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Nissan wins Dubai Lynx “Advertiser of the Year” 2019

It is only the 3rd week of the year but awards are already on top of mind. Press releases of some of the biggest wins of the marketing world are making it out, with Nissan being one of the first announced to win big early this year. Dubai Lynx is MENA’s premier festival of creativity, a sister festival to one of the industry’s biggest creative events, the Cannes Lions International Festival of Creativity. The car manufacturer was announced to be the festival’s Advertiser of the Year for its work and creativity in campaigns such as CamelPower and #SheDrives. Nissan also won several awards last year for the two campaigns at Dubai Lynx 2018. Philip Thomas, Chairman of Cannes Lions and Dubai Lynx, stated in a press release that “The Advertiser of the Year Award is a recognition of creative bra...

The power of Hackathons: Vodafone shows off Tech focus with first Innovation Hackathon 010

Encouraging youth and enabling technological innovations are the future of growing major brands alongside digital transformation. It has become more and more important for major brands to seek outside perspectives on technology that can improve lives and businesses. Recently, to engage with the local developer community, the company sent out an open invitation to all software developers for an Innovation Hackathon at their headquarters in Smart Village. For many years now, Vodafone has been one of the top digital employers of Egypt’s youth as well as one of their biggest supporters. From youth camps to leadership initiatives, the telecom provider is always trying to target creativity from future generations, those that are unafraid to keep up with global changes in technology. Vodafone may...

Etisalat Christmas Story: Shereen Reda and Santa Claus deliver the Emerald experience

The holidays are always a family season, to be filled with joy and laughter from both the fully grown and youth alike. As we pass the first part of the holiday season with Christmas, the new year begins. The new year symbolizes a rebirth, and encourages a moment of reflection, to breathe and praise ourselves for last year’s positive actions. Etisalat’s premium tariff network, Etisalat Emerald, organized a full day filled with holiday spirit to surprise a group of special competition winners. Take a video or picture of your kids telling us “WHY THEY HAVE BEEN GOOD THIS PAST YEAR” and wait for our Christmas Surprise.Mention @EtisalatEmerald and use #EmeraldExperience Posted by Etisalat Emerald on Tuesday, December 25, 2018   A Magical Christmas for Emerald Customers Parents fr...

Digital Marketing Trends to Watch Out for in 2019

It’s the second week of the new year, it still seems like we have time to edit strategies and prepare for the new year ahead of us. It’s been a slow two weeks for most, with for some being the toughest few weeks of the year. Either way, the new year is upon us and it is time to really Think Ahead for the new year. Here are our top picks and views for the Digital Marketing Trends of 2019.   Tech in Customer Service It’s nothing new when we say technology will be integrating with of our physical lives and how brands communicate and work with consumers, but 2019 could be the year where tech really pushes forward. In 2018, we saw several brands push forward different technologies to help consumers. Earlier last year, McDonald’s Egypt quietly started to install self-serve ordering ma...

27 Quotes To Work By To Encourage A Better 2019

It’s 2019, and the new year is finally upon us. There is a new batch of 365 days, 365+ opportunities and 365+ chances to end another year with a bigger bang and success rate. Motivational quotes are a great way of starting the year with inspiration and excitement, but as marketers, we also have to keep in mind that motivational quotes work for our business lives as well. Quotes can help us revive, grow or renew our brands, as well as personal brands, to become their best versions. So, start the new year with these 27 quotes to work by. Don’t forget to come back at the end of the year and tell us which quote helped you the most in 2019. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov “We want consumers to say, ‘ThatR...

2018 – A year full of achievements for Orange ends with YouTube’s Golden Play Button Award

2018 was a big year for this telecom service provider. The year saw Orange appear almost everywhere, beginning with their very first campaign of the year with Ahmed Amin and the song La2. We could see that the brand was playing with different styles throughout 2018’s Q1. Throughout the year, Orange continued to release several greatly popular campaigns. The brand played with different types of “influencial,” from mahraganat to classy to avant garde. It looks like all the experimenting has paid off as Orange becomes the first local telecom provider to be awarded YouTube’s Golden Play Button. The Golden Play button is awarded by the digital video network whenever a channel reaches 1 million subscribers. Orange started the year with approx. 400K subscribers on their YouTube, according to Soci...

