Featured
- CAMPAIGNS
Mohamed Henedy and Molto Are Our New Favorite Minis
One thing we can’t miss is creative campaigns and adverts; whenever there’s a successful campaign, we’re here to talk about…
Read More » - CAMPAIGNS
Pepsi and Amr Diab: More Than 20 Years Campaign: Is It Innovative Or An Epic Fail?
We are used to witnessing Pepsi launching the most creative campaigns and we always look forward to them. We even…
Read More » - Opinions
Why Rap and Mahraganat Are Dominating The Advertising Scene in Egypt
The advertisement world is so huge and full of details that if you are willing to create a copy for…
Read More » - Branding
The Academy Awards: Who said advertisement is not part of the Oscars
The award season is officially over and it ended with the 92 Academy Awards and we can’t deny that it…
Read More » - CAMPAIGNS
The 10 Most Emotional Super Bowl Ads of 2020
The Super-Bowl season is one of the biggest seasons in the U.S where every brand tries to top the other…
Read More » - Interviews
Augmented Reality and Business: Can SMEs join in?
Immersive technologies have been all the rage for the past few years, and companies are pushing it harder with the…
Read More » - Creative
Social Media Design Trends of 2019
Content is no stranger to going with the flow with trends, it is one of the important aspects of it.…
Read More » - Digital marketing
Discover how to engage with your chatbots with 3 examples
Lately, there has been a lot of local interest in chatbots, there is a slowly growing list of local brands…
Read More » - CAMPAIGNS
JWT loses Egypt’s tourism account to local agency Synergy
JWT is off Egypt’s tourism account next week. Egypt’s Ministry of Tourism will not renew the multi-million dollar contract with…
Read More » - Book reviews
How to Be a Leader: 150 pages to leadership [Book Review]
Literacy and leadership skills aren’t a birthright, they are born from hard work, open minds and experience. This is why…
Read More » - Technology
The Lamborghini OPPO Find X: Faster is always better
The future of technology has always looked bright as thousands of tech startups and companies battle to make tech easier,…
Read More » - Knowledge Base
Insights & Trends: How to grab the right attention for back to school
With most schools starting late-September, parents are slowly coming back from summer vacation to the stresses of back to school…
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