Sprite Egypt campaign challenges famous Egyptian proverbs
Few weeks before Ramadan comes “Howa da el Geded,” another fun set of…
Facebook F8 2017: Day one biggest announcements
At the annual F8 Developers conference held by Facebook, Mark Zuckerberg reintroduces…
The country on a can; Coca Cola Egypt latest campaign
Coca Cola go crazy for good again with its brand new campaign…
Concrete: Egyptian brand raises to world-class level with “Iconic Men” campaign
Concrete is an Egyptian brand that was built in 1989. Concrete is…
What is the mysterious Facebook rocket icon?
A “rocket ship” icon appearing on the Facebook app, adjacent to the…
Twinkies Egypt has a white heart but Donald Trump doesn’t?
The most stellar Egyptian attribute is humor, Egyptians can make fun of…
April Fool’s Day 2017 Marketing Review
It’s April 1st, the international Prank Day. Brands joining in the fun…
What Narrative PR Summit will never be able to deliver?
With every embarrassing moment, Â wrong statement by a politician, mismanaged celebrity visit,…
Amazon has reached an agreement to acquire SOUQ.com
Amazon (AMZN) today announced that it has reached an agreement to acquire…
The Fourth Annual Creative Industry Summit Kicks Off April 10th
The two-day Fourth Annual Creative Industry Summit will kick off on April…
Vodafone and Pepsi take us back to 2002 featuring Moustafa Amar
Establishing a strong relationship between Pepsi and Vodafone’s services is not a…
Amazon agrees to buy Souq.com
Amazon.com Inc has agreed in principle to buy 100 percent of Dubai-based…