KOTN Case Study: How Egyptian Football Was Born In The Street
Football is known to have a language of its own. A language streets know all too well. In Egypt it is a fact that football is an obsession. Kids, teenagers,…
Before Summer Ends: What Brands Need to Create a Campaign That Still Delivers Results
Only one month left till we say goodbye to summer, and most of the season was spent on the World Cup campaigns, but that doesn't mean brands have missed their…
Tips That Will Help You Become the Best Creative Strategist in Marketing
In today’s digital era, it is very important to know how to strategize for everything you have in work. Sure, trends do matter, but that doesn’t mean that marketers should…
The Rise of Gen Z Self-Marketing: Smart or Overrated?
Gen Z. A word and a letter. However, the power this generation holds is one that the market may have been missing for quite sometime now. Now that it is…
How the World Cup Stole the Summer Marketing Spotlight
One of the things people look forward to in summer is the campaigns. Summer is all about vacation and fun, and brands reflect this in their campaigns, as they either…
Rethink Without AI: The Economist’s Newest OOH Campaign
Okay, now that AI is actually raiding our lives… I came across a campaign that made me simply say, “Ah, humans are still actually aware.” Not that I don’t see…
Ambush Marketing: When Brands Steal the Spotlight Without Sponsorship
Each major event, especially in sports, requires sponsorships; these official sponsorships offer brands exclusive marketing rights, they often come with a hefty price tag that only a handful of companies…
Genuine Word of Mouth Is Better Than A Strategic One in Building Accountability
Despite every strategy to go viral, word of mouth remains one of the most powerful forces in shaping public opinion. Companies, brands, and events invest heavily in influencer partnerships, referral…
Seven Stars, One Question: Is Egypt’s Football Logo Due for Change?
A very important detail that people tend to not look at is the logo on players’ jerseys in football matches. However, when given the right amount of attention, a jersey’s…
World Cup Advertising in the AI Era: Can AI Replace Human Emotion?
AI tools are becoming increasingly important, as they are an essential part of creativity. AI has invaded all industries, as there isn't a single sector that doesn’t use AI in…
From Near Bankruptcy to Billions: How the World Cup Became a Commercial Powerhouse
The FIFA World Cup is far more than a football tournament. In fact, it is one of the world's most valuable sporting properties, attracting billions of viewers, commanding record-breaking broadcasting…
The Season Soundtrack: World Cup 2026 Jingle-Based Ads
Every World Cup comes with its own lineup of ads. Ones that allow the season to be as unforgettable as it can be. These ads are shared to encompass the…
