Google’s Lantern Awards are starting to gain steam this year, with more and more companies sending in their Ramadan Ads. The Lantern Awards is a YouTube based celebration of the most creative and engaging Ramadan video content.
Launched last year, the awards are focused on highlighting the region’s best work during the holy month. This year’s competition received 75 submissions from around the MENA region. The ads are calculated by overall views, engagement statistics and its creative elements.
The Lantern Awards 2017 goes to
Nothing gets past Mohamed Henedi; Orange Egypt
“Their YouTube campaign was tremendously successful in driving high viewership, engagement, and retention amongst all candidates. Humor, tradition, and popular persona were tied together through clever use of special effects which further accentuated the insight and popularity of the ad. Showcasing the scarcity of time during Ramadan proved to strongly resonate amongst the YouTube audience.” – Google
Brand: Orange Egypt
Creative Agency: Leo Burnett
Creative Media Agency: UM
The final list (random order)
Gulf Bank Ramadan Ad
A heartwarming video on the important things in life.
Brand: Gulf Bank
Creative Agency: OMD
Mohammed Ramadan Advertising with the Etisalat Card #TheMostPowerfulCardInEgypt
Mohamed Ramadan revives his past roles for this quirky ad for Etisalat.
Brand: Etisalat Misr
Creative Agency: Tarek Nour Advertising
Creative Media Agency: Initiative Media
Ramadan is Everywhere; Hyundai Santa Fe
This lighthearted ad takes viewers on a journey with Hyundai’s Santa Fe.
Creative Media Agency: Havas Media Middle East
#MyCampaignForCharity; Saudi Telecom
Continuing the tradition for telecoms creating musical Ramadan ads comes this Saudi Telecoms ad, reaching out to Ramadan’s charitable nature.
Brand: Saudi Telecom
Creative Agency: Caviar
Creative Media Agency: Starcom
Your Happiness is Power #JoyForTheFirstTime; Vodafone Egypt
Vodafone’s newest Ramadan celebrity music fest continues its annual tradition, creating catchy tunes and beating out everyone for viewership.
Brand: Vodafone Egypt
Creative Agency: JWT
Creative Media Agency: MEC
Mobily’s Ramadan Ad
A series of long continuously shot videos make up this finalist.
Creative Agency: Mullon Lowe
Creative Media Agency: Initiative Riyadh
Hold on to Your Dreams; Etisalat Misr
Celebrating their anniversary in Egypt, the ad may not focus on Ramadan principles as much but is a good reminder to keep looking forward.
Brand: Etisalat Misr
Creative Agency: TNA
Creative Media Agency: Initiative
Happy Ramadan Khbayyis; Toyota
A tale about how one person can follow the most valued actions of Ramadan, but forget the smaller things that help others as well.
Add Color to Your Life; VIVA
Last year’s Lantern winner returns to the finals, with a colorful musical.
Brand: Kuwait Telecommunication Company – VIVA
Creative Agency: Piston Kuwait
Creative Media Agency: Starcom MediaVest Group