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Shoelace: Google’s Newest Attempt At Social Networking Apps

After the not-so tragic loss of Google + earlier this year, Google is jumping back into the social networking game with a brand-new platform. The internet giant is looking to breaking into the social media/networking atmosphere with a new platform named Shoelace; as in “tie people together based on their interests — like two laces on a shoe” according to the app’s website. Shoelace is a hyper-localized social networking app that is set to connect people similar, and not-so similar, to Facebook’s events app/feature. Users will be able to connect with people in the same city (or certain vicinity) through interests and (most likely) liked-activities. People can join, create or suggest “Loops,” events or activities, and are invited to organize and participate in Loops nearby. Loops seem ...

Mohamed Salah’s Brand Value | Case Study

As the AFCON’s final match is set between Senegal and Algeria, people have begun to compare the two country’s star players with Liverpool Right Winger and national star Mohamed Salah. Senegal’s Sadio Mané and Algeria’s Riyad Mahrez are at the top of their game in their respective national teams, but how do they compare to Mo Salah? Mo Salah is not only one of the top players of the world at the moment, but has built his brand so well that he affects countries. The Salah effect has created multiple ripples in the world, from reducing hate crimes to improving Islam’s image worldwide, this makes his value more than about money, it must include his effect on culture and other intangible things.   Mohamed Salah [Player Value] When it comes to football, only 2 are alongside each other. Moha...

Orange Tackles Plastic Waste Off The Pitch With “Orange Games Of Change”

Plastic Waste and its effect on the earth continue to be powerful subjects, subjects that local brands and governmental bodies have begun to approach and find solutions for. With the giant uproar at the beginning of AFCON, and with stadiums being famous for being left in terrible states after matches, it was one of the most perfect times for a brand to attack the issue of plastic waste during a time of excess and abundance of media attention. Which is exactly what telecommunications giant Orange did during the national cup, seizing the opportunity to raise awareness on how much plastic we use and to promote its environmental commitments. انا عارفه ان المولد انفض والحفلة خلصت بس مقدرتش مشاركش الصور دي اللي فريق عملي بعتهالي دلوقتي وحسيت بفرحه وفخر بالدور اللي شركتي قدمته في البطولة#Orange#ف...

How To Measure Your Summer Popup’s Success

With the summer heat rising fast and crowds continue to overcrowd beaches nationwide, popups are everywhere. While many maintain booths during the full course of the summer months, some may choose to provide short bursts, but with either case, do brands truly understand how to measure the success of their popups? Many consider success to be focused on the products sold, but popups are used for a variety of objectives, and it’s not only for selling. Here are some of the most important ways to measure your summer popup’s success.   Measuring Popup Location Effectiveness Choosing the location of your popup and how it is decorated/laid out are some of the most important parts of creating a popup, so it makes sense that it’s effectiveness should be one of your main priorities. Related ➤ Ho...

EGBANK’s MINT dedicate its AFCON campaign to Egypt’s National Team with “Winning” solutions

With Egypt playing against South Africa this weekend after making it to the next round, it’s time to really get serious about cheering on the national team. We’re taking a look back at one of the more fun campaigns of the AFCON 2019 season, EGBank’s MINT’s “winning” solutions campaign and competition. Launched last week, EGBANK’s MINT is creating a small storm with their new competition for AFCON. The campaign starts off with this friendly football conversation-like jingle, which focuses on some of the more unorthodox and funny ways that the national team can try and use to make it to the gold trophy. EGBANK seems to have listened in to quite a few conversations over the last few days, or have some very serious football fans at the office, as the ad describes several “winning” solutions th...

Halan Unveils New Tuktuk Adverts; Egypt’s OOH Landscape Grows

Out of home advertising is attention-grabbing and not as invasive as other advertising methods, making it a classic on any marketing plan; for those with big budgets (giant billboards) to those will none (guerrilla OOH ads). Egypt’s OOH options just expanded once more with a recent announcement by local transportation startup Halan. The Cairo-based tuk-tuk and motorcycle ride-hailing startup launched Halan Ads on Monday, adding a brand new option to marketers in the city. The new feature will enable brands to advertise on its fleet of tuk-tuks and motorcycles, the startup told MENAbytes. Ads will be available in the form of wraps on tuk-tuks and small billboards on motorbikes. The startup had been working to launch Halan Ads for a few weeks and already has at least three corporate clients....

