Brand Management, Recommended Stories

What Marketers Can Learn From Tamer Hosny’s Response On His Old Pic?

Most of marketers are under assumption that there is no such thing as bad publicity. Well, we are only half…

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Most of marketers are under assumption that there is no such thing as bad publicity. Well, we are only half right, because there is definitely bad publicity however how you handle it is what transform it from negative to positive publicity.

In the past couple of days we found Tamer Hosney’s and Asala’s the Syrian musical artist old photos while she was pregnant during her first marriage. The viral images spread on Facebook and the vultures just attacked, and this could happen to any brand or celebrity.

Asala and tamer old images

The bad publicity does not have to generate from a brand or celebrity’s direct action. As some people sitting in their rooms with a laptop they can easily spread negative publicity.

Yesterday, Tamer Hosny decided to change the perspective of people on how they perceived his childhood, we will break down his approach in handling negative publicity.

When Life Gives You Lemons, Don’t Just Make Lemonade!

When life gives you lemon or throws you a curveball in this case, do not just make a lemonade or lie down and wait the curveball out. Instead, plant the lemon seed and make an orchard, strike the curveball right out of the field so fast that their head spins.

Do not stay silent about it, as it will only keep spreading more until something else take people’s focus from you. They will turn to something else, but what they last remember about you will be negative. And this is what is happening with Asala’s post. She is silent about it.

So what you have got to do is, formulate how best to address it. This is exactly what Tamer Hosny did, after having only his photo circulating and on the spotlight for a lot of sarcasm.

He wrote a comment yesterday for those who are concerned by the matter; and in less than two hours, the hereunder photo was rapidly spreading instead..

Which is a great example of how he transformed the negative (or what people previewed as a work of a miracle) to tangible transformation on how he was before to what he is now.

And he gave all the credit to that young man for all the success and fame he is in now. Planting the seed to grow your brand’s orchard consists of two parts;

1-Perspective is everything:

The lesson here for brands; it is all about perspective, you have the power to shift people’s perspective and show them your human side and make them relate to you, walk them through what you have been through and share your  success story.

The circumstances of our lives may matter less than how we see them, makes a compelling case for how reframing is the key to success and happiness in our lives.

And this is the second part in planting your orchard.

2- The Effect of Emotional Approach in Publicity:

Always remember that your customers or fans are humans, so from time to time, its better to step out of your high throne as a brand and show them that you are a humble brand.

Emotional advertisement can’t go wrong, when admitting a vulnerability and educating your fans and followers on how you overcame it and came out winning, they hold you to a higher standard.

Persuasion marketing, applying psychology to the marketing message is what Tamer Hosny did by expressing how he grew up with nothing, and no one to help him achieve his dreams. He only had a far-fetched at the time dream, but he did not get disappointed or gave up on his dreams because of circumstances that was forced on him, he worked hard and long to make it a reality. And he did.

So he made his fans know how he became the famous, world-wide singer he is now. He did not merely wake up one day and found himself successful, he worked many jobs and persisted to achieve his dreams.

This takes us to another scope; the 2 Pillars of success inspired by Tamer Hosny:

1.Cultivate your mindset:

You don’t just dream of a successful life and get it while doing nothing to deserve it. You have first to believe that you can. Because you can. You are the only one with the power to visualize and plan how you want your life to be.

Change your mindset from a pessimist one to an optimistic one. As you are starting something big it is much easier to see the hardship and all the bad scenarios that can happen and just quite! But where will you go from there? No where, right? You will blame circumstances or any outside forces that steered your life. However, adapting your mindset to a more positive one, it will make you instantly see all hardship as just a stepping stone, as a challenge to overcome to achieve your dream.

You can transform any hardship in your way, if you believe and work towards your goal. Work hard for your dreams and the day will come when you don’t have to justify your value to anyone.

As long as you love what you do and passionate about it, you will put in the effort and long hours because it is hard, for every entrepreneur out there, and for every child with a dream.

