Cappy Brand Name Benefit From Muslim Brotherhood's Spiritual Leader Arrest

Its not the first time when Mohamed Badie (The Supreme Guide of the Muslim Brotherhood)- help a brand name viral marketing for free. In March 2013 he gave Chili’s was lucky enough to get 67.7 % higher interaction rate on Facebook plus thousands Tweets with Chili’s name.

Also Read: Lucky Chili’s have it hot, spicy and for free [Analysis]

The new lucky brand is Cappy [Coca-Cola product] who just arrived the Egyptian market in October 2011 with invests $16.7m for Cappy juice in Egypt. The footage took for Mohamed Badie when arrested with Mineral water and Cappy Juice turned so fast into a joke although the mineral water is Dasani water [another Coca-Cola product] but Cappy turned to be the lucky winner of the free viral marketing campaign sponsored by Mohamed Badie.

Social Media Viral Effect

Facebook and Twitter witnessed a massive share and mentions for Cappy Juice brand name. Almost all brand conversation was cynical and mentioned Muslim Brotherhood’s top leaders inviting them to surrender to the Egyptian Police and get their Cappy Juice.

Post by ‎حركة باسمون‎.

Cappy Sample Post on Facebook When imbedded : 8hrs got 4,812 likes and 1,127 shares

Cappy Twitter Mentions:

Twitter spread faster with comics and jokes. The Arabic brand name mentioned more than 5.2K times in 3 days and audience didn’t forget to create a two hashtags [#عصير_كابي] and [#كابي] celebrating Mohamed Badie arrest and inviting the rest of MBH leaders to drink Cappy which become the sign for Fighting Terrorism.

**Cappy Twitter Mentions**
Peak for Arabic Cappy name [كابي] on 22 August with 1,817 Tweets

Cappy Twitter Hashtags Mentions — **Cappy Hashtags Mentions**
Peak for [#كابي] Arabic Cappy brand name hashtag 22 August with 78 Tweets

عاجل: شركة عصير كابي تعلن الطوارئ تحسباً للقبض على المغير

— RAFIK (@RaFiiKAdeL) August 23, 2013

لا تصدقوا صور القبض على قيادات الإخوان إلا بعد التأكد من وجود عصير #كابي ف الصوره!! 😛

— الاوزعة (@hayodahossam) August 23, 2013

ﺷﻌﺎﺭ ﺍﻻﺧﻮﺍﻥ ﺍﻟﺠﺪﻳﺪ ﺍﺷﺮﺏ ﻋﺼﻴﺮ ﻛﺎﺑﻲ ﻭﺍﺑﻠﻎ ﻋﻦ ﺍﺻﺤﺎﺑﻲ

— Hoda Hammad (@HodaHamad) August 23, 2013

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رساله الي قيادات الاخوان الهربانين
.
اسرعو بالحضور فهناك عصير كابي يكفي الجميع
.
.
مواطن مصري

— ثورة الغضب الكبرى (@althawraalkobr1) August 23, 2013

https://twitter.com/mnelamir/status/370980618865479681

عاجل | كابي هتنتج عصير برسيم تضامنا مع حملة اعتقالات الخرفان و توسيعا للنشاط

— زهوى أفندى (@SaeedZahwy) August 23, 2013

انا لو صاحب شركة كابي .. هستغل اللي الشرطة بتعمله مع الإخوان وبتجبلهم عصير كابي وأنزل إعلان "كابي الراعي الرسمي للقبض عل الإخوان".

— Mohamed Saeed (@Hamzawic) August 23, 2013

كل اللي في دماغ البلتاجي دلوقتي…ياتري هيجبولي انا كمان كابي#ولا هيضحكوا عليا ^.^

— LoLiiii…0.0 (@lilymoneer) August 22, 2013

https://twitter.com/magdysidhom/status/370979478316797952

سبحان الله شركات تعمل اعلانات بملايين لعصير وممكن ميشفهاش مليون باليوم تخيلو علبة عصير امام مجرم يشوفها ملايين بالعالم هنيئنا لك يا كابي ههه

— Lover ❤️ (@meusho) August 23, 2013