Coca-Cola launches a Ramadanized version for “Taste the Moment” campaign
Marking a significant shift in its marketing approach, Coca-Cola changed its marketing strategy from 'Open Happiness' to 'Taste the Feeling' announced last January. For the first time, all Coke Trademark brands united in one…
Google launches “The Lantern Award” for best Ramadan 2016 Ads
Ramadan is around the corner: a month of spirituality, down-time, and... a sweeps period for the ad world that is like a month-long Super Bowl extravaganza. Ramadan ad spots have…
Robinson Club Somabay reopens after renovation: A Summer vacation packed with action and relaxation
Robinson Club Somabay is pleased to announce the anticipated re-opening of its exciting club resort experience following an extensive six months renovation plan where every detail guarantees to surprise and…
Ramadan 2016: UNICEF Egypt launches “calm not harm” campaign
Common encounter in every family, but many parents unfortunately do not handle it well. In UNICEF Egypt Ramadan campaign this year, UNICEF Egypt introduced an alternative parenting methods that will help you…
5 Marketing Tips By Tim McLoughlin From Saatchi And Saatchi
Tim McLoughlin, Head of Social Media at Saatchi and Saatchi in the UK is one of the keynote speakers at the Marketing Kingdom Cairo 2, Egypt’s biggest international marketing event,…
Magdi Yacoub Advert: managed to put a smile on our faces and lights up our hearts
Magdi Yacoub is one of the world's most respected cardiac surgeons. Born in Egypt, he decided early on that he wanted to become a doctor and help others. In 2008, he…
What does Coca-Cola and Pepsi have in common for Ramadan 2016?
While every Ramadan we used to create a review titled Coke Vs. Pepsi, We never asked ourselves: What does Coca-Cola and Pepsi have in common? It seems like both brands got…
The most controversial ads in Ramadan 2016 have been banned
As TV viewership hits its peal in the Egypt and Middle East region during the holy month of Ramadan, many advertisers consider the whole month as prime time season where the…
Etisalat Features Mohamed El-Neny as Egypt’s Next Generation Role Model!
Every marketer knows that branding is incredibly important specially during Ramadan– The holy month which also considered Middle East marketing feast, is a seasonal celebration for brands to compete and…
Adidas apologize for “Colombia” spelling mistake #ItsColombiaNotColumbia
The U.S is hosting it for the first time this year to celebrate its 100th anniversary, the traditionally South America-hosted Copa America football tournament came to the U.S. The German sportswear…
Uber partner with Mandarine Koueidar to deliver 7ALAWEYAT On Demand!
Ramadan, a month of worship and giving, is also a month full of flavour and wondrous and exclusive most delectable Arabic desserts. The holy month of Ramadan is upon us and…
Ramadan 2016: Labanita – Sawsan and So3ad are BACK!
The world's oldest brand character is the Michelin Tire Man. In Egypt, Sawsan and So3ad successfully brought Labanita brand to life as an iconic animated character since 2007. After the eclipse of Labanita's…