By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Think MarketingThink MarketingThink Marketing
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Reading: The most controversial ads in Ramadan 2016 have been banned
Share
Sign In
Notification Show More
Font ResizerAa
Think MarketingThink Marketing
Font ResizerAa
Search
  • Campaigns
  • Inspiration
  • Management
  • AI
  • More
    • Digital
    • Branding
    • Marketing
    • Creativity
    • Case Studies
    • Productivity
    • Entrepreneurship
    • News & Trends
    • Interviews
    • Events
    • Opinions
    • Economics
  • Ramadan Ads 🌙 ✨
  • Bookmarks
  • Free Palestine 🇵🇸
Have an existing account? Sign In
Follow US
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Think-Marketing-Article-controversial-ads-ramadan-2016-banned

The most controversial ads in Ramadan 2016 have been banned

Think Marketing
By Think Marketing Published June 12, 2016 Campaigns Ramadan 2016
Share
2 Min Read
Think-Marketing-Article-controversial-ads-ramadan-2016-banned
SHARE

As TV viewership hits its peal in the Egypt and Middle East region during the holy month of Ramadan, many advertisers consider the whole month as prime time season where the price of a 60-second ad can reach to tens of thousands in specific slots.

Contents
Juhayna Dairy- Ramadan 2016 CaseBirell Public BathroomCottonil SquatDice Underwear

These advertisers aren’t afraid to make waves. The most controversial ad campaigns that have been banned by Egyptian Consumer Protection Agency (CPA) inducing Juhayna Dairy, Dice Underwear, Cottonil and Ahram Beverages.

The four banned ads were among most complained about commercials of Ramadan 2016, raising concerns about health, Not matched with the Egyptian cultural and “sexual innuendos” messages during the holy month.

Explaining its decision, Egyptian Consumer Protection Agency (CPA) said:  In the framework of CPA exerted efforts to protect consumers’ interests by virtue of Consumer Protection Law No. 67 of 2006, Chairman Atef Yacoub stated that CPA decided to ban a TV advertisement for a telecommunication company shown in a number of satellite channels. The add. violated personal dignity and entrenched negative parenting practices. The advertisement features a man on his deathbed slapping his son for requesting to take the unused sim card so as to benefit from the telecommunication company’s offer to reuse old sim cards.

- Advertisement -

Juhayna Dairy- Ramadan 2016 Case

Although many shared opinions for the advert to be the most successful for Ramadan 2016. Juhayna’s “Dondo” advert was the most complained advert for the season. Babies cuteness did not stop The Egyptian Consumer Protection Agency (CPA) to ban Juhayna Dairy advert. The advert banned due to including sexual gestures in addition to including advertising message that that should neglect breastfeeding benefits for mom and baby.

“The first ad for Juhayna Dairy included sexual innuendos in addition to the use of children in violation of the standard specifications for ads. It also promoted false information that the company milk was better than breast milk,” said the statement of the CPA about one suspended ad.

Birell Public Bathroom

“The advert by Ahram Beverage’s Birell also banned as it shows a young man peeking at the private parts of another young man at a public bathroom in a way that violates the public morals of society” said the statement of the CPA.

https://www.youtube.com/watch?v=c6WbfxF1jAw

Cottonil Squat

The Cottonil Advert criticized due a scenery when a group of women squatting while the ad narrator says “Oh”.
The CPA also suspended the ad of Cottonil men’s underwear for including direct “sexual innuendos.” The CPA also accused the ad, produced by Nile Production Advertising Agency (Hala Mahran), of promoting a violation of law as it depicts a family of four riding a motorcycle without helmets.

https://www.youtube.com/watch?v=hlqdJVVYz5c

Dice Underwear

Dice underwear advert was also banned by the Egyptian Consumer Protection Agency (CPA) for a scene when a woman wearing only her underwear and including several sexual innuendos that encourage and justify marital infidelity.

https://www.youtube.com/watch?v=7hYJJMvmSrI
Whats Next?

According to the head of the CPA, the companies were notified of the suspension order as well the violations and they were given 24 hours to pull the ads from TV channels.

The advertising companies should receive a warning notice and will be asked to cancel the mentioned ads. According to the Egyptian low, the mentioned brands should show cooperation and notify all related satellite channels to stop airing the ads.

CPA Chairman affirmed that all economic activities and commercial advertisements are being examined to eliminate any materials harmful to consumers’ rights, particularly personal dignity and religious values, customs, traditions, health and safety.




Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Email Copy Link Print
Share
By Think Marketing
Follow:
Knowledge Hub Specialized in Publishing Insights and Analytics Developed for Digital Marketing, Public Relations and Communications Experts.
- Advertisement -

Latest >

Avant-Garde: The Wild Side of Marketing
2 Min Read
The Ultimate Marketing Chess Guide: Make the Right Move
2 Min Read
CIB’s Swype Card Case Study: Multi-Generational Marketing with a ’90s Flavor
2 Min Read
Gen Z Work Ethics: A Clash of Generations or a Change in Perspective?
3 Min Read
International Chocolate Day: The Best Chocolate Campaigns to Ever Exist
2 Min Read

Featured Stories >

RiseUp 2025: Egypt’s Grand Platform for Innovation Returns to the Grand Egyptian Museum
2 Min Read
Grand Egyptian Museum Launches GEM Talks: Where History Meets Innovation
2 Min Read
confusion concept
When Ads Miss the Mark: The Most Confusing Campaigns in Egypt, 2024
3 Min Read
eSIM Launches in Egypt: Say Hello to Seamless Connectivity
2 Min Read
Cooking Up Dreams: The Million Pound Menu Wave in Egypt
2 Min Read
Follow US
© 2012- 2023 Think Marketing Magazine. MADE WITH ♡ IN CAIRO. All Rights Reserved.
  • About
  • Contribute
  • Advertise
  • Contact Us
Welcome Back!

Sign in to your account

Lost your password?