Digital marketingRamadan 2016

Game Changer: Nestlé partners with to launch food & beverage category

Food & Beverage giant Nestlé Egypt and the Middle East’s leading online retailer have joint forces to initiate a partnership that will dramatically shift the e-commerce landscape in the Egyptian market, making major Nestlé flagship brands like NESCAFÉ, Cerelac, NIDO and Maggi available for sale nationwide through

This collaboration marks the start of a new food & beverages category on for the first time in its history, making Souq the first major online retailer in Egypt to operate in this category with a wide portfolio of products. This is also a critical milestone for Nestlé Egypt which will surely expand their online sales numbers and accelerate company’s plans to grow online sales in the market.

The month of Ramadan is the official kick-off date for the partnership and on the 16th of June both parties commenced the launch of this new category by launching an official Nestlé store on


Social media accounts for both Nestlé and announced the start of this partnership offering free shipping to all purchases of Nestlé products. As part of the partnership a joint marketing campaign will also begin across multiple online platforms to support the launch of this new category of products and announce multiple upcoming promotions and bundles by Nestlé.

Social media accounts for both Nestlé and announced the start of this partnership
Social media accounts for both Nestlé and announced the start of this partnership

“Accelerating e-commerce presence and sales for Nestlé brands is a top priority for us and we are very excited to start a partnership with a leading online retailer like which will greatly expand our e-commerce presence enabling our products to reach all Egyptians anywhere in the country with only a few clicks. E-commerce is a fast growing channel in Egypt and with the support of strategic partners like we are confident to succeed.” Said Mohamed Abo El Fotouh, Consumer Communications & E-business Manager, Nestlé North East Africa.

Omar Elsahy, General Manager of Egypt also commented: “We are excited to be tapping new grounds in the FMCG sector at FMCG spending continues to dominate the household budgets, accounting for a forecast 35.6% of the total expenditure in 2016. We believe establishing a strategic partnership with Nestlé Egypt will have a great effect in further building the space online. This will allow to further expand assortment and hence further expand value offerings to the Egyptian consumer.”

Online sales of consumer packaged goods in Egypt is still in its early stages compared to more established categories such as electronics or fashion, but this bold and novel collaboration between Nestlé Egypt and is surely a big step forward to advance e-commerce sales of CPG products.

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