Featured Stories, Ramadan 2017

Cristiano Ronaldo visits Egypt via Green Screen

On Drama has been teasing us for the longest time about Football superstar Cristiano Ronaldo, adding photos of him on…

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On Drama has been teasing us for the longest time about Football superstar Cristiano Ronaldo, adding photos of him on billboards along the 6th of October bridge. Last night, steel manufacturer Egypt Steel released their first Ramadan advert featuring the Portuguese professional Footballer.

With a lot of anticipation as to what Ronaldo would do when in Egypt, many expectations fell short as the ad finally made its way online.

The ad features Ronaldo enjoying a visit through Egypt; riding a horse through the desert with the Pyramids in the back drop, enjoying a ride on the Nile, randomly picking up babies at a hospital, and playing Football with kids on the street. Or did he?

Egyptian Steel

Very excited to introduce the first reveal of my campaign with #Egyptian_Steel and glad to partner with #ahmed_abouhashima in such an amazing project… Stay tuned for the second reveal!

Posted by Cristiano Ronaldo on Saturday, May 27, 2017

 

As viewers excitedly watch the ad, many started to become confused. Those with good eyes could easily catch that there was something wrong going on with the video.

 

Enough money for a celebrity, but not enough for travel fees?

Although the video starts off with some classic visionary, the realization comes as soon as we see Ronaldo sitting on the boat.

The confused face he gives, along with the strange feeling of him being photoshopped in, gave the secret up. It becomes even more clear through the video that the team behind the ad was either unable to fly the Footballer to Egypt in time for shooting, or was unable to due to financial issues.

Cristiano is well lit in shoots with different colored lighting, the background or Ronaldo himself being blurry in some shots. All of this aim at a green screen and some cinema special effects and techniques. It seems like Egyptian Steel had the budget for the legendary player, but not enough to get him to actually come to Egypt for filming.

 

Social Media Fail

Egypt Steel might be a gigantic steel manufacturer in Egypt and they are willing to pay for such a top-line celebrity to be in their ad, unfortunately they were unwilling to spend money on other things that matter.

Since its reveal last night, famous Footballer Ronaldo posted the video on his Facebook. The video has since gained over 2.2 million within 15 hours, as well as over 231k reactions and over 31.9k shares. The comments are filled with love and support for the Footballer and his charitable nature.

Egypt Steel on the other hand has been having a difficult time dealing with their social media management.

Their video, which was shared from Cristiano Ronaldo’s Facebook rather than posting it themselves, was posted three times. Right after Ronaldo (16 hours ago at this time), then another time (13 hours) and finally a last post (2 hours).

The videos gained an accumulative of over 2.3 million views and 1.6k reactions so far.

The failure comes in two parts. One, the video was not posted by the company but was instead shared from the Superstar’s own Facebook page. Two, the post was re-shared three times.

The company seems eager to jump into a large and hopefully successful campaign by joining hands with one of the world’s biggest celebrities. Unfortunately, they seem unwilling to go the full mile by hiring better social media managers and content creators to ensure the ad keeps a strong presence online.

Do you believe they’ll do well with their campaign using their current tactics? Let us know in the comments below.

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Entrepreneurship, Featured Stories, Knowledge Base, Recommended Stories

When and how to start outsourcing your business?

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough…

There is a reason why freelancing and outsourcing is becoming a popular trend with many international companies. With a tough local and international economy, companies have to do what it takes to maintain a steady profit, and find ways to reduce costs.

Outsourcing is becoming a big trend in many industries, due to its many advantages and low costs.

For small and big businesses alike, there comes a time when a decision must be made. Do you build a new team or primary service, buy certain tools or do you outsource for a short time?

That is another way that outsourcing can help.

 

So, when should you start considering to outsource?

Do you procrastinate when faced with a particular task?

Is it a one-time task? Is it a primary service that your business offers, or something for a specific client or project?

Is it a once a month task? Such as Legal duties, or financial accounting?

Are you still saving up for an expansion? Could you afford an expansion for this task?

Is it a non-essential function of your business?

If you’ve answered all by one of those as yes, then that is when you should be outsourcing.

A definition for outsourcing is “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources.”

The reason is simple, because it can be advantageous most of the time.

Your business is saving money, effort, time and energy, making it more efficient on that tasks that truly matter.

 

Why should a business outsource?

So, you know when you should be looking into it, or maybe you’re interested.

The thought still lingers in your mind, it might be a good idea but why should I?

There are many things that you can consider that could make outsourcing a great opportunity for your business.

 

1. Employee costs and non-productive hours

Office space, cafeteria benefits, hospital visits, insurance, and lunch breaks are things that cost the company profit per full-time employee.

These are also things you can save on when outsourcing.

These make a full-time employee more than twice as expensive as a short offer for a freelancer.

 

2. Efficiency

Freelancers and outsourcing give you a special opportunity, an opportunity to capture and use talented people that you may not have been able to afford otherwise.

