Author: Hossam Rashad

Local is the future of global

During the past 10 years the Egyptian Urban Development took a very important turn towards building new satellite cities around Cairo. This influenced a new trend in social media usage patterns. These patterns can be clearly seen in the rise of local/micro communities on various social media channels and specially on Facebook. Consumer behavior and marketing as social sciences sheds the lights on ...

Zooba, Speaking Value!

To be completely honest I never tried eating at Zooba, i don’t even think I will ever eat there. However, I was intrigued by the social media campaign they posted this week and to be completely honest, I think it is brilliant. But before saying why I think it is brilliant let’s agree on some points: Also Read:  Zooba launches a crazy “reverse psychology marketing” campaign • Zooba’s target market ...