For Ramadan 2016, Egyptians Steel , launched a new campaign under a slogan titled “a new generation of iron” in an influential message to push the construction and development process on the land of Egypt.
The advert meant to communicate the spirit and enthusiasm to the hearts of Egyptian people, especially the youth. Also the advert announce about the eco-friendly manufacturing process and add facts and figures about Egyptian Steel’s planet technical capabilities and business growth reflected in the production capacity.
Client : Egyptian Steel
Agency : Synergy
Managing Director : Tamer Mursi
Creative Director : Mohamed Nassef
Account Director : Monaliza Sakhsoukh
Account Manager : Ahmed Mohana
Production House : Material House Film Production
Director : Said El Marouk
Executive Producer : Ahmed Elzoghby
Senior Producer : Haitham Elzoghby
DOP : Ahmed Beshary (Shiko)
Ass Director : Mostafa Abu Sief
Stylist : Mohamed Kamal
Art Direction : Material House & Amr Salah
Production Manager : Eslam Eldakhakhny – Ali Fayz
VO : Essam Sief
Jingle Producer : Amr Mostafa
CGI : Mercury – Yasser Elnaggar
Post Production : Circle Post Production
Editor : Mohamed Noussier
Post Producer : Ossama Bendari
Line Producer : Maha Abaza
Sound Designing : Youssef Ezzat
Color Grading : LZRD – Karim Mira
Casting : In Cast – Hazem Aswany
Produced in Egypt 2016
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