Believe. Persist. Work. Persevere.

2- Self-Improvement:

Continues self-improvement is a must. You must know that you can never stop working on improving yourself, as long as you are breathing, there is always something more to learn, to perfect. You have to expand vertically first then horizontally. Expand your knowledge and excel in your field of expertise.

As Tamer Hosny’s part of the post, is that he was with little to no resources but tried his best to imitate celebrities and actors at the time that picture was taken, since he had no money to get the expensive clothes or a father to help guide him in any way. And that he wishes for anyone who was making fun of that young man in the picture to be as successful as he is, since he is very proud of the huge strides this young man has taken to reach where he is now.

So there is a long way to go from forming the idea, to how you plan, strategize, practice and work to make it happen. And when it does happen and you are where you want to be, don’t stop there. As there are new heights to shoot for.

People’s reactions to Tamer Hosny’s post:

Guess what? Tamer Hosny just got his most engaging post on his Facebook page of all time. People and fans alike are sharing and liking his post at an amazing rate, since this post has been published it has 330K Reactions and 26K shares, 37K comments. It spread like wildfire. No stopping it now.

The most surprising and is a result of using emotional tactic in his strategy is that people who does not like his style of music or are not fans of him as a person, shared the post and many of them stated that he might not be their favorite singer however they respected him a lot after reading it. And related to him on an emotional level after only seeing him as an idol or a mere celebrity image, they now relate with him on a human level.


And some even got motivated, that if the young man they saw in the picture can be this world-wide sensation then they can as well.

We as Egyptians tend to find humor in unfamiliar places, in anything and everything for that matter, but what get to us more than anything is human’s struggle and emotional turmoil or victories, successful stories.

Hope. We tend to spread hope and success stories more than problems. We laugh in the face of difficulty because we know deep down that we will overcome anything as long as there are people who pursue their dreams with an unwavering passion.

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.


So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.


Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.


1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.


2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.


3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.


What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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Brand Management

Juhayna steps in 2018 with bold yet humble campaign to support Baheya hospital

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid…

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid brand that makes revenues and changes the world.

Juhayna has decided to take its sponsorship of the beloved Al Ahly team and use it for good by launching national donation campaign to support Baheya hospital.

For years Juhayna have been doing whatever necessary to increase the brand value. Hiring Sherif Ekramy to promote Juhayna Mix, Dora as Juhayna Pure’s brand ambassador, the controversial Dundo Advert and major sponsorship deals.

After 19 years of being the most visible logo on one of the most watched teams in the country, Juhayna is taking a step back and letting someone else get the limelight.

Throwback ► Juhayna Cheering Egyptian Mothers in Emotional TV Commercial

Juhayna teams up with Baheya Hospital & Al Ahly in long-term plan which aims at delivering a bold yet humble marketing message with much emotion involved. The move definitely will re-capture the audience attention to Juhayna’s logo and strengthen the long-term sponsorship to Al-Ahly SC.

Early yesterday morning, Reporter Sara Fouad posted a small teaser of Juhayna’s new campaign.

كلكوا عارفين أنا زملكاوية قد إيه.. والإنتماء ده موضوع بجد مفيهوش هزار.. لكن في حاجة بتجمّع كل الناس أيًا كان إنتماءهم ا…

Posted by ‎Sara Fouad – سارة فؤاد‎ on Monday, January 1, 2018


The post states that for the first time in 19 years, something was going to change with Juhayna and Al Ahly.

Fans questioned what would happen, the brand has been a main part of the uniform for so long. Many wondered if they would change logos, or focus on a certain product instead of the company as a whole.

Juhayna themselves, later the same day, posted a short video/would be GIF on the topic.

Stepping back for 90 minutes

The FMCG company has decided to take a step back in order to lend a helping hand. So, after 19 years of unchanging visibility, the brand is partnering up with Breast Cancer NGO Baheya.

