How Much Did Famous Logos Cost to Design?
The largest identity design community, recently compiled a list of famous logos, highlighting their cost, designers and purpose. With price ranges that stretch from $0 to $211,000,000, one has to…
5 Thought-Leadership Brand Strategy For Your Business
As B2B brands and corporations continue to struggle to create differentiation and preference in a world of overcrowded under-performing brands, thought-leadership branding strategies have become a viable opportunity. We define “thought leadership” as a brand…
Mercedes-Benz Logo Transformation Story
About Mercedes-Benz : a multinational division of the German manufacturer Daimler AG, and the brand is used for automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926…
BBC logo design evolution Story
About BBC : The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff. Its main responsibility…
Adidas logo and brand transformations story
Adidas Logo represents elegance, durability and without doubt represents a mark of the leading sports gear in the world. Originally crafted by creative director Peter Moore in 1990, the performance logo was…
BMW Brand and Logo Evolution Story
About BMW Brand: BMW AG is a German company and one of the leading manufacturers of automobiles and motorcycles in the world. Founded in 1916 and based in Munich (state…
Facebook admits to more than 83M fake users
On the heels of escalating scepticism about the value of Facebook advertising, the company has revealed that more than 83 million of its 955 million users may be fakes.…
Top 10 marketing lessons from the Olympic Games
We love sport in our household; watching it, playing it, taking about it and just occasionally, arguing about it. The life-affirming nature of it; its ability to bring people together…
Ramadan 2012 Top MENA’s Consumer Insights on Digital Media
Consumers’ activities saw a major shift during Ramadan due to flexible and shorter working hours. The average time spent watching TV increased significantly during the Holy Month, with dramas, sitcoms,…
Apple Logo Evolution Story
The bitten Apple is one of the world’s most notable and recognizable logos. The logo of well-known computer manufacturer Apple Inc., this logo has been used and changed in its…
Facebook Inc. launched its first office in the Arab world
Facebook Inc. launched its first office in the Arab world Wednesday, aiming to drum up new advertising business from Dubai as investors fret over its struggling share price. The online…
Getting your marketing priorities straight while embracing the inevitable change
All over the world marketers face numerous critical challenges in their quest to connect with consumers and business buyers. But everywhere marketers are in risk of failing miserably. The reason…