Google Lantern Awards 2017; winner and top 10 finalists revealed

Egypt receives first ever lantern award since its launch last year

Google’s Lantern Awards are starting to gain steam this year, with more and more companies sending in their Ramadan Ads. The Lantern Awards is a YouTube based celebration of the most creative and engaging Ramadan video content.

Launched last year, the awards are focused on highlighting the region’s best work during the holy month. This year’s competition received 75 submissions from around the MENA region. The ads are calculated by overall views, engagement statistics and its creative elements.

 

The Lantern Awards 2017 goes to

 

Nothing gets past Mohamed Henedi; Orange Egypt

“Their YouTube campaign was tremendously successful in driving high viewership, engagement, and retention amongst all candidates. Humor, tradition, and popular persona were tied together through clever use of special effects which further accentuated the insight and popularity of the ad. Showcasing the scarcity of time during Ramadan proved to strongly resonate amongst the YouTube audience.” – Google

 

 

Brand: Orange Egypt

Creative Agency: Leo Burnett

Creative Media Agency: UM

 

The final list (random order)

Gulf Bank Ramadan Ad

A heartwarming video on the important things in life.

 

 

Brand: Gulf Bank

Creative Agency: OMD

 

Mohammed Ramadan Advertising with the Etisalat Card #TheMostPowerfulCardInEgypt

Mohamed Ramadan revives his past roles for this quirky ad for Etisalat.

 

 

Brand: Etisalat Misr

Creative Agency: Tarek Nour Advertising

Creative Media Agency: Initiative Media

 

Ramadan is Everywhere; Hyundai Santa Fe

This lighthearted ad takes viewers on a journey with Hyundai’s Santa Fe.

 

 

Brand: Hyundai

Creative Media Agency: Havas Media Middle East

 

#MyCampaignForCharity; Saudi Telecom

Continuing the tradition for telecoms creating musical Ramadan ads comes this Saudi Telecoms ad, reaching out to Ramadan’s charitable nature.

 

 

Brand: Saudi Telecom

Creative Agency: Caviar

Creative Media Agency: Starcom

 

Your Happiness is Power #JoyForTheFirstTime; Vodafone Egypt

Vodafone’s newest Ramadan celebrity music fest continues its annual tradition, creating catchy tunes and beating out everyone for viewership.

 

 

Brand: Vodafone Egypt

Creative Agency: JWT

Creative Media Agency: MEC

 

Mobily’s Ramadan Ad

A series of long continuously shot videos make up this finalist.

 

 

Brand: Mobily

Creative Agency: Mullon Lowe

Creative Media Agency: Initiative Riyadh

 

Hold on to Your Dreams; Etisalat Misr

Celebrating their anniversary in Egypt, the ad may not focus on Ramadan principles as much but is a good reminder to keep looking forward.

 

 

Brand: Etisalat Misr

Creative Agency: TNA

Creative Media Agency: Initiative

 

Happy Ramadan Khbayyis; Toyota

A tale about how one person can follow the most valued actions of Ramadan, but forget the smaller things that help others as well.

 

 

Brand: Toyota

 

Add Color to Your Life; VIVA

Last year’s Lantern winner returns to the finals, with a colorful musical.

 

 

Brand: Kuwait Telecommunication Company – VIVA

Creative Agency: Piston Kuwait

Creative Media Agency: Starcom MediaVest Group

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