Inspiration

4 Leadership Lessons from Sundar Pichai, CEO of Google

The internet has been raving about Google CEO Sundar Pichai reply to the sweetest 7-year old girl ever who sent…

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The internet has been raving about Google CEO Sundar Pichai reply to the sweetest 7-year old girl ever who sent him a letter expressing her dream of working at Google when she is “bigger”.

Also Read: Google Alphabet from A-Z

It is perplexing how one of the most probably busiest person on the planet got the time and interest to send back a reply. It turns out though that his believes and upbringing are the keys to understanding the man who would encourage a 7-year old girl to pursue her dream and give her a strong motive to work hard from such a young age.

Not only can that, but leaders everywhere learn something from the current phenomenal CEO of Google;

1- Never forget your roots:

Sundar Pichai was born and raised in a modest two-room home in Chennai, Tamil Nadu, India. He was an excellent student, always reading and studying, he was shy and always kept to himself but was very opinionated youngster.

His father “Regunatha Pichai” was the first person who quipped Pichai’s interest in technology as he was an electrical engineer.

His dedication in school earned him a seat in the Indian Institute of Technology in Kharagpur, one of his college professors Sanat Roy said about him: “He was the class topper, meticulous with sharp native intelligence that went much beyond the curriculum. He stood head and shoulders above the rest. Yet, he was unassuming, always looking to be part of the class fabric.”

He also won a scholarship at Stanford University, but getting there was a challenge on its own, his parents ended up withdrawing £1,000 – more than Regunatha earned in a year – to put him on the plane.

His appreciation and deep-rooted acknowledgment to his parents’ devotion and sacrifices to always provide him with the best education and support, has affected his leadership skills immensely.

With Sundar Pichai’s meteoric rise he did not once forget his parents’ support or encouragement to put in the work to follow his dreams.

He even bought them a luxurious flat in Chennai.

This shows why he would take time off his schedule to personally encourage a young girl to work hard and follow her own dream saying: “I think if you keep working hard and following your dreams, you can accomplish everything you set your mind to – from working at Google to swimming in the Olympics.”

2- Focus more on others’ success than your own:

Google CEO practices what he preaches, one of his values is “To not only see your own success, but to focus on the success of others.”

He explained: “As a leader, a lot of your job is to make those people successful. It’s less about trying to be successful (yourself), and more about making sure you have good people and your work is to remove that barrier, remove roadblocks for them so that they can be successful in what they do. So that’s how I’ve always thought about it.”

It’s the job of a real leader to build on and help others in the best way possible to achieve their goals and shoot for the stars because setting up collaborative cultures is where everything comes out from.

This is an eye-opener for the gracious reply to Chloe the 7-year old.

3- Empower youths:

Another thing that Sundae Pichai values is empowering the youngsters. He believes that there is a lot of pressure on today’s youth, he found that 8th graders are working hard to be accepted in IIT – Indian Institute of Technology – and even more shocking fact, that Google CEO hasn’t been the top of his class in school, as it was stated that he was a brilliant student but his geography and history used to let him down so he was never top of his class, he was always around number four.

As we find Pichai saying: “Focus on education is a big strength. I want to see the young people focus on creativity and taking more risks.”

Sundar Pichai recognizes the hard work young people exert and the dream behind every action they do, furthermore, Google provides many opportunities to empower school students.

Like Google annual coding competition -Google Code-in- which was won by Nji, a 17-year old Cameroon boy, overcoming many challenges, he worked from November to mid-January using coding knowledge he taught himself from online sources or books as well as, other skills he learned while going.

Then just a day after the deadline for final submissions, the internet went dead as an act of the government to control the street protests and strikes by lawyers and teachers in his country.

So he made a trip to Yaounde to be able to continue studying and keep in touch with Google.

Which Sundar Pichai tweeted: “So inspired by Nji’s story & look forward to welcoming him and all the winners to the Googleplex.”

So his encouragements are not limited to sweet, independent and ambition 7-year old girls.

 

4- Stay humble and keep learning:

Sundar Pichai completed his MBA from Wharton University, he climbed the success ladder and contributed to many of the key-products of Google, he was the one who convinced Larry Page and Sergey Brin to launch Google’s own browser, Pichai played a pivotal role in the ultimate launch of Google Chrome in 2008, he kept rising up the ranks in Google, by 2012 he became the Senior Vice President of Chrome and apps.

