Blog

Is there growth with social media in MENA societies?

The amount of people who have internet access or have a smartphone continues to grow, and emerging markets are expanding their reach online. In social media and internet usage, rates are increasing annually, quickly reaching the levels seen in already developed countries. In more developed countries like the US, social media and internet use has plateaued. Recently, Pew Research Center released their results from a 37-country survey. Stagnation abroad Although developing countries (such as Saudi Arabia, UAE and Egypt) are still behind on internet usage, they continue to gain higher levels of use while developed countries are barely seeing growth. According to Pew, In USA, there was only a 3% increase in internet usage from 2015 – 2017 while Canada only had a 1% increase in the same amount ...

20 entrepreneurship quotes from the world’s richest CEOs

Most people don’t just end up rich, unless you’re some kind of royalty, and they don’t get become successful by accident. Whether you need a pick me up, or are looking for sound advice, these quotes from Forbes’s top ten billionaires will give you something to think about. Recommended  ➤ Steve Jobs’ Best Quotes Ever On Entrepreneurship and Business Jeff Bezos, Founder and of Amazon “Many companies describe themselves as customer-focused, but few walk the walk. Most big technology companies are competitor-focused. They see what others are doing, and then work to follow fast.”   Bill Gates, Cofounder of Microsoft “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don’t let yourself...

Egypt plans to bid for 2030 FIFA World Cup and 2032 Olympics, but at what cost?

Egypt is currently struggling with nation branding and its worldwide image. It is such as key issue that events such as the Narrative Summit have been created to discuss action. In a bid to improve national branding and standing, Egypt has announced that it is planning to host major sporting events such as the 2032 Olympics and 2030 FIFA World Cup. This isn’t the first time they’ve tried either. Read more about it  ➤ Egypt plans to host World Cup 2030 Hosting these two major sporting events has always come with both major drawbacks and ROI for the host country. In many cases, hosting the Olympics games has either boosted economies or torn them down. So, what could the costs and benefits be for Egypt if they win the bid to host either of the tournaments?   Pros of hosting major sportin...

Egypt plans to host World Cup 2030

With more than 5,000 years of culture and tradition, as well as its magnificent sports enthusiasm, Egypt with its capital Cairo envisages hosting major sport events in the course of a medium to long term economic development strategy. Egypt is planning to bid to host the 2030 World Cup, the country’s Youth and Sports Minister Ashraf Sobhy said on Tuesday during a speech outlining the ministry’s strategy for sports development in the country for future decades. Also Read ➤ Watch Nike advert released in 2012 that spot 2032 Olympics in Cairo “Egypt is planning on hosting global major sporting competitions, including the 2030 World Cup and the 2032 Olympics Games,” Egypt’s Youth and Sports Minister Ashraf Sobhy announced during a speech outlining the ministry’s strategy for sports develo...

Why not giving a fuck helps you to overcome negative experiences

We’ve all had those days, months and even years, when there is so much baggage and pressure on you to do something, to care or to think of that it just feels all too much. A prime example is Mohamed Salah during the recent FIFA World Cup. Extreme pressure put him at a disadvantage, other than his own injury, and too much focus shifted from the national team to put it all on his shoulders. It would make sense that after such a heavy-duty burden, Mo Salah would be looking for ways to relax before the next big championship of his career. Recently, Mo Salah was seen reading the Arabic version of “The Subtle Art of Not Giving A Fuck” by Mark Manson. Much love @MoSalah. Enjoy. pic.twitter.com/qJ0mgeGOQz — Mark Manson (@IAmMarkManson) July 5, 2018 So, we took a look at the book to see...

World Cup 2018 bet: IKEA wins Zlatan Ibrahimovic vs David Beckham challenge

England vs. Sweden: Zlatan Ibrahimovic has proposed a brilliant offer with former teammate David Beckham in relation to the anticipated World Cup quarter final game between Sweden and England tomorrow. Ibrahimovic, 36, was not included in the Sweden squad for the finals in Russia despite saying in April that he would be picked, adding: “A World Cup without me wouldn’t be a World Cup.” As a result,, Ibra decided to spice up the World Cup by challenging David Beckham on Social Media as if they give us one more reason to watch the World Cup quarter-final: Yo @davidbeckham if @England wins I buy you dinner where ever you want in the world, but if Sweden wins you buy me what ever I want from @IKEASverige ok? pic.twitter.com/9z9xx89JjS — Zlatan Ibrahimović (@Ibra_official...