Contract Mistakes Freelancers Make That Make Life Harder

The freelancer life isn’t easy; living paycheck by paycheck, pitching every day, and so many edits! But there are ways to make working for hire less of a hassle, by simply adding certain things to your agreements and negotiations that will make life so much easier. To be seen not only as a professional freelancer, and protect yourself in the process, an essential item in your freelancer kit should be a strong and iron-clad contract. Although it is well-known that the local freelancer scene is very “peace,” it is also common to run into shady businesses, being unpaid, and ideas being stolen. This makes a powerful contract that protects you and the client’s best interests extremely important in today’s freelance landscape. To help young and established freelancers, we’ve compiled a list of c...

Why Email Marketing Is Still The Best Way To Generate Leads

Everything about a company depends on its marketing efforts. Without a reliable digital marketing agency and a proper advertising to reach out to your prospects, you have no leads. Without leads, no sales. Without sales, no company. Moreover, out of all the different marketing strategies you can employ, email marketing remains the king. Recent statistics indicate it brings 4400% ROI with $44 for each $1 a company spends.   Email Marketing Campaign and How it Increases Your ROI Even with the emergence of other marketing strategies, i.e., social media, email marketing remains the number 1 strategy in digital marketing. If you can leverage it properly and avoid some of the simplest mistakes, a great email campaign can propagate a substantial amount of leads. It can produce a good number ...

IBM’s Michelle Peluso Talks High Tech Marketing Innovations and Cairo Expansion

Innovation in today’s world is all about digital transformation; from transforming traditional transportation through apps or changing internal structures in major companies across industries, today’s innovation has an 80% chance of being based on new technologies. And one company continues to be in the center of innovation, international technology giant IBM has been around for decades, literally a century. Building and perfecting items from clocks to laptops and even data centers, IBM has always been a part of technology’s fast-paced history. We were lucky to talk with IBM SVP, Digital Sales & Chief Marketing Officer, Michelle Peluso as IBM opens a new Innovation and Industry Client Center and a Marketing Services Center in Cairo. The innovation center aims to address business challe...

AFCON 2019 Campaigns: The good, the lame and the black horse

And with Egypt’s first goal and win in the net, AFCON has officially finally started! But, AFCON’s advertising season and competition was already full-swing from all the way back to the 10th of June, with OPPO leading the charge. Check out our review ➤ Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019 So, who else has been releasing, and which campaigns or ads are doing great and which are not? We take a look at this year’s AFCON ads and see who’s scoring and who needs to be taken out to penalties and reshoots. The Good, The Pretty, The Bold There are some great ads already gracing local channels and social media. Vodafone: Vodafone continues its supremacy, connecting two well-shot ads that look at the two sides of AFCON fans. Kicking off with fan-favorite and brand amba...

Getting To AFCON: SWVL Announces Official Sponsorship With Surprises

We are 1 day away from the most hyped season of 2019, AFCON! The African Cup of Nations is finally kicking off this Friday with our very own Pharaohs against Zimbabwe at Cairo Stadium and football fans are preparing to lose it as their favorite players walk on their home pitch yet again. Just recently, a new brand has stepped onto the AFCON scene. Transportation Startup SWVL has just announced that they have officially signed on as a Sponsor for AFCON, and they’ve also announced that they’ll be making football fans’ lives easier during the tournament. We revealed the possibility last month ➣ SWVL X Ford: SWVL’s newest partnership brings new opportunities for commuters An Announcement For Football Fans Looking for reliable transportation during AFCON won’t be easy with hundreds of fans, bot...

Mo Salah’s trend-setting power used on Mobil’s new ad for AFCON 2019

Everybody’s favorite Pharaoh player is back at it on the advertising stage with his newest partnership with oil manufacturer Mobil. Only 5 days away from one of the biggest ad seasons of the year, Mobil plays on the left winger’s trend-setting prowess with this new AFCON ad. It’s clear to see that the general message of the ad is when Salah moves, millions move with him, while Mobil also helps millions move everyday.  Throughout the ad, we can see examples of trends inspired by the footballer. His popular one-legged yoga celebration, which he debuted earlier this year at a match against Chelsea, makes an appearance as he wins a match of Foosball/table football.   Last summer, the football superstar helped explode the popularity of Mark Manson’s book “The Subtle Art of Not Giv...