4 Leadership Lessons from Sundar Pichai, CEO of Google
The internet has been raving about Google CEO Sundar Pichai reply to the sweetest 7-year old girl ever who sent him a letter expressing her dream of working at Google…
Whatsapp “Multimedia Status” feature is Snapchat imitation or going back to its basics?
Just few days before the 8th birthday of the most powerful and famous messaging app worldwide, Whatsapp announced that it’s celebrating by going back to its roots. Whatsapp is introducing…
Why Communications Capacity Building should be on your To-Do List in 2017?
Around the first week of January, and in my annual ‘happy new year’ row-call to friends and family, I asked what some of my friends think 2017 is going to…
The Egyptian North Pole: Experience skiing the Egyptian way!
After many promises and anticipation, Majid Al-Futtaim, the leading pioneer of retail, leisure and entertainment, across the Middle East, Africa & Asia has finally announced the 2nd of March at 10…
Tourism numbers increase 15% as Oman rolls out billion USD investment plan
Oman’s tourism and hospitality industry is building momentum, with total investment in the sector set to hit US$1.17 billion by 2026, according to the World Travel and Tourism Council (WTTC).…
Ramadan Sobhi is now the most followed player in the Premier League aged 20
Ramadan Sobhi or The Little Pharaoh is scoring records not just in football pitches but also on Social Media. Sobhi, the aspiring Egyptian footballer is without a shadow of doubt,…
Olé Advertising Campaign: Does Sex Sell?
The Egyptian advertising scene has seen its fair share of creativity and the bad advertising tactics over the last month focusing on the Pharaohs comeback to the African Cup of…
The legendary Nokia 3310 is reportedly set to be re-launched soon!
The Nokia 3310, one of the world's most famous phones, will be re-launched this month in a revamped version! Reports that a Finnish manufacturer will reissue ‘the world’s best-selling mobile…
Lionel Messi trip to Cairo postponed after Barcelona defeat!
Lionel Messi has postponed his trip to Cairo as he was supposed to attend on Wednesday. The Argentine professional footballer has scheduled a lightning visit to Egypt to appear in a…
How Amr Diab music video transcends brand integration?
Amr Diab is such a unique case amongst the Egyptian and Arab artists. He is not just one of the Arab world's most popular pop stars, he is also a…
Uber Egypt, The Customer Always Comes First? Wrong!
The classic reputation management quote states that: It takes 20 years to build a brand’s reputation and only 5 minutes to ruin it, according to Warren Buffet. Brands that manage…
Life of Farah: Turning Instagram’s stories’ into a tool against domestic abuse
Most cases of domestic abuse start with what men think is a light tap. For the Dubai Foundation for Women & Children, in order to help create awareness among men…