Why nostalgia marketing is powerful tactics within any marketing strategy?
Brands know the huge benefit of connecting with consumer’s emotions but not many succeed in building this connection because emotional motivators are not easily broken down into surefire strategies. Emotional…
Mother’s Day Campaign: How Vodafone Egypt dominates (#1 theme) in brand storytelling
Brands have to come up with a meaningful concept, and execute it in a way that is relevant to its audience. This is what differentiate a valuable brand than any…
Marketing Kingdom Cairo 3: Conference and Awards
P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing gathering, will take place from 15-16 October 2017 in Cairo.…
Nestlé Egypt launches #LeadingTogether campaign
Celebrating International Women's Day and Egyptian Women’s Day, Nestlé Egypt launched '#LeadingTogether campaign to celebrate inspirational Egyptian women both within and beyond the company, and to highlight the major role…
Juhayna Dairy mother’s day advert is embarrassing memory yet extremely emotional
Emotional marketing when implemented right transcends the brand to new heights. One of the most effective emotional marketing is when a brand provokes a happy, pleasurable feeling in its target…
Uber Egypt Billboard Ads: One word makes all the difference!
Amidst Careem’s fumbling walk on thin ice, after firing its Managing Director in Egypt, Wael el Fakharny. Now is the opportune moment for Uber to seize Careem’s disappointed customers. Uber…
Juhayna Pure advert: Too much Dorra, too little brand relevance!
According to a study published in Harvard Business Review about why our brains love storytelling, it shows that a neurochemical called oxytocin is a key “it’s safe to approach others”…
Wael Fakharany: Why Personal Branding Is Essential To Career Success?
If you are close to the tech and entrepreneurial scene in the MENA region you probably heard the news that Careem the local start up which is competing with Uber…
Your guide on the road, is now on your mobile
While social media channels are gaining increasing usage, portraying everything from jokes, online ads and viral videos, to social events and interest groups, people tend to divert more towards mobile…
Careem brand credibility under question after firing Wael Fakharany!
Wael Fakharany has been always an icon in the tech industry in MENA Region. He also was very successful in building and maintaining relationships with key decision makers, winning high profile strategic…
Ramy Kato Follows Wael Fakharany to Manage Careem Operations Egypt
Update 13-March: Careem brand credibility become on thin ice after firing Wael Fakharany! Wael Fakharany keep searching for new discomfort zones as he resigned last week from Careem just after 6 month…
7 Lessons for life to learn from Captain Jack Sparrow
Captain Jack Sparrow the renowned Pirate from Pirates of the Caribbean movie franchise, played by the sensationally talented Johnny Depp. Also Read ➤ 7 Entrepreneurship lessons, advice and inspiration from…