A Lesson For Brands: Not all trends are Suitable for Marketing
Today’s marketing world is just so fast. Everything feels so rapidly used or leveraged. For example, trends nowadays feel like a charity gala open invitation where people can just jump…
How Mini Vlogs Became the Internet’s Favorite Escape
Somewhere between the endless scrolling and the attention spans that are shrinking badly because of how things are going so fast, mini vlogs have been rising recently to become the…
AI Vocabulary That We Are Seeing Way Too Much
Somewhere along the way towards evolution and technological advancements, AI didn’t just contribute to content as we expected. It kind of added a layer of repetitions that we all would…
The Secret Life of the Seven Marketing “Ps” and How to Use Them
Sometimes I stop and notice how some brands just click with us (their target audience). It’s as if a certain brand is able to read your mind and just tell…
The Digital Marketing Playbook You’re Using Is Already Obsolete
You didn't make the wrong call two years ago. The playbook genuinely worked. The problem is that the conditions it was built for no longer exist and most teams haven't…
Madinet Masr “Lights Up with Its People”: A Campaign Made to Resonate
Today with everything that is happening all around the world, brands are adapting. They’re trying to pace the flow of events. And at a time when Egypt is quite literally…
Stop Feeling Guilty: Rest Is Part of Your Productivity
In a world that glorifies the idea of working under stress, rest is often misunderstood as laziness or a lack of ambition. Both employers and employees measure success and hard…
Is It Time for a Brand Glow-Up? 6 Signs You Can’t Ignore
A brand is more than a logo or a tagline; it’s the idea people have about your business. It shapes how customers feel, what they expect, and ultimately whether they…
Your Decision or the Trend’s Influence? The Psychology Behind Consumer Behavior
Have you ever bought a product because it’s trending? Recently, we have been seeing many people buying products just because they are trending; some make sense, while others don’t at…
The Dangers of Successful Marketing: Influencing Young Minds Negatively
To market for something is to present that something to its right audience. We all know that we market to persuade. And at its best, marketing introduces useful products and…
Brands Going From Product Placement to Cinematic Elements
Brand collaborations in movies aren’t just about being a product placement; they’re now acting like co-stars in the movie where they have a role to play and a character to…
The KitKat Heist That Broke the Internet and Sparked a Marketing Trend
Have you ever seen a marketing stunt that made you think is that real or not? Well, sometimes we see marketing stunts that we don’t know if they are just…
