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Talaat Harb Is Back Again To Spread Positivity Through Ramadan Campaign

People will appreciate what will add value to their lives. And the winning brands always know how to understand their consumers’ thinking and their decision making process. Winner brands do not just focus on the commercial side of things but also make sure that the campaign delivers a unique story with tangible results and will communicate beyond the normal business objectives. This is exactly what national brands do. They support the economy and contribute to the nation’s overall progress. Back in May 2017, an advertising campaign by Banque Misr entitled “Talaat Harb is coming back” was launched to promote an initiative to fund small- and medium-sized businesses in Egypt. Banque Misr has decided to take this campaign to the next level, making it the main hit for Ramadan 2018&#...

WE releases one of the best cinematic trailers of Ramadan 2018 yet

This is WE’s first year as a competing telecom service provider. Last week, we saw WE’s offbeat tactical ear-worm and the release of ad/teaser for their World Cup campaign [100 Million Voice]. Read more about it here ► WE launches Ramadan tactical Ad while planning for World Cup mega campaign Today, WE dropped one of the most cinematic trailers of Ramadan 2018 yet for its upcoming World Cup campaign. For the first time Karim Abdel Aziz and Ahmed Ezz in one scene, Ahmed Abdel Aziz step out of the shadows as WE’s celebrity trio for the anxiously awaited first Ramadan campaign by Telecom Egypt. The trailer builds up the tension with cinematic shots as its three protagonists come together for a mission with the ending… Coming soon! WE is the second brand to have created a mixed Ramadan a...

City Edge Developments and the New Urban Communities Authority sign protocol agreement

The real estate market remains one of the highest growing industries in the country due to a population boom. Demand for both residential and commercial communities continue to rise every year. To meet with demands, last week, the New Urban Communities Authority (NUCA) signed a protocol agreement with real estate developer City Edge Developments that will give the company the ability to work on 7 new projects in Egypt’s newest mega cities. “The Egyptian real estate market is among the most promising as the Egyptian population is coming closer to 100 million, which is why the government is working towards expanding the urban land area and establishing new urban communities around Egypt in order to accommodate the population growth,” stated Minister of Housing, H.E Dr. Moustafa Madbouly. Acc...

WE launches Ramadan tactical Ad while planning for World Cup mega campaign

Telecom brands usually generates Egypt’s top buzzing campaigns on digital media during the holy month. Telecom Egypt’s WE has only been around for a little over half a year, and is still trying prove itself as a major telecom service player. Although the company behind it may technically own all the internet in the country, its new service provider has only been established recently. Read more here > Ramadan 2018’s Most Anticipated Campaigns and Marketing Trends This Ramadan will be WE’s first entrance into the Arab Advertising Superbowl, and it is one of this year’s most anticipated campaigns. WE released their first ever Ramadan ad, finally allowing us to see what they have up their sleeves. The new telecom service provider finally joins the big leagues with an infectious earworm, wor...

Creating a masterpiece, watch the BBC’s trailer for World Cup 2018

The World Cup is 25 days away. BBC Sport are one of the TV channels where fans will be able to watch the games LIVE. The BBC’s World Cup trailer is created to deliver an operatic montage of historic and memorable events from football’s biggest tournament. Inspired by how history was once recorded with the likes of Diego Maradona, Roger Milla, Paul Gascoigne and Zinedine Zidane etched into World Cup history, who will join them in 2018? Featuring an opera song written in the 1800’s during the Imperial era of Russia, it’s an apt soundtrack for the visually stunning trailer. Instead of just using film of memorable incidents from previous World Cup tournaments, the BBC has animated these key moments. That technique grabs our attention and doesn’t make us tire of watching this trailer over and o...

Orange’s Ramadan 2018 ad is first to hit 1M views on Facebook

This year may be the brand’s 3rd time in Ramadan since its rebranding from Mobinil, but Orange has quickly been gaining in terms of advertising levels since its entrance. The first half of the year has been doing well for Orange, whose Orange Eagle launched one of the most influential ads of the year yet. This year, Orange’s 3rd Ramadan in the Egyptian market after rebranding is finally making a big hit. The Advert has become one of the first ads to reach 1 Million views on Facebook [on 4:30 PM], beating out the usual competition this Ramadan. Orange’s campaign this year focuses on a new Ramadanish concept of “Your Neighbor Is The Closest Yet Furthest Friend.” Simply, the main idea is that our neighbors are our closest friends (literally) yet are the ones we still keep at arm’s length. Ora...

