Brand and Product Innovation
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Strategies
Leading Fast Roads: Marketing Strategy Execution
Why does the dream of the fast racing car crashes when the tires hit the road track in reality, why…
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Communications
What Advertising is NOT !
[dropcap style=”2″ color=”#f50a0a” text=”E”]gyptian Creative Directors, they wake up in the morning to start their daily routine, get in their car,…
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Social Media
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles [After 23 Years of Maghdy Abdel Ghany Goal] launched on 9th of October…
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Engagement Strategy
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world…
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Strategies
How 6 Oct. War Hurt The Israeli Army Marketing Strategy
The 10th of Ramadan war aka Yom Kippur war, Going to war in October 1973 was a necessity for Egypt and beyond…
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CAMPAIGNS
Instagram To Start Showing In-Feed Video And Image Ads
[dropcap style=”2″ color=”#f50a0a” text=”P”]hoto-sharing Facebook subsidiary Instagram has announced that it will soon start serving ads to its US users,…
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Brand Management
Apple Overtakes Coca-Cola as World’s Most Valuable Brand 2013
For the first time in 13 years, Apple as unseated Coca-Cola as the world’s No. 1 brand, as the company…
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CAMPAIGNS
Rejected marriage proposal or, Cadbury viral campaign?
It took few hrs for wedding proposal fail to be on fire on Social Media includes Facebook and YouTube, because the…
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Brand Management
Cappy Brand Name Benefit From Muslim Brotherhood's Spiritual Leader Arrest
Its not the first time when Mohamed Badie (The Supreme Guide of the Muslim Brotherhood)- help a brand name viral…
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Brand Management
Yahoo! Rebranding: 30 New Logos in 30 Days
[dropcap style=”2″ color=”#f50a0a” text=”I”]n advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo…
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Digital marketing
Egypt has quarter of Arab world's Facebook users
[dropcap style=”2″ color=”#f50a0a” text=”W”]ith over 13 million Facebook users, Egypt has the largest number of Facebook users in the Arab…
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News & Trends
Branding Framework to Build a Sustainable Brand
[dropcap style=”2″ color=”#f50a0a” text=”A”] brand is not a product. A brand is a mentality, a character, a vision, a perspective, and…
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