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Google’s Lantern Awards are starting to gain steam this year, with more and more companies sending in their Ramadan Ads. The Lantern Awards is a YouTube based celebration of the most creative and engaging Ramadan video content. Launched last year, the awards are focused on highlighting the region’s best...
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Ramadan has ended, and most of the country has moved back to the normal groove of things. Think Marketing is taking a look back at the past month’s online advertising campaigns, to keep marketers on their toes for next year’s Ramadan Superbowl. Running with the numbers Winning the...
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The typical NGO Ramadan advertisement usually focuses on the dramatic aspects of their work; the pain and suffering of the people they are trying to help, and attempting to get the viewer to feel the same heartbreak. It can be said that audiences have been filled to the brim...
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The Egyptian Food Bank has continued to be one of the largest non-profit organizations in the country, focusing its power and ambitions to help end hunger in Egypt. Each year, the bank works hard to find new ways to encourage youth to participate or donate for their cause. The...
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Vodafone continues to break records during the Ramadan season, and continues to leaving other Ramadan ads and campaigns far behind. This year alone, their main Ramadan ad has broken a record no one has held before. In 10 days, their 2017 ad has raised over 1 Million reactions. Reaching...
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Although Coca Cola ranked 9th most viewed advert on Facebook for Ramadan 2017, This was not Coca Cola’s super Ramadan season as expected. With the release of their original Ramadan advertisement this year focusing on promotional advert, Coca Cola returned back to TV after a two-year gap in which...
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Ramadan is in full swing, and brands are showing us that there can be a steep learning curve when it comes to attracting and pleasing consumers during the holy month. Think Marketing takes a look back to see just how much some brands have learned from last year, and...
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New National Cancer Institute, 500 500, aims towards easing the pain and difficulty of children with cancer in their newest ad, and inspires celebrities to join in without invitation. In Egypt alone, there are 110 new cases of Lung Cancer in every 1000 people, 49 new cases of Breast...
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Ramadan is a crazy time for advertising in the MENA region, it is a time where companies step up and rev their creative engines. Although, many companies continue to stick to the same rhythm every year. Again, Pepsi Ramadan-ish campaign is meant to re-ignite the true spirit of Ramadan...
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Impact BBDO Cairo, one of the largest and most well-known advertising agencies in Egypt, has just launched their new Ramadan initiative. During the holy month of Ramadan, food waste rates rise to unsettling and disturbing levels. In a month, in which people are supposed to feel the impact of...
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It is no secret Ramadan is the high time for celebrity focused Ads as opposed to any other campaign. Agencies have a way of using celebrities to promote products directly or through sentimental ties with one’s favorite star. In comes Dice with a campaign, executed by Karim Zahran Communications,...
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Within the Heliopolis and Zamalek areas, local stores are suddenly being given a makeover. Some stores have received the loving treatment of being repainted with bright colors and clever designs; including a carpenter with floating furniture, and a local dry cleaner with dancing clothes. Stores all around the two...
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Egyptian National Airline “EgyptAir” is celebrating 85 years of service this year and have released a new advertisement to celebrate. The ad tagline chosen to celebrate their anniversary as “flying from the heart of Egypt, to the heart of the world.” The company, established in 1932, was one of...
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As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...
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The Green giant of Egypt, the current strong rival to telecommunications titan Vodafone, Etisalat has been around for quite some time now. Although not as long as Vodafone, Etisalat has cemented its place in the hearts and phones of many Egyptians. The telecommunications service provider, which originally hails from...
Google’s Lantern Awards are starting to gain steam this year, with more and more companies sending in their Ramadan Ads. The Lantern Awards is a YouTube based celebration of the most creative and engaging Ramadan video content. Launched last year, the awards are focused on highlighting the region’s best...
Ramadan has ended, and most of the country has moved back to the normal groove of things. Think Marketing is taking a look back at the past month’s online advertising campaigns, to keep marketers on their toes for next year’s Ramadan Superbowl. Running with the numbers Winning the...
The typical NGO Ramadan advertisement usually focuses on the dramatic aspects of their work; the pain and suffering of the people they are trying to help, and attempting to get the viewer to feel the same heartbreak. It can be said that audiences have been filled to the brim...
The Egyptian Food Bank has continued to be one of the largest non-profit organizations in the country, focusing its power and ambitions to help end hunger in Egypt. Each year, the bank works hard to find new ways to encourage youth to participate or donate for their cause. The...
Vodafone continues to break records during the Ramadan season, and continues to leaving other Ramadan ads and campaigns far behind. This year alone, their main Ramadan ad has broken a record no one has held before. In 10 days, their 2017 ad has raised over 1 Million reactions. Reaching...
Although Coca Cola ranked 9th most viewed advert on Facebook for Ramadan 2017, This was not Coca Cola’s super Ramadan season as expected. With the release of their original Ramadan advertisement this year focusing on promotional advert, Coca Cola returned back to TV after a two-year gap in which...
Ramadan is in full swing, and brands are showing us that there can be a steep learning curve when it comes to attracting and pleasing consumers during the holy month. Think Marketing takes a look back to see just how much some brands have learned from last year, and...
New National Cancer Institute, 500 500, aims towards easing the pain and difficulty of children with cancer in their newest ad, and inspires celebrities to join in without invitation. In Egypt alone, there are 110 new cases of Lung Cancer in every 1000 people, 49 new cases of Breast...
Ramadan is a crazy time for advertising in the MENA region, it is a time where companies step up and rev their creative engines. Although, many companies continue to stick to the same rhythm every year. Again, Pepsi Ramadan-ish campaign is meant to re-ignite the true spirit of Ramadan...
Impact BBDO Cairo, one of the largest and most well-known advertising agencies in Egypt, has just launched their new Ramadan initiative. During the holy month of Ramadan, food waste rates rise to unsettling and disturbing levels. In a month, in which people are supposed to feel the impact of...
It is no secret Ramadan is the high time for celebrity focused Ads as opposed to any other campaign. Agencies have a way of using celebrities to promote products directly or through sentimental ties with one’s favorite star. In comes Dice with a campaign, executed by Karim Zahran Communications,...
Within the Heliopolis and Zamalek areas, local stores are suddenly being given a makeover. Some stores have received the loving treatment of being repainted with bright colors and clever designs; including a carpenter with floating furniture, and a local dry cleaner with dancing clothes. Stores all around the two...
Egyptian National Airline “EgyptAir” is celebrating 85 years of service this year and have released a new advertisement to celebrate. The ad tagline chosen to celebrate their anniversary as “flying from the heart of Egypt, to the heart of the world.” The company, established in 1932, was one of...
As a chocolate that many of us remember from our childhoods, Mandolin made a smooth comeback to the market using the slogan of “mix sense,” a play on the words “makes sense.” Throwback > Mandolin is Back to The Egyptian Market, Makes Sense? Some responded in a negative way mocking...
The Green giant of Egypt, the current strong rival to telecommunications titan Vodafone, Etisalat has been around for quite some time now. Although not as long as Vodafone, Etisalat has cemented its place in the hearts and phones of many Egyptians. The telecommunications service provider, which originally hails from...
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