Mother’s Day Campaign: How Vodafone Egypt dominates (#1 theme) in brand storytelling
Brands have to come up with a meaningful concept, and execute it…
Juhayna Pure advert: Too much Dorra, too little brand relevance!
According to a study published in Harvard Business Review about why our…
Careem brand credibility under question after firing Wael Fakharany!
Wael Fakharany has been always an icon in the tech industry in MENA…
7 Lessons for life to learn from Captain Jack Sparrow
Captain Jack Sparrow the renowned Pirate from Pirates of the Caribbean movie…
What marketers can learn from Nike “Pro Hijab Collection” for female Muslim athletes
Nike was the goddess of victory in Greek mythology, Nike as a brand…
Uber announces partnership with Al Ahly SC to become official transportation provider
Al Ahly and Uber have signed today an unprecedented partnership which will…
7 Inspiring female characters in movies every communication professional should watch
When you are a women and you pursue your dreams, achieve them…
Will Smith in Cairo to Explore Egypt’s Collateral Beauty
With nine of his family members, Hollywood superstar Will Smith, arrived in Cairo…
Lipton Egypt Campaign to enhance people’s mood, do a good deed for a change!
Brands will gain customer’s loyalty and long-lasting relationship by being proactive and…
Why TODO should win the Oscars for best Social Media Content Strategy in Egypt?
When was the last time did you review your Social Media Content…
Galaxy Chocolate turns traffic jam into carpool karaoke
The chocolate market is a wild world and true chocolate lovers appreciate…
#UberMeMate9: Huawei revolutionizes consumers’ experience with Rami Serry and Uber!
Being a step ahead in telecommunications fast-paced industry is challenging on both…