Vodafone launches first mixed World Cup and Ramadan mega campaign

It’s the first day of Ramadan and brands are jumping into the Arab Superbowl, throwing their best work onto our screens. One of the biggest anticipated campaigns has always been telecommunications service giant, Vodafone. Vodafone’s ads have continued to lead the holy month’s Superbowl, usually receiving the highest viewership and rememberability. The 10 Most Watched Ads on Facebook | Ramadan 2017 Ramadan 2017 Throwback#RamadanHub Posted by Ramadan Hub on Thursday, May 17, 2018   This year, Vodafone has chosen to leave behind its 3-year Family-theme but continues to focus on what brings us together in the end. This year’s ad isn’t just bursting with star power but also brings together some of the most watched people in the country. With the World Cup right after the holy month, mixed ...

Ramadan 2018 Campaigns: First Day Recap

It’s finally here, Ramadan has started and so has the festivities we all expect throughout Ramadan. The lanterns are swinging in the wind, with bright lights covering dozens of buildings and the sounds of plates as Iftar goes into full swing. The Arab Superbowl has also started, with Ramadan being the biggest marketing and advertising season of the year for the MENA region. Dozens of brands across the region have eagerly released their ads on the very first day of the holy month, while many more continue to wait out the first day’s storm of giant ads. Here is our recap for this year’s 1st day of Ramadan.   Vodafone Vodafone is easily one of the most eagerly anticipated advertising campaigns of the year, and has been for the last few years. The brand continues to put its best foot forw...

Ramadan 2018: Twitter embraces Ramadan themed content

Social media platforms have changed the way we connect and communicate with people, our beliefs and values. For Ramadan, it has brought Muslim communities closer than ever, especially those who are living in countries with smaller Muslim communities. Twitter is a platform known for its speed on keeping people up-to-date, and its ability to reach large audiences across the globe in a blink of an eye. The social platform is using this to help further enrich its users’ Ramadan experience, and engage its audience in one of the most important months of the year. The platform has reintroduced last year’s custom Ramadan themed emojis, as well as introducing new ones. The emojis or icons will appear when users use particular hashtags in a range of languages. شارك بتجسيد روح #رمضان من خلال متابعة ب...

Mountain View deviates from Real Estate norm and creates its own Fawazer for Ramadan 2018

Ramadan is right around the corner. In a few hours, tv, mobile and computer screens will be filled with some of the most worked-on ads of the year. The high saturation of ads is a staple of this time of the year, with many industries having created unspoken rules or standards for the types of ads that will be produced. This year, Mountain View is breaking away from the usual real estate Ramadan advertising for a little bit of fun and mystery. Mountain View recently dropped a teaser with Maged El-Kedwany and Donia Samir Ghanem to tease a new direction they will be going for this year. The real estate company has decided to deviate from the normal real estate trends to bring a new and fresh type of content to the real estate scene, with a mystery. يا تري ماجد و دنيا محضرين ايه في رمضان 2018؟...

What do we expect from brands this Ramadan?

As lifestyles shift due to the holy month, so should the focus of brands. Ramadan is a great time to be more spiritual, engaged and helpful as both people and a brand. It is also a time where consumers are more skeptical and critical of brands and their actions. With increases in viewership, both online and offline, and increased free time to roam the internet, brands are able to reach more for less effort, but it comes with high expectations for brands to add value to consumer’s lives or day. Here are 6 things we expect from brands this Ramadan.   Engage with the community more with videos content, not ads: According to Hubspot, people watch an average of 1.5 hours a day of video content online. 97% of marketers said video has helped increase user understanding of their product or se...

Shell gives a marketing lesson in how to create an Egyptianized campaign

While all marketers knows that “Content Is King, But Engagement Is Queen” it seems like the story is the real king of any advertisement campaign. There is no need to use weak signals when you aim at developing strong marketing ideas. Connecting to your people’s hearts and minds is what keeps brands pushing forward even during the toughest economy riddles. The impact of cultural differences is often underestimated by marketers, however, it’s paramount for a multinational brand to develop localized story to be communicated to each local market. Last week, Shell dropped one of its most influential ads we witnessed during 2018 so-far. With zero need to hire mega stars, Shell created a brilliant Advert story to win our hearts and make us explore new dimensions of long-ha...