Brand Management

Latest Articles

Brand Management

For Brands: How To Humanize Your Brand-Customer Relationship

By Shadwa Hamza December 18, 2023

Brand Management

Zara’s Unethical Marketing Campaign: Exploiting Suffering and Death for Profit

By Chris Ayman December 10, 2023

Brand Management

7 Egyptian Brands That Truely Supported Palestine

By Shadwa Hamza October 30, 2023

Brand Management

Boycotting Pro-Israel Brands: Should You Include The Egyptian Franchise?

By Shadwa Hamza October 16, 2023

Brand Management

First-Mover: What It Is And How Being One Can Dominate The Market

By Shadwa Hamza October 3, 2023

Brand Management

Saudia Airlines: A New Branding for Futuristic Repositioning With Authentic Arabian Theme

By Chris Ayman October 1, 2023

Brand Management

Critical Mistakes To Avoid When Building A Brand

By Shadwa Hamza August 23, 2023

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Barbie’s Logo Evolution Or Strong Brand Visual Identity

By Shadwa Hamza July 25, 2023

How Mountain View Uses Creative Strategies to Sky Rocket Sales Numbers

By Salma Wahby June 7, 2023

Pfizer’s Strategy in the Egyptian Market: What Was and What Will Be

By Salma Wahby February 28, 2023

How Mountain View Exceeded All Expectations at COP27

By Salma Wahby December 2, 2022

Your Brand Identity Is More Than Just A Logo

By Think Marketing February 28, 2023

SoTech Aims To Transform Out Of Home Advertising Through The Medical Field

By Think Marketing October 17, 2021

Orascom Development Holding And GFF Deserves an Oscar for Crisis Management

By Think Marketing November 22, 2021

Catching Your Consumers’ Ears: How Jingles in Advertisements Can Improve Ad Recall

By Think Marketing August 8, 2021

How Garnier Keeps Creating and Innovating for Green Beauty

By Think Marketing October 1, 2020

Rebranding your business? Here is what you need to know to rebrand successfully

By Think Marketing August 12, 2020

Juhayna turns employees into brand heroes for International Volunteer Day 2019

By Think Marketing December 22, 2019

Coca-Cola to acquire Costa for $5.1 Billion

By Think Marketing August 31, 2018

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