Young Egyptians “BREAKING THE INTERNET”

By Think Marketing on January 15, 2015

Cairo, Egypt– January 14, 2015 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, recently launched research results on Internet usage on Egypt revealing that youth are spending an average of 22 hours per week online.

Overall Internet penetration in Egypt* has increased only two points in 2014 to reach 46%, meanwhile the rate of new Internet users went down three points to 23% this year.

“Highest internet penetration levels were found amongst ages 15 – 25 at 68%, as youth continue to be the heroes of the internet,” noted Zeina Lotfy, Manager, Consumer Insights.

LESS THAN HALFWAY CONNECTED

Lotfy continued, “After developing a deeper understanding of what people do online, we shifted our focus to the 54% who are offline. Regardless of financial, educational or other circumstances, the number one reason across the board was that internet usage isn’t necessary.’”

According to respondents of Nielsen’s Internet Profiling study of 2014, 38% of those who are currently offline plan to jump on the Internet bandwagon sometime over the course of the following year.

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*Study included only Cairo, Alexandria, Upper Egypt and Delta Urban Areas and social economic classes AB – D.

ABOUT THE NIELSEN INTERNET PROFILING STUDY – EGYPT

The Nielsen Internet Profiling study is a survey that is administered annually to measure internet penetration rate and develop a deep understanding of what people are doing online, to help our customers reach their ideal target audience through the right online activity. For more information, contact Nielsen Egypt via www.nielsen.com/eg

ABOUT NIELSEN

Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.Nielsen.com.