When Andy Rubin, the creator of Android left to work on a different project, Larry Page assigned Pichai in-charge of Android in 2013. He worked hard still and in 2014 he was promoted to Product Chief.

When Google formed a company Alphabet. Inc, to serve as a holding company in 2015

More about Sundar Pichai, CEO of Google.

With all his achievements you’d think that he would start showing characteristics more like Steve Jobs, but he remained the intelligent, photographic memory for numbers and curious little boy he was back in India.

There is this saying of him that is quite humbling, “It is always good to work with people who make you feel insecure about yourself. That way, you will constantly keep pushing your limits.”

Sundar Pichai is an influential leader with strong beliefs, providing people with needed products that would make their lives better and empowering the next generation as well as, helping and uplifting India technologically.

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Samsung A8 social experiment proves that everyone is beautiful

What would you do if you were called beautiful? What would you do if someone stopped you in the street,…

What would you do if you were called beautiful? What would you do if someone stopped you in the street, with no indecency and just clear honesty, and told you that you were beautiful? How would you react?

Quite a few people have come out to test the question, and now smartphone manufacturer Samsung is joining their ranks.

With their new ad for their Samsung A8 and A8+, Samsung discoveries how everyday people react to a simple truth.

Everyone is beautiful.

The reactions were both sad and uplifting. When told the person behind the camera, filmmaker Shea Glover, was taking photos of what she saw as beautiful, these were some of the reactions.

“Okay, why did you invite me?”

“I don’t know how to take a picture like that.”

“I don’t know, I don’t get called that that often.”

“Usually I get called ugly or something, so that’s a first.”

The brand’s video mixes together both a loving and emotional ride of emotions, all in perfect clarity with their A8 phone.

Targeting Generation Z

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

At the heart of the campaign is the young director and social anthropologist Shea Glover, who appears on screen as well as sharing a co-director credit. In it, she takes her previous social experiment exploring self image to a global audience, making an emotional film showing what happens when a wide range of Gen Z strangers are told that they’re beautiful just as they appear.

Using the power of viral vidoes

The TV Commercial Ad titled Lets You Be You was done by Academy Films advertising agency for product: Samsung Galaxy A8 (brand: Samsung) in United Kingdom. It was released in the Jan 2018.

Viral videos, while not the most popular buzzword anymore, still have a power to gather people together under a single feeling or banner. Glover, whose shot to fame was a world famous viral video that sparked and inspired countless other touching videos, knows this very well.

Her original video, in which she went around her high school filming as she told people they were beautiful, has been watched over 17 million times on YouTube. Not to mention how much it was shared and talked about on other social media sites.

 

This sparked other projects such as Rotasiz Seyyah’s “You are so beautiful,” and Johanna Siring’s “Kiss of a stranger.”

Samsung understood the power of before and after shots, and of how emotional marketing can settle a brand into people’s hearts for a long time.

Using not only the idea but also the original videographer, Samsung was able to create an easily sharable, and possibly viral ad.

The Samsung ad was designed to serve as a demo of the phone’s ability to take “beautiful” photos in various lighting and weather conditions. It also allows the brand to embody itself as a caring and loving brand.

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Step into 2018 with a plan; 10 easy ways to improve your content marketing strategy

The year is coming to an end, the cold is starting to seep in and the streets are getting closed…

The year is coming to an end, the cold is starting to seep in and the streets are getting closed from the winter weather. As we prepare to move forward to a new year, we’d like to help you out with a few ideas.

We’re all looking for to reach out KPIs and goals through out the year. We try this and that to improve our content, to improve our rates and etc.

So, to help you out, here are some content marketing tips and ways to improve your content for the brand-new year!

 

1- Have the Looks and the Feels

2017 was the year in which marketers scrambled to push visual content.

It was a year where we saw many companies move from text or simply images to well-polished designs and posts.

If 2017 was the year of the visual, 2018 moves it into another level.

A new tactic that is bringing its way to the social market are Tactile photos.

Create and distribute images that not only touches the visual senses, but the other senses as well. Create images and content that make us hear, remember the touch and sensation of an object, or let us feel the wind in our hair.

 

2- Lend a helping hand

For those new into Content Marketing, or may need a small reminder, Content Marketing is all about providing your audience with information and content they are searching for.

Sometimes, without them even knowing they wanted it in the first place.

Millennials and Gen Z (Millennials’ children) are skeptical about marketers. The main ways to get around their expectations?

Give them content they are searching for, or better yet, align yourself with a cause they can get behind.

 

3- Talk about the pain, and let them know you’re here for them

Content themes save you a lot of trouble.