North Edge towers brings the 365-Days Northern Coast experience

It’s finally summer, and with thousands of Egyptians finishing school, taking summer off and returning from Russia, beaches have become filled to the brink with swimsuits and splashing of water. The beach is where we’d all like to be around now, as the summer heat quickly rises up, especially in some of the most pristine beaches such as those on the North Coast. The North Coast is becoming synonymous with being an amazing summer getaway, with beautiful waters and a fantastic growing commercial community. As more and more people rush to the North Coast due to its growing popularity, views and locations are become sparser. With prices rising and views declining as people rush to the seaside for the summer, it is getting harder and harder to enjoy the summer on the beach. 365 Days Of Northern...

Ramadan 2018 Top Trends Recap. Here’s what brands need to know

World Cup fever is slowly disappearing as national team cheerers come flying back from Russia, and we put our hopes aside, saving our energetic cheers for our next turn at the next world cup. This year’s main two advertising seasons were put together, culminating into one giant season that has been uploading ad after ad. With a new Ramadan season, comes new trends in the advertising industry. Think Marketing is taking a look back at what made this year’s Ramadan special and how the world cup took over for most of it.   To be or not to be, FIFA World Cup mixed campaigns One of the biggest shifts this year has of course been the year’s biggest trending topic, our return to the international football competition. WC mania swept over Ramadan, taking most brands with it. Major brands as su...

World Cup 2018: KFC advert go viral after Neymar’s injury spectacle

Brazilian superstar Neymar may have helped his team beat Mexico to advance in the World Cup but he didn’t seem to win any new fans. Fast food giant KFC “South African branch” have made a funny advert published on 15 June but it went viral after the social media meme storm to poke fun at the Brazilian footballer for his exaggerated roll along the ground after a foul. Of course, KFC advert seems like shaming Neymar’s injury which helped the campaign to go viral on social media. Now everyone can easily guess the name of the player now. Thanks Neymar! As football fans criticized the football star for his clowning behavior during Brazil’s World Cup win. KFC accidentally engaged the digital media craze of mocking Neymar for his exaggerated rolls along the ground. Neymar&#...

4 ways the cloud is creating, not eliminating, jobs opportunity

Five million jobs are expected to be lost to automation by 2020. That may sound like a scary figure, but as these roles disappear, new jobs are set to spring up in their place. In fact, 80 percent of the jobs we expect to see as soon as 2025 don’t even exist yet. According to research conducted by IDC and Microsoft, cloud computing will potentially generate more than 515,000 jobs across key markets in the Middle East and Africa between 2017 and 2022 – and these are not confined only to the IT profession. These jobs will span across areas including marketing, sales, finance and administration, production and service. Already, several jobs exist that we hadn’t even thought about a decade ago.   Cloud computing specialist Ten years ago, if you said you work in the cloud, you would have b...

Ogilvy rebrands, re-founds and breaks barriers to modernize; Paul O’Donnell Q&A

In the last few decades, it has been easy to see just how much the marketing and PR industries have changed and evolved. Evolution has become a necessity. It’s been an intense ride, with a crazy influx of new technologies, platforms, communication channels, strategies and changes to the average consumer/stakeholder’s behavior. Young companies have had the advantage of being able to adapt quickly to these new changes, keeping up with new demands and shifts, but what about those who have been rooted by stone through time? Most companies are staying steadfast in their ways, with concessions and adjustments here and there, but Ogilvy steps to the foreground with a new “re-founding” to show us that it can be done by one of the oldest and biggest brands in the industry. We sat with Chairman &...

Lantern Awards 2018 winner announced!

Ramadan may be over but the challenge and exciting competition hasn’t completely left just yet. Google just announced this year’s winner of the 2018 Lantern Awards, a 3-year-old competition focused on revealing the most engaging and viewed Ramadan and Eid ads on YouTube.   This year Google has also announced that there will finally be prizes for the winning ad. “The winning campaign will also be displayed on a YouTube Masthead spot on the YouTube homepage, delivering over 100 million impressions across 11 MENA markets,” as well as having its own devoted article on Google’s blog “Think with Google,” alongside possible PR activations by the internet giant.   Winning Entry: Toyota/Abdul Latif Jameel Motors “By building on the existing success of Khebayyes & Abu Hurayyes’s ...