Featured
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CAMPAIGNS
Pepsi and Amr Diab: More Than 20 Years Campaign: Is It Innovative Or An Epic Fail?
We are used to witnessing Pepsi launching the most creative campaigns and we always look forward to them. We even…
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Opinions
Why Rap and Mahraganat Are Dominating The Advertising Scene in Egypt
The advertisement world is so huge and full of details that if you are willing to create a copy for…
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Branding
The Academy Awards: Who said advertisement is not part of the Oscars
The award season is officially over and it ended with the 92 Academy Awards and we can’t deny that it…
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CAMPAIGNS
The 10 Most Emotional Super Bowl Ads of 2020
The Super-Bowl season is one of the biggest seasons in the U.S where every brand tries to top the other…
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Interviews
Augmented Reality and Business: Can SMEs join in?
Immersive technologies have been all the rage for the past few years, and companies are pushing it harder with the…
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Creative
Social Media Design Trends of 2019
Content is no stranger to going with the flow with trends, it is one of the important aspects of it.…
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Digital marketing
Discover how to engage with your chatbots with 3 examples
Lately, there has been a lot of local interest in chatbots, there is a slowly growing list of local brands…
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CAMPAIGNS
JWT loses Egypt’s tourism account to local agency Synergy
JWT is off Egypt’s tourism account next week. Egypt’s Ministry of Tourism will not renew the multi-million dollar contract with…
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Book reviews
How to Be a Leader: 150 pages to leadership [Book Review]
Literacy and leadership skills aren’t a birthright, they are born from hard work, open minds and experience. This is why…
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Technology
The Lamborghini OPPO Find X: Faster is always better
The future of technology has always looked bright as thousands of tech startups and companies battle to make tech easier,…
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Knowledge Base
Insights & Trends: How to grab the right attention for back to school
With most schools starting late-September, parents are slowly coming back from summer vacation to the stresses of back to school…
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Entrepreneurship
Why should entrepreneurs build tribe-like communities?
The world may constantly be evolving, but there is one thing that doesn’t change. Everyone wants to belong. It doesn’t…
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