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  • Think-Marketing-Article-2017-Making-an-impact;-digital-media-strategies-for-Ramadan

    Making an impact; digital media strategies for Ramadan

    Ramadan may be focused on virtuous acts and religious celebrations, but people are on their phones and devices more than ever. They’re also more engaged and excited to engage with brands that hold true to the themes and feelings of the holy month. Facebook usage increases by 5%, while...
  • Think-Marketing-article-Facebook-Ramadan-Report

    Facebook Ramadan Report

    As one of the largest holidays being celebrated in the Middle East, the holy month of Ramadan is an important cultural annual event for many in the region due to its religious and cultural importance. It is the time of the year in which families and friends gather for...
  • Think-Marketing-Article-2017-Most-Anticipated-Marketing-Campaigns-for-Ramadan-2017

    Ramadan 2017 Most Anticipated Marketing Campaigns

    With Ramadan just around the corner, brands and marketers are actively working towards attracting audiences. As with every Ramadan, there is a set group of elite brands who have somehow continued to provide audiences with fun and engaging content during the holy month. These five companies have continued to...
  • Think-Marketing-Article-Lipton-black-and-white-Ramadan.2017png

    Exclusive; Lipton goes monochrome for Ramadan

    Tea. A global pastime but a genuine piece of culture and life in Egypt. Tea has been a part of each Egyptian’s life since childhood, it’s a piece of our contemporary history, and Lipton tea has always been a part of it. Lipton has been the number 1 tea...
  • Think-Marketing-Article-2017-6-Insightful-Key-Lessons-by-The-Aspiring-Mohamed-Salah

    Mohamed Salah leads “You are stronger than drugs” campaign

    The Egyptian Anti-Addiction Treatment Fund releases moving story of a mother and son as he battles addiction for International Mother’s Day. In Egypt we treated mum in March for Mother’s Day but it’s also celebrated in May across the globe too. Separating itself from the usual bright sun-filled “happy days”...
  • Think-Marketing-Article-2017-Now-you-can-upload-photos-from-Instagram-mobile-website

    Now you can upload photos from Instagram mobile website

    Users around the world rejoice as Instagram’s mobile website launches a lightweight easy-to-use version for users in developing countries. Instagram’s website has been classically known as the place to only scroll through photos, never being able to upload photos or use a majority of the popular photo sharing application’s...
  • Think-Marketing-Article-2017-Vodafone-IN-supports-Victoria-College-students’-creativity-with-Social-Media-challenge

    Vodafone IN supports Victoria College students’ creativity with Social Media challenge

    Because it’s never the same without your friends, back in 2015 Vodafone Egypt launched a network “Vodafone IN” to keep youth in touch with your group. The launch campaign key message was set to be “It won’t work without you” The network was created for the youths of today and their...
  • Think-Marketing-Article-Sprite-Egypt-campaign-challenges-famous-Egyptian-proverbs

    Sprite Egypt campaign challenges famous Egyptian proverbs

    Few weeks before Ramadan comes “Howa da el Geded,” another fun set of ads by Sprite Egypt targeting mainly millennials and aiming at changing cultural perceptions and stereotypes by twisting the famous Egyptian proverbs and make it more fun, optimistic and challenging. Following Sprite’s “Ana Keda” previous campaign, “Howa da el...
  • Facebook F8 2017 Day one biggest announcements

    Facebook F8 2017: Day one biggest announcements

    At the annual F8 Developers conference held by Facebook, Mark Zuckerberg reintroduces the world to his master plan to take over the world through technology. Announced last year, the plan contains Facebook’s plan over a span of 10 years. The annual conference has announced several new technologies in their...
  • Coca Cola brings Egyptian cities to its bottles

    The country on a can; Coca Cola Egypt latest campaign

    Coca Cola go crazy for good again with its brand new campaign launched today. A bold move from the soda giant, as its battle with Pepsi over dominance and popularity continues. Recommended ➤ How Pepsi and Coke become Frenemies Removing the name from its can or bottle would not...
  • Concrete Egyptian brand raises to world-class level with Iconic Men campaign

    Concrete: Egyptian brand raises to world-class level with “Iconic Men” campaign

    Concrete is an Egyptian brand that was built in 1989. Concrete is built to transcends its founder’s passionate interest in men’s fashion. Later in 1996 it was acquired by a leading and the most prominent textile and garment manufacturing groups of factories in the Middle East and the world;...
  • What-is-the-mysterious-Facebook-rocket-icon

    What is the mysterious Facebook rocket icon?

    A “rocket ship” icon appearing on the Facebook app, adjacent to the News Feed button, is prompting many users to wonder “what is the Facebook rocket ship icon?” Facebook’s News Feed algorithm is constantly evolving and now the social network has started experimenting with a rocket ship icon to...
  • Think-Marketing-Twinkies-Egypt-has-a-white-heart-but-Donald-Trump-doesn’t

    Twinkies Egypt has a white heart but Donald Trump doesn’t?

    The most stellar Egyptian attribute is humor, Egyptians can make fun of almost anything, this is how they keep on going, facing and overcoming any obstacle on their way. This is why the Egyptian adverts is significantly more humorous than any other advertising campaign across MENA region. Twinkies Egypt...
  • april-fools-day-2017-marketing-review

    April Fool’s Day 2017 Marketing Review

    It’s April 1st, the international Prank Day. Brands joining in the fun and this year is no different, introducing futuristic, sarcastic and fun pranks. Also Read ➤ BMW Introduce World-first Reverse April Fool’s Day Joke It’s this one day that whatever you hear from friends or brands alike is not...
  • Think-Marketing-What-Narrative-PR-Summit-will-never-be-able-to-deliver

    What Narrative PR Summit will never be able to deliver?

    With every embarrassing moment,  wrong statement by a politician, mismanaged celebrity visit, to Will Smith happily posing for a selfie infront of the pyramids with -wide smiles squinting eyed- Egyptians; honestly, who can claim that nation branding was not in the back of the mind? Who wasn’t thinking, this...