Talented graphic designers, high-end lawyers, highly-organized accountants, and smart assistants can be found as freelancers, and at a lower-price than full-timers.

They tend to be more efficient as they have stricter deadlines than full-timers, and may be able to do the job better than you or any other current employee.

 

3. Frees up internal resources

Getting freelancers doesn’t only work as a way to do unrelated or menial tasks, they also function as a way to lift weight off of your shoulders.

Using a content marketing freelancer to prepare content calendars, or receiving content from freelance content creators, can help free up internal resources.

Freeing you and your employees up for other important tasks, tasks that they can handle more efficiently with less of a work load.

 

What are you waiting for?

As you can see, outsourcing could be a very beneficial strategy for you and your business.

It does come with its own issues, such as communication and delivery of work, but if you plan it right, it will help you and your business thrive.

So, what are you waiting for?

Have another reason why outsourcing won’t be a part of your business strategy? Let us know in the comments below.

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Egypt, Featured Stories

#Lovely Campaign: 70 years of Egyptian cinema, music, and Pepsi

For over 70 years, Egyptian cinema has been the Hollywood of the Middle East. For decades, Egyptian music has been…

For over 70 years, Egyptian cinema has been the Hollywood of the Middle East. For decades, Egyptian music has been blasted through countless streets, and concerts filled to the brim.

For over 70 years, Pepsi was there to see it all. That is the premise of Pepsi’s newest ad, Lovely.

Pepsi’s newest campaign aims to remind us of its long-lasting presence in the local scene, and how it has constantly evolved to fit with the times and style of each time period.

 

The ad brilliantly moves through the decades, showing off the fashion, film styles and Egyptian music development timeline for the last 70 years.

Moving from classical black and white to Amr Diab-like in the 2000s, to today’s popular festival music videos and dancing styles. Listen to the musical stylings of the mid-1900s, to the 70s bright flower power era to today’s electronically mixed music.

And listen to the different lyrical stylings of each decade.

 

Inspiration

Taking its main music notes and lyrics from the classic Nos Sa’a Zawag (نصف ساعه زواج) 1969, by Samir Sabry and Shadia.

The song, and movie, has been an important classic in Egypt’s cinematic history, with many Egyptians still remembering the well-known movie. Many of us, young and old, still remember the song as well.

This Egyptian musical classic lends its nostalgia and familiar notes to Pepsi, who has tweaked each time period’s music and lyrics according to the appropriate popular music style.

 

Some eagle-eyed viewers may notice the subtle joke Pepsi makes, in which a larger woman attempts to wrestle the attention of the secondary male, a scene stealer in the original movie scene.

 

Continuation

Pepsi seems to be preparing a series of videos to compliment the campaign, each showing a specific era’s lifestyle and Pepsi can design.

So far, the soft drink manufacturer has only released its first video, focusing on the mid-1900s.

Although Pepsi has used Nostalgia as a long-running strategy over the many decades its been in the industry, it continues to defy over usage of the theme and keep engaging audiences.

What do you think of Pepi’s newest campaign?

Is it a hit or miss?

Let us know in the comments below.

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CAMPAIGNS, Featured Stories

Mo’ Salah 2018 campaign should be pretty much as Vodafone brand as it gets

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the…

Born in the Egyptian city of Basyoun, 100km or so north of Cairo, Mohamed Salah’s footballing journey began in the Nasr City district of the Egyptian capital playing for El Mokawloon SC during 2009-2010 season.

Today, Egypt winger Mohamed Salah with no doubt is the phoenix for his generation of Pharaohs. Mohamed Salah caught the attention of the football world for his speed and earned the world’s respect after his muted celebration after scoring a goal against Chelsea.

Since his historic penalty against Congo and qualifying Egypt to 2018 World Cup “with Salah’s help, of course”, the 25-year-old’s star is on the rise and this is the reason why he has been hailed as the ‘Egyptian Messi’.

Also Read ► Road to Russia 2018: The most prepared brands for the historical moment

Mohamed Salah is now branded as a successful young Egyptian who can be a role model to inspire Egyptians especially younger people and give an example to be emulated in behavior, commitment, and strive for success.

Salah, who has also been nominated for the CAF African Footballer of the Year award, is currently the Premier League’s top scorer after scoring 20 goals in 25 matches since signing for the Reds this summer.

Also Read ►Pepsi features Mohamed Salah in Advert about Ambition and Success

With statistics, Mohamed Salah is considered the most expensive Egyptian, Arab and, African player in the football history after moving to Liverpool last summer for 42M euros.

 

Why Mohamed Salah’s success is a triumph for Vodafone’s Branding Campaign

Vodafone Egypt today announced Mohamed Salah to be Vodafone Egypt’s newest brand ambassador. Accordingly, Mohamed Salah will lead Vodafone’s advertising campaigns for 2018 under the slogan “The future is exciting. Ready?”

In line with Vodafone’s new vision of optimism, Mohamed Salah up coming campaigns for Vodafone Egypt should achieve the brand aspirations and dreams for a better future and reflect Vodafone’s trust and hope for young people.

