After the famous characters [Erfa W Na3na3/ Cinnamon & Mint], Clorets Egypt challenged the customer to prove its new 40 min. long lasting taste gum via on-ground activation creative campaign.
The idea documented in 1:40 Min. movie is to give for every one invited to try the new Clorets gum a character to follow him/her during his mall shopping for 40 min. This charter will not leave you before 40 min. or, until you are done with chewing the gum.