They save time, effort, and brainstorming whenever you have a content plan to fill, or new content to create.

Many of us have our themes on backwards apparently. Raise your finger, so no one else sees, if you’re themes are centered about marketing your product/service and its many benefits.

Let us say, we saw you, and we’re here to let you know you’re not alone.

For 2018, let’s take a step back and truly look at our consumers.

What are their issues? Their problems? What can we do to help? Sure, we ask these questions when creating the product or service, but now we have to think about it during our content process.

Directly talk to your consumer next year. Tell them you understand and you’re here to help.

 

4- Augment and change the world

Augmented Reality (AR) has definitely made an impact this year, even stronger than its top contender Virtual Reality.

Both Facebook and Google released AR services or products this year at their respective annual developer conference. Not to mention that Snapchat’s success came from their innovative use of AR.

Take a look at IKEA’s successful IKEA Place app, which uses AR technology to help users see how the brand’s furniture will look at home.

From either simple AR photo-frames to crazy face-changing AR filters on FB or Snapchat, Augmented Reality is popular and here to stay. Not only that, it’s cheaper than making stickers to hang out the city, and cheaper than an extensive paid campaign on social.

 

5- Get Personal. Really. Please do.

Although we marketers may say that brands need to become more grounded, more in-touch with consumers, many actions may not be heading in that direction.

This year, a lot of platforms are coming to our aid.

With Facebook Live really starting to show off its power, to Instagram’s stories, getting personal with consumers are getting easier and easier.

Creating dynamic content, content that makes the brand “alive,” gets easier with these new tools. Tools also include the new Live Photo feature by Facebook, and FB stories.

While recorded and pre-prepared videos are still a great way to promote your brand, personal live-videos are an even better way to connect with people.

Behind the scene videos, behind the curtain, or even the people behind the brand, are all dynamic video content-types that you could use to get in-touch with your audience.

People want to purchase from brands they care about, so let them know you so they can.

 

6- Or don’t get personal, get others to influence them instead

While influencer marketing in Egypt is still a growing field, there are many other ways to spread content around the web.

Creating content strategies that include using 3rd party websites and influencers is still going strong.

In 2018, we are going to see an even larger growth rate, especially as more and more content websites and social pages pop up and grow in credibility.

Don’t be afraid to have other people review, video, test, and write about your products/services. If you’re confident in its quality, then this should be a no-brainer.

 

7- Updating Communication

Communication channels keep growing with each new step and technology we create. A new channel that not many leveraged this year is through online messengers.

Facebook’s Messenger’s chatbots, as well as AI website messaging, are making a strong case this year, and they’re here to stay.

Content marketing with Messenger’s chatbots is easy to do. Simple tap on the Discovery tab for inspiration, from restaurants to online stores, there is a wide variety of uses.

Website AI messaging can help aim customers through your website as they go through their buyer journey. A cleverly written script and direct questions can lead your customer from browsing to buying, answering all (or as many as possible) of their questions on the way.

 

8- Break it Down

One of the main ways to fill out a content calendar?

Update, reuse, break down.

Update, reuse, and break down large and deep content into separate content pieces.

If you want to go into 2018, you have got to have a plan. If you don’t have enough content, then plan ahead by breaking down already existing content.

A Press release or informatic video can be broken down into multiple pieces of content. Videos can be broken down into articles or multiple image posts, and etc.

Why spend more when you can do more with less?

 

9- Stop closing the box and be open to the long-term

Although Content Marketing has become one of the top buzz words in our community, as well as quickly becoming one of the industry’s top strategies, we are still treating it as if it is advertising.

It’s not.

Most companies still push content in the same way as an advertising campaign, locking themselves in a box without more opportunities. Create short term content, such as a 6-episode video series, market it through the usual channels, and then when it finishes we stop.

What should be happening is a complete switch. Content marketing may be cheap, almost to the point of free, but it is something that takes long-term planning to truly appreciate it.

Plan at least 6 months ahead to truly capture your target audience. Get your content rolling, and keep it rolling! Show 2018 that you have your content down, with only a little bit of planning, and a lot of faith and data.

 

10- Let’s get on it!

There you have it, easy ways to improve your content without a lot of work.

The new year is right around the corner. What are you doing to prepare?