The Most Important Digital Metrics For Successful Digital Marketing in 2019

The numbers are your mightiest weapon for 2019 as digital and social analysis continue to display their powerful ability to strengthen campaigns and increase conversion. While views continue to be the local metric of choice, more and more brands and agencies are learning the importance of different metrics for each part of their funnel. There is an important issue that must be brought to light; views aren’t a metric for conversion nor a good metric for most campaigns. Not all campaigns aim for brand awareness, hence why not all campaign metrics and analysis should be on views. As campaign strategies and goals evolve, so do the things we measure for their success. Here are several digital metrics you should measure for 2019.   Measuring Time When it comes to marketing, time equals atte...

Best friends with thieves? Ahram security’s newest campaign

Home security is no joke, millions of homes are broken into everyday all over the world. Home invasions, or burglary, aren’t just about the items looted, but it can rob the people of their sense of home and security. Many people whose homes have been stolen from become unsure of themselves and whether they will feel safe again. However, the security business does not need to be serious. Case in point is local lock manufacturer Ahram Security, whose newest campaign is showing that serious business doesn’t need serious advertising. كوالين الأهرام – التليفزيون ما تسامحش في حاجتك و تسبها للحرامي يسرقها زي الأستاذ. غير لكوالين الأهرام و أمن نفسك.#لو_مش_كوالين_الاهرام_يبقى_انت_مسامح_في_حاجتك#كوالين_الأهرام #70_سنة_أمان Posted by Ahram Security on Sunday, November 25, 2018   To promote...

Discover how to engage with your chatbots with 3 examples

Lately, there has been a lot of local interest in chatbots, there is a slowly growing list of local brands using them as well. Unfortunately, when most brands and agency’s talk about chatbots, they talk about 24/7 customer service. Chatbots can be so much more than that. The conversational technology has the ability to actually engage with consumers, to get them excited and invested as well as help your brand receive important feedback. Plenty of brands are showing us that chatbots aren’t just menu providers or an FAQ answering machine. Although some local audience segments are still resistant to the growing trend of chatbots, it simply means that we are still in the tipping point before the mass use of the technology. So, how do you actually get customers to engage with your chatbot? &nbs...

Social Media’s Influence on Cosmetics Industry: Medical Makeup in Egypt

Instagram and Facebook’s influence are not to be taken lightly by industries, and we’ve known it for a while now. Millennials and younger generations are changing the cosmetics industry through social media, and with research stating that “they are buying and using almost 25 percent more cosmetics than they did just two years ago and significantly more than baby boomers,” brands are and should be scrambling. But it isn’t just that, social media has inspired various sub-categories of industry products to come to the spotlight. Many young adults have various skincare issues, which they try to remedy on their own through friends’ advice and magazines. However, there are many different skin types as well as what irritates individual skin differ, making it a challenge to find brands that have a...

Vodafone Talks: Career Development and Adding Value For Youth

Building a career is difficult, finding your purpose or what you want to do is just as equally hard; young and inexperienced, most of today’s youths are unsure of themselves and the paths ahead of them. And whether you’re young, unexperienced or working, it’s easy to get lost with so many options and heavy competition. In the age of easy information, due to the internet, you need to absorb as much information as possible to invest in your career, self and add value to what you do. It doesn’t matter whether you are unemployed or have a working title, there should always be time to invest in yourself, especially early on in your career or life. Career development and skill learning should be on the top of your list. You can invest in your career through several ways such as seeking out a men...

Don’t be fooled by these 8 Digital Marketing Clichés

Digital Marketing continues to change the marketing field, shaping it into something elder marketers would have never thought it would become. Permission marketing, content strategies and more new methodologies have taken over marketing text books and pitches. But the internet isn’t just full of evolving strategies and informative infographics, it is also full of stereotypes and clichés, and marketing is not exempted. Don’t be fooled by these 8 digital marketing clichés to make the best of your brand’s time online.   1.  We’re the best! When creating your website or social content, it’s very easy to get tempted to state positive remarks such as this, or even other phrases such as market leading and the top of the industry. While it’s good to believe in your company or brand, say...