Brand and Product Innovation
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CAMPAIGNS
Mountain View Creates A New Emotional Campaign From Real Stories
Different circumstances require an innovative solution. We’ve reviewed the ideas, insights, and best practices from Mountain View Innovation Studio initiative…
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Brand Management
How Garnier Keeps Creating and Innovating for Green Beauty
A couple of years ago people started to be aware of the danger of plastic on the planet and on…
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Egypt
Young Egyptians “BREAKING THE INTERNET”
Cairo, Egypt– January 14, 2015 – Nielsen, a leading global provider of information and insights into what consumers watch and…
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Brand Management
What your logo color/s tells about your brand?
The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could…
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CAMPAIGNS
Clorets challenge for 40min. long lasting taste
After the famous characters [Erfa W Na3na3/ Cinnamon & Mint], Clorets Egypt challenged the customer to prove its new 40 min. long…
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Brand Management
Israeli Foreign minister gives IKEA free advert after Sweden officially recognizes Palestinian state
As Israeli Foreign minister speaks out against Sweden’s decision to recognize Palestinian state. Liberman says ‘issues more complex than Ikea furniture’. He…
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Social Media
10 Years of Social Media [From-To-Do-2-To-Share]
More than ten years now of social media .according to Facebook 1.23 billion active users monthly. 757 million users login…
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Social Media Management
Ajax Amsterdam congratulate Mido on Twitter for first trophy as Zamalek manager
Ahmed Hossam, better known as Mido, The former Ajax striker won Saturday with Al-Zamalek Egyptian Cup by defeating Smouha SC. 1-0…
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Communications
Youm7 celebrate 5M fans with the most astonishing cover photo ever !
While Social Media is considered a new science and it always open the doors for new creative approaches and new…
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CAMPAIGNS
YouTube’s Top 5 Most-Watched Ads in MENA – April 2014
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith the World Cup approaching in June, it is no surprise that this month’s YouTube Leaderboard focuses…
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Creative
Flow79 share an epic documentary exploring Cairo, Egypt
[dropcap style=”2″ color=”#f50a0a” text=”The”]visit of British Parkour Team Flow79 for such beautiful landscape shots.Flow is the #1 destination for urban…
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Engagement Strategy
Keep Calm and Tweet back
All kind of customers can join the conversation on Twitter by @replying to others and by mentioning them in your own Tweets.…
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