The partnership allows Baheya’s logo to sit upon Juhayna’s place to help 4000 of those afflicted with the disease.

For 90 minutes, during the match between Al Ahly and Al Masry on the 12th of January, Juhayna and Baheya hope to receive donations of up to 19 million EGP, which will be spent on helping more than 4000 Breast Cancer patients.


Only 7 hours in, the video already has over 5k reactions and over 400 shares.

People have reacted positively to the change, some stating that it’s honorable to use the money Juhayna uses on being on the uniform for some change and good in the world.

Baheya is a non-governmental organization that aims to help spread awareness of Breast Cancer, and the importance of early detection through testing. While Breast Cancer can be beaten at later stages, with lower rates of success, early detection provides up to a 98% chance of curing the Cancer.

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Featured Stories, Knowledge Base, MENA, Recommended Stories

What did Egyptians Google this year? Most Trending Searches of 2017

For years now, internet-giant Google has been releasing its annual “Year in Search,” which chronicles the year’s most trending topics….

For years now, internet-giant Google has been releasing its annual “Year in Search,” which chronicles the year’s most trending topics. Twelve months’ worth of topics are categorized and rated, showing exactly what the world feels or is searching for during the year.

This year’s Year in Search displays a lot of heart and self-expression worldwide.

The video shows some of the world’s biggest fears in 2017, but also show us the hope and faith that people had in times of horror and strife.

The video shows the world coming together, to become fearless, strong and helpful.

While the worldwide results have categories such as Global News, Losses (celebrity deaths), and recipes, Egypt’s list was a lighter and less serious list.


Egyptians Googled


  1. Results of Primary Schools
  2. World Cup Draw
  3. Selsal el Dam Series (مسلسل سلسال الدم)
  4. El Keaf song by Cairokee (اغنية الكيف)
  5. Professional Academy for Teachers
  6. Egyptian Knowledge Bank
  7. Football Match Egypt Vs. Cameroon
  8. Despacito
  9. Al Ahly Club Elections



  1. World Cup Draw
  2. Al Ahly Club Elections
  3. The Funeral of artist Shadia
  4. The new Egyptian Ration Supply card
  5. Oasis terrorist attack (حادث الواحات)
  6. Results of Draw for Hajj (نتيجة قرعة الحج السياحى)
  7. Hurricane Irma
  8. Zamalek Club Elections
  9. Warraq Island
  10. Tiran and Sanafir



  1. El Keaf song by Cairokee (اغنية الكيف)
  2. Despacito
  3. Elab Yalah (مهرجان العب يلا)
  4. Abd El Salam (مزمار عبد السلام)
  5. Btnadeny Tany Leeh (اغنيه بتنادينى تانى ليه)
  6. Ya Amm Ya Sayad (اغنية عم يا صياد)
  7. Dala’ El Takatk مهرجان دلع تكاتك)
  8. 3 Dakat (3 دقات)
  9. Mady El Nas (معدي الناس)
  10. Amr Diab’s new Album


Public Figures

  1. Mahmoud Al-Khatib
  2. Ahmed Shafiq
  3. Elissa
  4. Gamila Awad
  5. Abd El-Salam
  6. Wafaa El Kilany
  7. Mahmoud Taher
  8. Nader Ahmed
  9. Essam El-Hadary
  10. Mohamed Salah



  1. Egypt Vs Cameroon
  2. Al Ahly Vs Al Tarji
  3. Egypt Vs Ghana
  4. Egypt Vs Mali
  5. Egypt Vs Burkina Faso
  6. Egypt Vs. Uganda
  7. Egypt Vs Tunisia
  8. Al Ahly Vs Al Wadad Morocco
  9. Egypt Vs Morocco
  10. Al Ahly Vs Étoile Sportive du Sahel


