VEO 2: The Said “Greatest AI Video Generator” By Google Just Launched Yesterday in The MENA Region
In a new announcement that was just released yesterday, Google stated that VEO, the new enhanced model of VEO, the AI-powered video generator, is now available in the MENA region.…
Egypt’s PR Industry Makes History: National Association Launched at Narrative Summit 2025
On the 25th of April, Egypt’s public relations landscape made history at the Narrative Summit 2025. Egypt reached this milestone with the launch of the country’s first national Public Relations…
WhatsApp Launches Sticker-Making Tool with Egypt’s Icons and Al Ahly Packs
WhatsApp is bringing a splash of Egyptian fun to its platform with a dynamic collaboration. The collaboration features some of Egypt’s biggest celebrities and the legendary Al Ahly Sporting Club.…
KFC’s ‘Believe’ Campaign: A New Ad Full of Metaphors — or Just Complete Nonsense?
A little over three weeks ago, KFC released a new advertisement on its social media platforms. The moment the ad was released, it provoked reactions from people all over the…
GEO vs. SEO: How Generative AI Is Reshaping the Future of Search Engine Optimization
GEO, SEO, SERPs, and more abbreviations that don’t get to be fully understood by a lot of people. However, can three or four letters be of great importance in 2025?…
Mark Zuckerberg’s Empire on Trial: Will Meta’s Monopoly Crumble?
When you think of modern digital empires, Meta, FKA Facebook is one that sits comfortably on top of the pyramid. But in 2025, that throne’s looking a little shaky. With…
Refreshment Unlocked: How V7 is Dominating The Egyptian Fizzy Drink Market
Egyptians have always thought of fizzy drinks and soft beverages as an essential aspect of their lives. Ate a big meal and want to feel like you're digesting it? No…
Eco-Friendly Branding: A Promise You Must Keep
Many brands have a competitive edge in the market, but when a brand claims something, it should abide by it because the audience is waiting for you to comply with…
The Curious Case of Mohamed Ramadan’s Brand: Master of Trend or Magnet for Backlash?
Let’s face it—being noticed in today’s fast-moving market isn’t easy. With so many brands fighting for attention, everyone’s looking for that one strategy that’ll make people stop scrolling, start talking,…
Corona’s Line Expansion: The New Groovy Line Uncovered!
Chocolate has always been something that gains our attention easily. Corona, an Egyptian chocolate brand that has been under the spotlight lately, especially after the boycott movement started in late…
Her Voice, Their Silence: Ibtihal Aboussad’s Fight for Tech Ethics
One woman’s voice was heard by billions; a Moroccan engineer that worked for Microsoft sacrificed a position that millions wish for just to be heard. Ibtihal Aboussad, a young woman…
Egypt’s Narrative Summit 2025: Egypt’s Vision for the Future
In a world that thrives on storytelling, Egypt’s Narrative Summit stands out as a powerful stage for shaping the country's global identity. As the nation’s first international public relations forum,…