اللي جاي أقوى 💪

Posted by Vodafone Egypt on Wednesday, December 20, 2017

 

One of the toughest aspects of building a successful brand is building an emotional connection with consumers and Mohammed Salah was chosen by Vodafone Egypt as an example to achieve ambitions and to work towards a stronger and better future.

Also Read ► Vodafone Launches New Visual Brand Identity

Brand intimacy is the new paradigm in marketing and consumers connects more with brands when they seems to care about people like themselves and is making a positive difference in the world.

Mohamed Salah reflects Vodafone’s new brand identity and he is really an inspiring example of how to leverage your personal capabilities to get into the career you want and push-up your challenges from local to international standards.

Vodafone Egypt just clinched the best player in Africa from rival competitor Etisalat Misr

Back in Jun 2016, Mohamed Salah was featured in Etisalat Misr “Imagine Tomorrow” campaign. Today, by naming Mohamed Salah as Vodafone Egypt’s brand ambassador, its considered another victory for Vodafone to complete a winning deal with Salah who has been crowned BBC African Footballer of the Year following an exceptional year with AS Roma, Liverpool and the Egyptian national team.

Worth mentioning that Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region in 2016.

Recommended Read ► Pepsi and Coke become “Frenemies” to support The Egyptian National Team

We wonder if  Salah would consider Coca-Cola campaign for World Cup 2018. Specially that Coca-Cola is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

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Featured Stories, News

Ahmed Abou Hashima totally abandoned his media empire for Eagle Capital

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in…

The media of Egypt is highly influential in Egypt and in the Arab World. Recent developments in the media sector in Egypt indicate a trend of augmentation through cost-cutting mergers and acquisitions of main satellite TV networks and affiliates of newspapers and websites.

Egyptian Media Group was founded with an aim to develop the media sector in Egypt and provide the quality and expertise required to regain Egypt’s leadership in the region.

Empowered by the Egyptian business tycoon Ahmed Abou Hashima, Egyptian Media Group was developed to deliver the most advanced technologies by creative Egyptian minds, including the most professional and successful executives in the Egyptian media scene.

Abou Hashima started off Egyptian Media group by acquiring 100% of ONTV channel from businessman Naguib Sawiris, 51% of “Presentation Sports” for sports marketing and media, and 50% of Misr Cinema for movie and TV production.

In November 2016, Egyptian Media Group announced the signing of a partnership agreement to buy 50% shares of Synergy, aiming to strengthen its business in the field of art production, especially drama and advertising.

Today, Egyptian Media is one of the fastest growing media groups in Middle East and North Africa. Egyptian Media already holds a variety of the best TV Channels in Egypt and the Middle East, plus it owns and operates a grand set of the most widespread news websites in Egypt includes but not limited to Youm7DotMsr and Egypt Today.

 

Egyptian Media Group Subsidiaries:

ON Network:
OnEnt, ONsport, ONtvLIVE and On drama.

Film Production:
Synergy – تامر مرسي, EM | Production and Misr cinema.

Radio Management:
Nagham FM نغم اف ام, Radio Hits 88.2, Mega FM 92.7 and 95 FM.

Print Media:
Youm7, Eain, Sout Al Omma, DotMsr, Business Today Egypt and Egypt Today Magazine.

Marketing & Advertising:
Presentation Sports, Synergy Advertising, POD Egypt, iFly Egypt, Egyptian outdoor, Spade and Hashtag.

Training & Development:
Egyptian Media Group collaborates with London Film Academy (LFA).

 

Eagle Capital acquire 100% of Abou Hashima shares

According to news reports, Abou Hashima decided to totally abandon his shares in Egyptian Media Group for Eagle Capital, led by Dalia Khorshid (Egyptian ex-Minister of Investment).

As a result of the acquisition, Osama Al-Sheikh has been assigned as Chairman of the Board of Directors for the Egyptian Media, and as Managing Director to replace Ahmed Abu Hashima.

The full details about the acquisition deal is not available at the moment and should be announced during a press conference to be held next Thursday.

Worth mentioning is that Egyptian Media was planned to be registered on the stock market as a holding company in the first quarter of 2018 to raise up to 1 billion Egyptian pounds after the planned initial public offering (IPO).

 

Dalia Khorshid, CEO of Eagle Capital

In early 2016, Dalia Khorshid succeeded Ashraf Salman as Minister of Investment, becoming the first woman in Egypt to occupy the elite position.

Ms. Khorshid holds a Bachelor of Arts degree in Business Administration from the American University in Cairo. She also serves as Group Corporate Treasurer for Orascom Construction Industries (OCI) N.V.

Prior to joining OCI, she was with Citibank for 8 years, where she served as a Vice President.

She began her banking career with Commercial International Bank, Egypt’s largest private sector bank. She spent eight years at Citibank as vice president for Corporate Finance and Investment banking for the Middle East.

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