Mai Medhat: Egyptian super entrepreneur aspire and inspire
As Egyptians are proud of Mohamed Salah and El-Neny in football as they give us hope that Egypt will dominate Africa again after six years of underachievement wishing to lead the Pharaohs’ dream of reaching…
Brexit: Best Internet Responses After The UK Leaves The EU
The United Kingdom held a nationwide referendum on whether to remain in the European Union or to pull what is now being called a “Brexit”. The Brexit is official, with 52…
Zooba, Speaking Value!
To be completely honest I never tried eating at Zooba, i don’t even think I will ever eat there. However, I was intrigued by the social media campaign they posted…
Memac Ogilvy PR voted Middle East PR Consultancy of the Year at 2016 EMEA Sabre Awards
Memac Ogilvy Public Relations was voted Middle East PR Consultancy of the Year during the 12th annual EMEA Sabre Awards. The EMEA SABRE Awards, is the premier showcase for work…
Zooba launches a crazy “reverse psychology marketing” campaign
How do brands grab the attention when consumers lack enthusiasm? The answer is simple: They make fun of themselves. When brands make fun of their weak-points, consumers view them as honest and down-to-earth…
Game Changer: Nestlé partners with Souq.com to launch food & beverage category
Food & Beverage giant Nestlé Egypt and the Middle East’s leading online retailer Souq.com have joint forces to initiate a partnership that will dramatically shift the e-commerce landscape in the…
OLX Egypt offers families economical advice for the upcoming Eid and Summer season
OLX Egypt, the leading classified ads platform in the country, wishes Muslims around the world a Ramadan Kareem. Most Egyptian families celebrate the holy month and Eid seasons according to…
Who is behind Vodafone Ramadan 2016 “The Big Family”
Vodafone Ramadan 2016 commercial features many Egyptian famous actors and singers. Among them are Ahmed El Sakka, Sherif Monier, Menna Shalaby, Hakim, Dorra, Ashraf Abdelbaky, Samir Ghanem, Mahmoud El Esseily,…
Ramadan 2016: The Seven YouTube channels to watch out
Between the mega productions gracing the Middle East and North Africa’s television screens and the YouTube stars creating content especially for Ramadan, there is a lot of great shows to…
Who is behind Egyptian Steel advert for Ramadan 2016
For Ramadan 2016, Egyptians Steel , launched a new campaign under a slogan titled "a new generation of iron" in an influential message to push the construction and development process on the land…
Coca-Cola launches a Ramadanized version for “Taste the Moment” campaign
Marking a significant shift in its marketing approach, Coca-Cola changed its marketing strategy from 'Open Happiness' to 'Taste the Feeling' announced last January. For the first time, all Coke Trademark brands united in one…
Google launches “The Lantern Award” for best Ramadan 2016 Ads
Ramadan is around the corner: a month of spirituality, down-time, and... a sweeps period for the ad world that is like a month-long Super Bowl extravaganza. Ramadan ad spots have…