How Egypt Is Becoming a Global Smartphone Manufacturing Hub
Over the years, the smartphone industry has taken some turns reflecting the dynamic nature of the Egyptian economy. With a population exceeding 150 million, including young and tech-savvy, this industry…
The Power of Cultural Identity: Building a Brand That Stands Out and Connects
Creating your own brand is fun, but it requires hard work and a lot of research. One of the most important things that you should highly consider while building your…
Through Anghami’s Lens: Highlights from a Year of Music in 2024
We bid farewell this year with many memories, pictures, places, and, most importantly, a new music library. At the end of each year, social media goes crazy at the sight…
Unwraping Fun: How Advent Calendars Are Warming Up Egypt’s Holiday Market
The holiday season is here, and the festivities are all around! Christmas is one of the most anticipated times of the year, from colors and music everywhere to great gifts.…
Dorra Group’s Creative Campaign Breaks Real Estate Salesmen Stereotypes
Unexpected and surprising campaigns are very nice to watch, and they can have a funny twist. When campaigns try to break the stereotypes in our lives, for example, The Dorra…
Narrative Summit 2025: Shaping Egypt’s Role on the Global Stage
As the calendar pages turn towards a promising new chapter, the Narrative Summit 2025 emerges as a beacon of innovation and collaboration. Scheduled for April 7 to 9, this illustrious…
10 Essential Skills for Mastering Leadership
Today’s leaders must balance strategic vision with emotional intelligence, analytical rigor with creativity, and resilience with empathy. These qualities are not innate—they’re cultivated through continuous learning and intentional practice. Here’s…
The Boycott Impact: The Rise and Fall of Brands in 2024
It has been over a year, or 444 days to be exact, since people started the major boycott movement. Until this day, people didn’t seem to grow tired or feel…
The Top Business Podcasts to Inspire Your Learning Journey in 2025
Since the rise of podcasts, they have had a powerful impact on the media. Many people nowadays hear podcasts anywhere, anytime. You will find a variety of podcasts that talk…
What to Learn in 2025: Essential Skills for Marketers to Master
As we approach 2025, the pace of technological advancements, societal shifts, and market demands continues to accelerate. To stay relevant and competitive, professionals across industries must embrace lifelong learning and…
Egypt’s Textile Renaissance: Engineer Mahmoud Ghazal on MGS Industry’s Global Vision and Legacy
The textile industry is one of Egypt's oldest industries, and the textile and clothing industry is the second largest industrial sector in Egypt. In addition, this industry represents one of…
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
Ads in Egypt can be considered a vital part of the whole TV experience. For many years, we have seen brands compete with unique ads, either through meaningful messages or…
