back in 2014 we saw the #IceBucketChallenge which started to promote awareness of the disease amyotrophic lateral sclerosis, which is known as ALS, that is characterized with stiff muscles, muscle…
EXCLUSIVE: Orange announces partnership with Jumia for exclusive offers
Jumia announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the country. Saturday 19th November marks the notable offers led by telecom…
Lionel Messi in Egypt On A Marketing Mission!
Brands are using influencers now more than anytime before. All kinds of influencers, famous celebrities, social media influencers and football idols. Tour ‘N Cure, the initiative Egypt has taken for…
Facebook Page Engagement Custom Audiences: Everyone Who Engaged With Your Page
When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos, lead ad…