 

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Before it’s too late; 7 tips to ensure that you meet deadlines

We’ve all been there; it’s a weekday and tasks are piling up. There are things to do, people to see…

We’ve all been there; it’s a weekday and tasks are piling up. There are things to do, people to see and talk to, but oh hey! There is this super cool video online, I have got to watch this! And so, there goes your day, merging together with the other days that, simply, other things became more interesting than your task list.

No matter where we are in our lives, procrastination follows. It’s not something you should worry too much about though, everyone goes through those moments, but that doesn’t mean you need to continue doing it.

To defeat avoiding work, here are 7 easy things you could do.

 

1- Smaller Bites = Better Payoffs

Things can often seem daunting and intimidating, some tasks just seem to always look difficult to accomplish.

Don’t let that stop you though.

Look at your big task or project.

Separate it into tiny goals. From simply emailing or talking to someone to choosing a color scheme, start every project with small to-do items.  These tasks will seem so small, it would be silly to not do it as soon as possible.

This makes it easier to take on and complete the project, as well as making you feel more accomplished whenever you look at your to-do list.

 

2- It’s Okay to be Uncomfortable

We all get uncomfortable doing certain things, whether you feel anxious talking to your boss or jumping into new projects, and it is completely okay.

Accept that you are uncomfortable, know that you feel uneasy, and then think about why you are doing this.

Many people decide to put aside certain things, in the hopes of doing it later when they stop feeling uncomfortable. Most of the time, we never change our feelings towards things we feel uneasy about.

Accept that you’re uncomfortable, take a deep breathe, and push forward. You’ll find it gets easier over time.

 

3- Listen, your body is signaling

When you get anxious, or in the mindset to avoid something, your body shows it faster than you can think about it.

When you feel your heart race and your body tensing, breathe and take a step back.

Noticing the signs can help you stop avoiding and procrastination. So, when you notice you’re about to go in search of other things to do, take a step back and think about changing your attitude towards the task.

 

4- What am I doing right now?

Right now, you’re reading this article, but don’t you have something else to do?

Sometimes, things just get away from us. Time gets away from us.

And for those times, a small jolt can really help us out of the loop.

Put up small notes in your most used and seen places, asking the simple question, “what am I doing right now?” It’ll snap you out of your Facebook/Instagram/Snapchat scrolling, and remind you that there are things to be done.

From a sticky note on your desktop (outside or inside on your desktop) to small notes in drawers and random phone-set reminders, this can really help keep you on track when you need it.

 

5- Why, why, why, the purpose behind it all

When your task is in front of you, crying to be done while your brain tries to escape responsibility, think about “Why.”

“Why do I have to do this again?”

Remember that each small step leads to a bigger goal and accomplishment. That short call may need to a job interview, choosing a color scheme leads to further progress on that big project you are working on, and etc.

So, when you catch yourself looking for a way out and avoid work, just think about the purpose behind your task.

Also, avoid thinking it’s so you get your salary, money doesn’t work as the best incentive, which is why many are still avoiding their work.

 

6- Act Now!

After you’ve done those other tips to try and keep you on track, act!

Putting anything off for later usually guarantees a difficult time getting into the mood of action. Think of this as your own personal call to action, Act now!

 

7- Love yourself and be proud, it’s done

We always whine about our procrastinating ways, so don’t forget to give just as much attention to your actual achievements.

With every small task, you have completed something that is close to your goal.

So, whenever you can, take a moment to bask in the glory of a task done!

Reward yourself, and remind yourself that it was a good effort and you can now cross it off your to-do list.

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5 Reasons to build friendly relationships outside of the workplace

As we work more than 30 hours a week, 8 hours a day, our lives become centered around the people…

As we work more than 30 hours a week, 8 hours a day, our lives become centered around the people in our work space. Whether you are in an open office plan, or hiding in your own corner office, sometimes being at the office can be a lonely experience.

In a 2014 survey, Globoforce stated that 65% of people want to have memories and stories from their co-workers. 94% said that people stated they liked the feeling of being recognized at work from their peers.

And while there have been many pushes for companies to ensure their teams build relationships, in and outside the office, there are still many that simply want to keep the status quo.

It is important to look at the fact that we spend most of our fully adult life at work. Building relationships with the people you see the most, as many of us only see family and close friends rarely compared to our everyday co-workers, helps build the support system we need to feel happy.

So, why is it important to create meaningful relationships outside the office?

 

1- We need it

As human beings, we have a psychological need for a sense of social belonging.

This need comes from survival instincts, when staying in groups would help us survive long winters and predators. Now, the sense of belonging continues but it is now needed to keep us motivated and satisfied with our lives.

