Author: Salah El Din Aloui

Traditional PR and Digital PR become closer friends

Before talking about the PR trends in 2017, I would like to focus on “If size matters, the elephant would be the king of the jungle”. So it is not a matter of the communication firm size or long period of establishment. The Public Relations is a mix of science and art that is rapidly innovating in some strong competitors – or I prefer name them integrated areas – like the artificial in...