BBC logo design evolution Story

About BBC :

BBC-LogoThe British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff. Its main responsibility is to provide impartial public service broadcasting in the United Kingdom.


BBC logo design evolution Story:

The history of BBC television logos dates back to the 1950s. They were first used by BBC to differentiate their channels from one another. Here are some examples of the older BBC logos along with further resources for more details.


BBC can trace its roots back to the year 1936 when it became the world’s first broadcaster of a regular high-definition TV. The first attempt at proper branding dates back to the 1950s when the company started to use idents to distinguish each of their channels. It was Abram Games — famous for creating the logo for The Festival of Britain — who created BBC’s first identity, also known as Bat’s Wings.


One year later, BBC was launching a second channel. BBC2 was the first channel to broadcast colour pictures in the UK. The TV station promoted its use of colour by including reference to the station identity. This was to function as a reminder to the audience to buy a colour television set.

By the 1980′s, the channel adopted the futuristic stripy lettering and BBC One’s clocks became digital entities.


In 1988, a new logo designed by Michael Peters began to be used on such BBC products as paper cups, videos, books and stationery.

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