2017 Year of Crisis Communication?
Let’s Talk, a specialized and high-profile communication forum announced today the agenda of its upcoming event under the title “Crisis Communication: Riding out the Storm – Trends, Challenges & Best…
“Listen To Za Mayors” Campaign Review
Dalili have brought together a group of influencers to share their user experiences and knowledge about the website. Users get some insight from the influencers in their field of expertise.…
Which campaign will be remembered after the CAN 2017 buzz fades?
Egypt defensive style scored some beauties, El Hadary showed the value of experience, Hector Cuper led his boys to the final match of CAN 2017, But which brand campaign will be remembered…
Clorox Egypt breaks the advertising mold in latest campaign
Social media has been helping marketers gain insights and better understand consumers’ mentality and needs to create new market approaches. For marketers, it's increasingly important to attract fans and loyal…
Brand Values Reflected Against Trump’s Immigration-ban!
What does your brand stand for? In a time of crisis, brands which step up and do the right thing are deemed respectful and perceived fair and ethical than those…
6 Key Insightful Leadership Lessons From The Aspiring Mohamed Salah
Egypt's Mohamed Salah, one of Africa's most high-profile players. That got us thinking to extract insights that works for every professional beyond the football world. Every profession demands creativity, some…
Traditional PR and Digital PR become closer friends
Before talking about the PR trends in 2017, I would like to focus on “If size matters, the elephant would be the king of the jungle”. So it is not…
Instagram Finally Rolling Out Ephemeral Live Video Worldwide!
The battle of social media platforms is getting fiercer still. Facebook and Instagram are not laying down anytime soon. The rising popularity and fame of Snapchat, with total number of…
Egyptian designer Ghada Wali joins Forbes List 30 Under 30 Europe – Arts 2017
Ghada Wali, The Egyptian Artist, Illustrator and Graphic Designer based in Cairo. Graphic designer Ghada Wali (27 years) was selected among the Forbes List 30 under 30 – Europe – Arts…
Who won the social media battle: Amr Diab or, Sherine Abdel Wahab?
No one is perfect and you can’t expect to please everyone all the time. Brand attacks is not unheard of when you manage a big, successful brand. Every successful brand…
Flat6Labs Cairo New Round is Now Open
Flat6Labs is a regional startup accelerator program that fosters and invests in bright and passionate entrepreneurs with cutting-edge ideas. Flat6labs announces the opening of applications for their new round of…
3 Steps for Egypt to Build Successful Online Brand Image
Egypt has competed for centuries as the preferable destination amongst the travelling community to the ‘Orient’, as the origin to experience sun, sea, sand, and beforehand culture, people, and ancient…