Brand Management

Uber announces partnership with Al Ahly SC to become official transportation provider

Al Ahly and Uber have signed today an unprecedented partnership which will enhance fans’ match day experiences and sports activities, and make Uber the official transportation partner of The Club of the Century.

Also Read: Al Ahly Brand Management and 2015 Sponsors Full List

“We’re thrilled to be partnering with Al Ahly to not only make match day transportation more seamless, but to deliver incredible experiences to fans throughout the season. Soccer matches are known to unite Egyptians, and we are very excited to be part of this for every match of the season”, expressed Abdellatif Waked, General Manager of Uber Egypt.

During the signing ceremony today, Yasser Ayoub, Al Ahly’s official spokesperson, commented:

“Al Ahly is very excited to have Uber as its official transportation partner, allowing our fans to enjoy their experience before and after the game, and to make transportation a smoother process to and from audience-attended matches.”

As a kick-off to the partnership, Uber is launching a competition to give away free tickets to its riders to provide them with the opportunity to attend ِAl Ahly’s first game of the African Championship League between Al Ahly and Bidvest Wits on Saturday, March 11 at Al Salam Stadium.

Riders will be able to join the competition by applying the promo-code ‘GoAhly’ on their Uber application for a chance to be one of the lucky winners. For the rest of the season, Uber riders are to expect a variety of campaigns to watch the matches in full spirit.

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