Samsung Galaxy Mission A raises the bar for Egyptian adverts!
There is a certain appeal and edge to unbranded teaser campaigns, when done right, meaning a brand creates a concept-focused piece of content, casting uniquely chosen people that are relevant…
7 Egyptian Movies Every Marketer Should Watch
We grew up watching Egyptians movies on TV, before the rise of the internet and the distractions in our everyday lives now, they stuck with us and there isn’t a…
Flynas Orders 120 A320neo Airbus Aircraft in USD 8.6 billion Agreement
Flynas, Saudi Arabia's leading low-fare carrier, has signed an agreement with Airbus for 120 A320neo Family aircraft. The agreement at list price worth SAR 32 billion (USD 8.6 billion), which…
Think Marketing Interview with NRP’s “Akram Hosny” AKA “Abu Hafiza”
Akram Hosny is a radio and Television presenter. He started his a career at Nogoum FM radio station. His first television appearance was in “The 25th Hour News” program where…
Nestlé Signs Agreement to Acquire Egyptian Instant Coffee Company “Caravan”
Nestlé SA announced today that it has signed an agreement to acquire Caravan Marketing Company SAE (“CMC”), a leading Egyptian instant coffee company owner of the Bonjorno brand. The acquisition…
Nile Air Go The Extra Mile For The Egyptian National Team Players
Jumping on the bandwagon is the first step of getting your brand on the spotlight, how you advertise the bandwagon is how you set yourself apart from the herd, how…
Riyad Mahrez Staring Pepsi Algeria CAN 2017 Advert “We Are Algeria”
Riyad Mahrez chose to play for Algeria rather than France, where he was born, in a tribute to his late father.He only made his debut for Algeria in May 2014…
Lipton Egypt continues “Be The First” campaign for Gabon 2017
Egyptians are united once again under one jersey, since the qualification of Egypt to participate in the Africa Cup of Nations. Egyptians are already cheering, anticipating, talking and focusing on…
5 hacks every entrepreneur should learn from Jeff Bezos
Jeff Bezos the fifth richest man in the world (September 2016). Bezos is an entrepreneur, investor, and philanthropist. He is the founder, chairman, and chief executive officer of Amazon.com, which became the…
Adidas missed an iconic student’s idea that went viral!
Multinational corporations and brands spend billions of dollars every year to agencies with big names for their marketing campaigns and advertisement. They pay extra millions of dollars for a celebrity endorsement and…
Mohamed Mamdouh Plays “Detective Conan” Role in Chipsy Latest Campaign
It is important for brands to plan many campaigns to run throughout the year to communicate key marketing messages and stay active and on top of their audience’s mind. Coming…
Uber reveals the top 5 New Year’s Eve facts about Cairo and Alex riders
Uber technologies are continuously working on improving road safety in new and innovative ways, recently, Uber launched telematics – technology sensors that now monitor safety measures taken while on the…