MasterCard Love Index: Dining the top Valentine’s Day treat in Egypt
The move to digital and online shopping shows no sign of slowing…
Audi created a brilliant 60-second commercial for Super Bowl 50
Audi: It’s called “The Commander”, and cost about $10 million, according to…
MENA CRISTAL BEST START-UP: Chance to win the 5000$ reward!
ID CRISTAL CONGRESS is designed to be a place for networking &…
Souq.com fund-raising would value the business at $1 billion
Dubai-based online retailer Souq.com, backed by investors including Tiger Global Management LLC,…
UNICEF: Malak and the Boat ‘Unfairy Tale’ Campaign
UNICEF is launching a new animated series meant to bring attention to…
Taxi War Began in Egypt: Uber & Careem Under Attack!
Uber marketing efforts and public relations activities in Egypt successfully translated into…
HSBC UAE surprised the people of Dubai: First on 1st Campaign
In a New Year initiative with a difference, the HSBC ‘First on…
Vodafone Egypt Celebrates 8 Million Facebook Fans
Egyptians love to interact with brands, especially when they are on Facebook.…
Alphabet Passes Apple as World’s Most Valuable Public Company
Alphabet Inc. (GOOG) just knocked Apple Inc. (AAPL) off its pedestal as the…
Adele breaks Psy's record as 'Hello' becomes the fastest video to reach 1 billion views on YouTube
Back in 2012, it seemed no music video could possibly be more…
The Central Bank Of Egypt Planning To Fund Egyptian SMEs With 200 Billion EGP
The Central Bank of Egypt (CBE) obliged Egyptian banks to give out…
Have you ever read about Apple’s core values?
Even great brands need to invest in meaning if they want to…