Even the most introverted person still needs a little bit of a friendly chat.

As mentioned earlier, we see our co-workers more than our closest friends and family. It only makes it natural that we would need to build relationships within our workplace to keep happy and satisfied.

Many studies have shown that relationships at the office have become as detrimental to job satisfaction as is salary and other circumstances.

Happy co-working relationships have been proven to improve so many aspects of a job, including increasing job satisfaction and loyalty.

“While having friends shouldn’t be the main reason why you love your job, it definitely makes the work day run a lot more smoothly when you have a workplace buddy.” – John Rampton, #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine.

 

2- Building an encouraging environment

Co-workers who work well together, work harder together.

Allowing or encouraging friendly bonding between your employees, or between yourself and your co-workers, ensure positive office vibes.

The reason why the team building business has been booming lately is simply due to that understanding. Team-building activities, or even a casual hangout, can bring workers together for a better and stronger work flow and environment.

By building an encouraging, supportive and friendly atmosphere, you are guaranteeing a better workplace.

A better workplace, and feeling happy where you work, provides people will encouragement to work harder and better together.

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” Simon Sinek, motivational speaker and marketing consultant, author of Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.

 

3- Easier communications and free-flow of ideas

Getting to know one another also leads to being at ease with your co-worker. Being comfortable enough to have a good laugh outside of work, also means it becomes comfortable to talk more freely at work.

One of the constant challenges that any company or organization has is their flow communication.

The flow of communication has always been a biting and serious issue to all companies, starting or established. One of the main ways to start building a stronger and free-flowing communications routine is through building relationships.

Not only that, but building relationships also produces a more comfortable feeling for many employees, making it easier for them to speak up with ideas and suggestions.

Talking and communicating outside of work helps create a better sense of comfort, as well as being able to talk more freely to one another. Being outside of work when building working relationships help in this matter.

So, get them out of the office for some casual relaxing, and avoid talking about work for a while.

“Team members should definitely hang out outside of work. It makes working together more enjoyable and helps co-workers stay motivated during crunch time. These types of relationships fuel open communication, a good work ethic, flexibility and a better understanding of each person’s roles and expectations. “

—Stephen Ufford, Trulioo.

 

4- Building ownership

As a CEO, or even a manager, creating a relationship with others in your company can lead to creating a feeling of ownership.

By making them feel like they are part of the company and not just an employee, through casual interactions and hangouts, you can inspire loyalty and motivate through inclusions.

Becoming familiar with managers and co-workers can have positive effects, such as it can encourage closer working relationships, as well as making them feel that they are a part of the company’s work and history.

Building ownership with employees make them more likely to enjoy working on projects that benefit the company. People are also more likely to share responsibility in different parts of the company, including projects that they aren’t assigned in.

Creating this feeling is much easier when outside of the office. Keeping it casual, fun and light can make the building of the relationship easier, as well as affirming that it isn’t simply a business thing.

All because they feel they are a part of history in the making, a part of the company, and not someone that simply works there.

 

5- Building value and self-worth

Money and perks can only do so much in keeping employees happy, motivated and hardworking.

While these are powerful motivations and incentives to start with, things such as in-job challenges and recognition from peers have been known to create more satisfaction in employees.

Outside office relationships can make them feel that they add value to the team and the company, enough that they would be invited to an outing by the company or CEO/manager.

It also feels as a sort of quiet recognition of their value and efforts, especially more when it is mentioned during the outing. These are some of the things that employees look for when really falling in love with a company.

“The simple act of paying positive attention to people has a great deal to do with productivity.” – Thomas J. Peters, American businessman and speaker.

 

But….

Remember, there is a thin line between a great working relationship and getting too close.

Yes, there are times in which people meet their best friends, or even their forever partners, but remember that these are the exceptions to the rule.

Office drama from people getting too close, frustrations exploding and anger flaring are all things that will disrupt the delicate office balance you are hoping to build.

As someone who is of a higher level of management, this becomes doubly important. Remember to keep a thin line that keeps them from thinking you are their complete peer.

Sooner or later, you will have to make decisions that will not be enjoyed by others in your office, but it has to be done for the betterment of the company. Getting too close may make it feel more offensive for some of your employees, and may creating some friction within the office.

Create a relationship but stay consistent, you are a confidant but still holds the power on company/project decisions. Inconsistency is what can create the most friction, so always make sure to keep your line clear.

 

Do you think it is important to create relationships outside and inside of the office? Let us know your thoughts in the comments below.

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