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How Amr Diab music video transcends brand integration?

Amr Diab is such a unique case amongst the Egyptian and Arab artists. He is not just one of the Arab world’s most popular pop stars, he is also a trend-maker when it comes to music and fashion.

Valentine’s Day is here and this is not the only event that marks this day special, Amr Diab just released his new music video “Ma’ak Alby” on the Valentine’s Day eve featuring international Costa Rican model Juliana Herz who made a name for herself in the modeling world by landing jobs with global multi-billion dollar retail brands like Old Navy and Bloomingdales.

What you just watched is an extraordinarily example of brand integration, subliminal messaging at its best.  The music video leaves us awestruck and entranced by the sheer elegance of classic and contemporary, modern and ancient.

The music video is the 2nd trending on YouTube, with 746K views and it gained on Facebook 29K likes and was shared more than 9K time in less than 24 hours!

Inspiring Colors by Jotun:

While colors are not just paint on the wall, it’s an inspiration and a way of life. When you look closely, you will notice Jotun’s presence throughout the music video, the girl’s paint buckets, the different wall paints’ textures and we would guess even the exterior paint as well.

Jotun integrated their brand within the context for this elegant, subliminal positive almost mystical, emotional connection.

Jotun Paints featured in Amr Diab's Maak Alby music video
Jotun Paints featured in Amr Diab’s Maak Alby music video

Check it out again and let us know how many clues you can find?

It all starts with a Nescafé:

Nescafé, a leader and pioneering brand for 75 years decided to make use of Amr Diab’s latest music video to claim its amazing coffee experience with the help of Amr Diab and Juliana Herz scene.

The famous Nescafe red mug is immediately recognizable and even if the red mug is visible, it is still not the focus. The brand evokes the daily inspiration that is transmitted by Nescafe to its consumers.

Nescafe red mug featured in Amr Diab's Maak Alby music video
Nescafe red mug featured in Amr Diab’s Maak Alby music video

Via this product placement, Nescafé brand wishes to consolidate its new brand baseline “It all starts with a Nescafé” to enhance its potential and reinforce its competitive advantage not just in Egypt but also across MENA region.

Vodafone From Product Placement to Branded Entertainment:

Amr Diab’s partnership with Vodafone Egypt started back in 2015 by launching Amr Diab World advert to announce exclusive service for Vodafone’s customers.

Vodafone customers can join Amr Diab world by calling *66# from any Vodafone line to be the first to have access to unseen content (Videos, Photos, and Exclusive news).
Amr Diab Vodafone Egypt
Diab is giving Vodafone Egypt the opportunity to connect with its audience in a unique, engaging way as the latest music video is announced to be powered by Vodafone and the partnership has been promoted heavily on social media.

Music video or promoting Cairo’s striking beauty?

“Ma’ak Alby” is considered the second video production by Nay for Media after their first music video “Al Qahira” that launched earlier in 2016

Amr Diab’s music videos are mostly shot outside of Egypt, but not this one, “Ma’ak Alby” is shot in Cairo and this amazing scene mystified and enthralled us.

Cairo Skyline

The music video was shot in Cairo in December 2016, directed by Hady el Bagoury, the striking home decoration along with, the historical place overlooking the Nile and The Cairo Tower reflects the director’s personality.

The modern and the ancient colliding together, to form this unique country, this is what make Egypt’s experience magnificent. “Ma’ak Alby” video captured perfectly what is missing from “Experience Egypt” campaign, the luxurious experience, targeting elite visitors to indulge in the unique mix of history and contemporary which they will find in few countries other than Egypt.

Why Amr Diab Music Video Worth The Investment?

El Hadaba, the trendsetter – no one can forget the famous pullover from Tamaly Ma’ak’s video-, his music videos are the most anticipated because there is always something new and unique about them, the constant fascination of his youthful appearance and moreover, the ultimate beauty and elegance of the execution.

Egypt’s number one pop star has always been a successful bid to win the hearts and minds of the Egyptian consumers. Over the past few years, allot of premium brands including Pepsi, Vodafone, Mobinil, Western Union, Hayat Mineral Water and Porto October have launched successful marketing campaigns starring Amr Diab.

Amr is a true global icon in the music industry. His songs was translated into 7 different languages and sang by different artists worldwide. On top of his many World Music Awards, Diab keep making history when he entered the Guinness Book of World Records last September, making him the first-ever Arab artist to achieve a Guinness World Record title.

Amr Diab AKA “El Hadaba” was awarded the World Music Award for Best Selling Middle Eastern Artist 7 times: 1998, 2002 and 2007 and 4 Awards on 2014.

Back in April 25th,2016, only two hours after “Ahla W Ahla” album release #AmrDiab was trending number #7 worldwide on Twitter, and trending number #1 in Egypt.

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