Pepsi and Coke become “Frenemies” to support The Egyptian National Team
Egyptians are very passionate towards their favorite football team, the one they support and sacredly watch every match and follow all the club’s news and updates. We tend to get…
Vodafone spot the light on football fan’s lives in hilarious advertising campaign
As Egypt’s national team will do its best to win the 2017 Africa Cup of Nations finals which kicks off in Gabon on 14 January, also Egyptian brands doing its…
Vezeeta.com secures $5 million to expand regionally
Vezeeta, a leader in Healthcare IT Platforms that is pioneering the shift to automated physician, clinic and hospital bookings, recently announced that it had raised USD 5 Mn from four…
Cheer For Egypt To Win: Buzzworthy Teaser Campaign!
In 2017, Advertise your business with catchy phrases and bragging about alluring features will not get people’s attention. Now, marketing and communications departments has to explore more exciting ways to fascinate…
The 1st sun of 2017 rises over #Hollyweed hashtag!
The 1st sun of 2017 rises over Los Angeles while residents awoke on New Year’s Day to find a prankster had altered the famed Hollywood sign to read “Hollyweed”. Social…
Red Bull ft. Egyptian Champion M. El Shorbagy | Being No 1
Time is a great teacher. We all have the same 24 hours, how we use them is what sets us apart. Investing in yourself to achieve your goals, requires lots…
2017 PR trends according to Mai Abaza, CEO of Publicist Inc
Mai Abaza is the co-founder and Managing Partner of Publicist Inc, a public relations consulting agency based in Cairo, Egypt. Publicist Inc provide strategic communications advice to clients across diverse…
Coca Cola releases an earworm to suggest Egypt National Team formation
Few hours before Ahly and Zamalek Egyptian famous derby the two most successful clubs in Egypt and Africa, also known as the Egyptian Clasico, Coca Cola Egypt launched an earworm…
7UP changes Egypt’s streets cacophony into audio symphony
When a brand helps in making someone’s life a little better, that act of selflessness and generosity will build and restore faith in your consumer’s mind towards your brand. This…
Hello Careem, Mind Your New Logo Originality!
Brand‘s logo is one of the most important aspect of your organization’s identity, it should align with your company’s philosophy. Reflecting its core values as it is the graphic representation…
Now You Can Get Social Media Insights Report in Arabic
Remember the old press clippings, handed to the CEO every morning? Welcome to the Social Intelligence Fort – where the entire web is being monitored and analyzed for your brand…
IMA Announces Temporary Reduction on Membership Fees for Accounting and Finance Professionals in Egypt
To assist local accounting and finance professionals during Egypt’s fluctuating economic situation, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, has announced a temporary…