TV Shows

  1. Selsal el Dam Series (مسلسل سلسال الدم)
  2. Kafr Dalah (كفر دلهاب)
  3. Ramez Ta7t el Ard (رامز تحت الارض)
  4. Kalapsh (مسلسل كلبش)
  5. Adly Allam (عفاريت عدلي علام)
  6. El Ostora (مسلسل الاسطورة)
  7. Shakshak Sho (شكشك شو)
  8. Heba Regl Al-8orab (هبة رجل الغراب)
  9. Lam3y Al-2ot (لمعي القط)
  10. Hany Haz El-Gabal (هاني هز الجبل)
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Featured Stories, International, Recommended Stories, Social Media

Google reveals 2017’s top YouTube ads

It’s December, and that means end-of-year reviews are coming up! Keep up with us as we upload content on the…

It’s December, and that means end-of-year reviews are coming up! Keep up with us as we upload content on the year’s best and top things, just like with this article.

Starting off is YouTube’s biggest global ads, showing us that although 2017 was filled with a lot of heartbreak and hurtful events, admen and women around the world continued to try and lift our spirits.

This year’s global ads have been filled with a lot of heart, care and goofiness. Surprisingly, a surprise entry this year shattered the competition, coming out of the blue and into our hearts.


10 –  Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams

With over 17.6 million views, this video starts off the list and lifts the mood for the rest of the list.

The cleaning brand not only shows off its brand’s “assets,” and famous Mr.Clean, but also enjoys making light of the housewives’ dream of a man who cleans.


9 – Levi’s® “Circles” Commercial l Full

At 22.3 million views, this fun dance-filled video shows off the brand’s lifestyle and message to youth across the world.


8 – iPhone 7 — The Rock x Siri Dominate the Day — Apple

At over 25.2 million views, The Rock continues to be a media darling with his fun and easygoing personality.

Read more at The Rock and Siri go crazy; The Rock dominates the day with Siri


7 – adidas Originals | ORIGINAL is never finished

Right above iPhone’s 25mill is adidas’s 25.3 million viewed ad.

As adidas was one of the originals, original sneaker creators and sellers, the brand aims to remind people that Originals (and their original sneakers which are super popular right now) are still desirable.

The brand created a similar video later in the year with well-known celebrities.


6 – 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

You don’t need to save the Earth on your own, but you can always provide in the little ways.

With their 2017 ad for the Niro, Kia shows that you don’t need to be saving the world all the time, but you can always do your part with their new Eco Hybrid car.

This funny and goofy ad has been viewed over 25.9 million times.


5 – Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

In a year where America has seen a lot of heavy criticism due to issues with racism and etc., Budweiser, which is one of America’s most iconic Beer brands looked to put its hand in the ring.

The ad depicts the hardship that one of the company’s founders went through to come to America, showing that America is still the land of dreams for many immigrants, and that dreams can come true.

The ad comes at number 5 with 28.5 million views.


4 – MISS DIOR – The new Eau de Parfum

Dior has been in the industry for years and know just how to reach their audience.

With beautiful visuals and a popular celeb focus, this ad has reached over 44.5 million views.


3 – Ping Pong Trick Shots 3 | Dude Perfect (Oreo)

Oreo decided to go a bit different, using content creators and Trick Shot Aficionados Dude Perfect (with over 24 million subs), the brand was able to reach their audience with fun and engaging content.

At 94 million views, here is number 3.


2 – Clash Royale: The Last Second (Official Commercial)

2nd on our list comes mobile game application Clash Royale, which has been an advertising powerhouse for a while now.

The brand’s ad continues to gather fans and views even though it was released back in 2016, at 111 million views, here is number 2.


1 – Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService

Coming in at Google’s YouTube’s top ranking, comes a surprising and endearing video all the way from India.

Although American ads have dominated YouTube, the winner goes to Samsung India with their beautifully crafted video.

This heart-wrenching ad breaks out of 2017 with a whooping 150.3 million views.


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