Tag: Brand and Product Innovation

In 2013, Gamify to Win, Not to Fail

In 2012, Garter, the tech research giant, predicted that more than 70%…

Analyzing The Analyzers

While every Digital Marketing solution provider is proud of what they do…

Oreo Vs. KitKat: How to play the digital marketing game with your competitor?

Every Marketer dream while allocating budgets to Social Media  or Digital Marketing…

Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]

A true inspiring Egyptian story. It all started with a young Egyptian international…

Why SWOT analysis become SWOC analysis?

A plan of action or policy designed to achieve a major or overall…

2013's Biggest April Fools' Day Marketing Announcements

What can brand marketers do to build trust in the brands they…

12 Ads Inspired by The Egyptian Civilization !

Egypt is one of the oldest countries in the world and The Pharaohs empires …

Media in Egypt 2012 Report

Egyptians prefer to follow political news through satellite channels - El Hayah…

Ram Mohan – Managing Director, Nielsen Egypt [Interview]

Hi Ram , we have the pleasure to interview you today and…

First Egyptian Case Study in Phillip Kotler’s Book

In a landmark move, Philip Kotler, the Distinguished Professor of International Marketing…

eBay Reveals New Company Logo

eBay president Devin Wenig says the new logo is part of its…