Ramadan 2017 Campaigns: First Day Recap

Keeping up with Ramadan’s advertisers
Recap for the first day of Ramadan 2017 advertising season

As those fasting move on with their daily lives and going to work, yesterday was a day of family and love. It was also one of the most anticipated days of the holy month for those in the marketing and advertising industry.

The month long super bowl of the Middle East has begun, and here are the biggest ads that were released yesterday.

 

Egypt Steel; Cristiano Ronaldo gets in touch with Egypt

With so much anticipation towards Ronaldo’s visit to Egypt, many have wondered what he would do when he arrived. This ad tries to answer that question.

Egyptian Steel

Very excited to introduce the first reveal of my campaign with #Egyptian_Steel and glad to partner with #ahmed_abouhashima in such an amazing project… Stay tuned for the second reveal!

Posted by Cristiano Ronaldo on Saturday, 27 May 2017

 

The video has already gained over 2.2 million views on Cristiano Ronaldo’s Facebook page, and over 2.3 million views on Egypt Steel’s page.

The video was shared by Egypt Steel from Ronaldo’s account, as well as posted three times in a short span of time. This makes many wonder, what is going on with Egypt Steel’s social media?

Not to mention, what is going on with Ronaldo in the video? Find it out in the previous article Cristiano Ronaldo visits Egypt via Green Screen

 

Carrier; we want to be like Mona

Carrier brings a bit of hilarity this Ramadan with this quirky and funny ad.

The ad is filled with some great script writing and some fast-paced switches, making the ad an interesting watch. To continue with the branded content, Carrier’s official Facebook page has switched their profile picture to one of the characters in the ad.

لا شيء يفوق منى لا شيء يفوق كاريير

لا شيء يفوق منى لا شيء يفوق كاريير

Posted by Carrier Egypt on Saturday, 27 May 2017

 

Within 16 hours, the ad has already reached over 1.1 million views on Facebook and over 20k reactions.

 

Vodafone; the experiences of Ramadan

Vodafone’s tendency for musical Ramadan ads is at it at again with this year’s joyful musical.

Vodafone has yet again grabbed a handful of celebrities to create a light and fun ad. Unlike the last years, in which the telecommunications company has aimed towards the theme of “Big Family,” this focuses simply on some of the common experiences fasters face.

فرحتك قوة #فرحة_أول_مرة

مفيش زي فرحة أول مرة….خلي رمضان فرحة ليك وللحواليكڤودافون…فرحتك قوة#فرحة_أول_مرة

Posted by Vodafone Egypt on Saturday, 27 May 2017

 

The experiences are fun and light, and the musical lyrics do well to move the story along. Many specially seemed to have enjoyed Mr.Cooper’s Ramadan evening with his Fattah.

Also Read ➤ Ramadan 2017’s most anticipated marketing campaigns

The video has received over 2.2 million views within 15 hours, and over 110k reactions. Currently, comments seem to be very positive.

 

Nestle Mega; underrated yet beautifully shot

The first day of Ramadan is not only full of big hits, there are also some wonderful videos that haven’t gotten the popularity they deserve.

Although the video was released the day right before Ramadan, we’ll include it to the list due to it being so beautifully made.

كلنا طبعا عارفين الزبادي في رمضان، بس جربت ميجا زبادي؟ ايس كريم ميجا الجديد زبادي بصوص التوت وعليه طبقة شوكولاتة بيضاء مقرمشة بطعم التوت، جربه وقولنا رأيك

Posted by Nestlé Ice Cream Egypt on Friday, 26 May 2017

 

Take this Nestle’s Mega Ice cream ad. It is a wonderful blend of great colors, great music, and some even greater cinematography. ”My Mega and I, only” is a great piece of advertising, a type that hasn’t really been seen in Egypt’s advertising scene.

Interested in Ramadan? ➤ ON Drama creates Egyptian Storyboards for movies “Gravity” and “the Hobbit”

The ad has received positive reactions from the public, receiving over 730K views on its third day online and over 9k reactions.

 

Orange; a response to a tragedy, brings smiles to many

In a response to the tragic event that happened in Minya, the telecommunications company has announced on their Facebook that they will be postponing the release of their Ramadan ad.

The was released a day, as promised, but as it was supposed to be released on the first day of Ramadan it will be added to this list.

اعلان رمضان 2017 #مفيش_حاجة_بتروح_عليا

عشان مافيش حاجة بتروح عليك، اورنچ عملتلك فوكس دوبل باقة ب٢ جنيه فيها ١٢٠ وِحدة دقائق ورسائل وإنترنت صالحة لمدة يومين، واللي هايتبقى منهم مكمل معاك ومش هايروح عليك عايز تعرف أكتر زور موقعنا http://bit.ly/2qrYitj أو اتصل ب ٤٠٠ التحويل مجاناً من #١#

Posted by Orange on Sunday, 28 May 2017

 

Featuring Egyptian favorite Mohamed Henedy, this fun ad made many smile. In less than an hour of release, the ad had gained over 24k views and over 800 reactions.

Although the ad is a part of a series of ads for their new line of tariff plans, it is definitely standing out above the others. It comes with some great camera and “camera magic” tricks to help raise the ad’s fun entertainment value.

Did we miss anything? Let us know in the comments below what ads you think should be on here.

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