History

Mercedes-Benz Logo Transformation Story

About Mercedes-Benz :

a multinational division of the German manufacturer Daimler AG, and the brand is used for automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler‘s 1901 Mercedes and to Karl Benz‘s 1886 Benz Patent Motorwagen, widely regarded as the first automobile.

Mercedes-Benz logo evolution timeline
Mercedes-Benz logo evolution timeline

 

Mercedes logo 1902:

mercedes-logo-1902
Mercedes logo 1902

 

Mercedes logo 1909:

mercedes-logo-1909
Mercedes logo 1909

 

Benz logo 1909:

benz-logo-1909
Benz logo 1909

 

Mercedes logo 1916:

mercedes-logo-1916
Mercedes logo 1916

 

 

The company was founded by life-long business partners Gottlieb Daimler and Wilhelm Maybach. Mercédès is the name of Maybach’s elder daughter, while the Benz came as a result of a merger with Benz and Cie in 1926.

Mercedes logo 1926:

mercedes-benz-logo-1926
The Mercedes-Benz logo consists of a simple depiction of a three-pointed star that represents its domination of the land, the sea, and the air.

 

Mercedes-Benz logo 2008:

mercedes-benz-logo-design
The colour silver is typical of the Mercedes-Benz brand, and dates back to its involvement in the first Grand Prix at the Nürburgring in 1934.

 

mercedes-benz-logo-2009
Mercedes-Benz logo and symbol 2009

Think Marketing

Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.

Stay safe and healthy. Please practice hand-washing and social distancing, and check out our resources for adapting to these times.

Close