Brand Management, Digital marketing

Cappy Brand Name Benefit From Muslim Brotherhood's Spiritual Leader Arrest

Its not the first time when Mohamed Badie (The Supreme Guide of the Muslim Brotherhood)- help a brand name viral…

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Its not the first time when Mohamed Badie (The Supreme Guide of the Muslim Brotherhood)- help a brand name viral marketing for free. In March 2013 he gave Chili’s was lucky enough to get 67.7 % higher interaction rate on Facebook plus thousands Tweets with Chili’s name.

Also Read: Lucky Chili’s have it hot, spicy and for free [Analysis]

The new lucky brand is Cappy [Coca-Cola product] who just arrived the Egyptian market in October 2011 with invests $16.7m for Cappy juice in Egypt. The footage took for Mohamed Badie when arrested with Mineral water and Cappy Juice turned so fast into a joke although the mineral water is Dasani water [another Coca-Cola product] but Cappy turned to be the lucky winner of the free viral marketing campaign sponsored by Mohamed Badie.

Social Media Viral Effect

Facebook and Twitter witnessed a massive share and mentions for Cappy Juice brand name. Almost all brand conversation was cynical and mentioned Muslim Brotherhood’s top leaders inviting them to surrender to the Egyptian Police and get their Cappy Juice.

Cappy Sample Post on Facebook When imbedded : 8hrs got 4,812 likes and 1,127 shares

Cappy Twitter Mentions:

Twitter spread faster with comics and jokes. The Arabic brand name mentioned more than 5.2K times in 3 days and audience didn’t forget to create a two hashtags [#عصير_كابي] and [#كابي] celebrating Mohamed Badie arrest and inviting the rest of MBH leaders to drink Cappy which become the sign for Fighting Terrorism.

Peak for Arabic Cappy name [كابي] on 22 August with 1,817 Tweets
Cappy Twitter Mentions
Peak for Arabic Cappy name [كابي] on 22 August with 1,817 Tweets
Cappy Twitter Hashtags Mentions
Cappy Hashtags Mentions
Peak for [#كابي] Arabic Cappy brand name hashtag 22 August with 78 Tweets

https://twitter.com/mnelamir/status/370980618865479681

https://twitter.com/magdysidhom/status/370979478316797952

 

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Brand Management

Juhayna steps in 2018 with bold yet humble campaign to support Baheya hospital

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid…

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid brand that makes revenues and changes the world.

Juhayna has decided to take its sponsorship of the beloved Al Ahly team and use it for good by launching national donation campaign to support Baheya hospital.

For years Juhayna have been doing whatever necessary to increase the brand value. Hiring Sherif Ekramy to promote Juhayna Mix, Dora as Juhayna Pure’s brand ambassador, the controversial Dundo Advert and major sponsorship deals.

After 19 years of being the most visible logo on one of the most watched teams in the country, Juhayna is taking a step back and letting someone else get the limelight.

Throwback ► Juhayna Cheering Egyptian Mothers in Emotional TV Commercial

Juhayna teams up with Baheya Hospital & Al Ahly in long-term plan which aims at delivering a bold yet humble marketing message with much emotion involved. The move definitely will re-capture the audience attention to Juhayna’s logo and strengthen the long-term sponsorship to Al-Ahly SC.

Early yesterday morning, Reporter Sara Fouad posted a small teaser of Juhayna’s new campaign.

كلكوا عارفين أنا زملكاوية قد إيه.. والإنتماء ده موضوع بجد مفيهوش هزار.. لكن في حاجة بتجمّع كل الناس أيًا كان إنتماءهم ا…

Posted by ‎Sara Fouad – سارة فؤاد‎ on Monday, January 1, 2018

 

The post states that for the first time in 19 years, something was going to change with Juhayna and Al Ahly.

Fans questioned what would happen, the brand has been a main part of the uniform for so long. Many wondered if they would change logos, or focus on a certain product instead of the company as a whole.

Juhayna themselves, later the same day, posted a short video/would be GIF on the topic.

Stepping back for 90 minutes

The FMCG company has decided to take a step back in order to lend a helping hand. So, after 19 years of unchanging visibility, the brand is partnering up with Breast Cancer NGO Baheya.

The partnership allows Baheya’s logo to sit upon Juhayna’s place to help 4000 of those afflicted with the disease.

For 90 minutes, during the match between Al Ahly and Al Masry on the 12th of January, Juhayna and Baheya hope to receive donations of up to 19 million EGP, which will be spent on helping more than 4000 Breast Cancer patients.

 

Only 7 hours in, the video already has over 5k reactions and over 400 shares.

People have reacted positively to the change, some stating that it’s honorable to use the money Juhayna uses on being on the uniform for some change and good in the world.

Baheya is a non-governmental organization that aims to help spread awareness of Breast Cancer, and the importance of early detection through testing. While Breast Cancer can be beaten at later stages, with lower rates of success, early detection provides up to a 98% chance of curing the Cancer.

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Digital marketing

Dubai Police issued a LIVE fine on driver’s instagram video

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including…

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including posting on social media.

You can be caught by sophisticated cameras. But now, a new way of being found out has emerged. Dubai Police have spotted people live on Instagram stories while they are driving, and jumped into the live chat to let the people know that they will be faced with a fine!

Brigadier Saif Muhair Al Mazrouei, Director of the General Department of Traffic at Dubai Police, has confirmed the truth of the incident in pictures posted on social media sites regarding a fine issued to a person who was using his Snapchat while driving his vehicle on Sheikh Zayed Road.

The driver was talking with others when he suddenly received a message from Dubai Police on his Instagram that a traffic fine was issued to him for using a mobile phone while driving. Dubai Police issued a LIVE fine on this driver’s Instagram video while he is driving.

Dubai Police Issued a LIVE fine on this driver's instagram video while he is driving.
Dubai Police Issued a LIVE fine on this driver’s instagram video while he is driving.

But it wasn’t just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed.

But it wasn't just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed

Brigadier Saif Muhair Al Mazroui, director of Traffic Department in Dubai Police, told Gulf News that the Arabic driver was on Shaikh Zayed Road on Friday, and went live on his Instagram account while driving.

Other road users noticed him recording live on the road and called 901 to inform Dubai police.

“We received some calls about a man driving on Shaikh Zayed road on Monday afternoon while recording on Instagram. We checked his account and saw the live video and register a traffic offence,” Brigadier Al Mazroui said.

The driver who was broadcasting live on Instagram while driving, was fined by Dubai Police for being distracted while driving. The driver was fined Dh800 and four black points for being distracted while driving.

“Drivers can’t being distracted by their phones when driving on highways. We want people to be aware of such mistakes by drivers on our roads. Anyone can call Dubai Police to alert about any traffic mistakes done by other drivers and we check before issuing traffic fine,” Brigadier Al Mazroui added.

Earlier, Dubai Traffic received calls from several people on 901 that a person was Snapchatting pictures on a public road. One of them gave the police the Snapchatter’s Instagram Live account through which the police discovered that the incident was true.

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Digital marketing

Ahmed Mekky would make new YouTube records for Middle East

Back in 2015, Moroccan Singer Saad Lamjarred’s ‘Lma3allem’ made its way to hit over 31 million views in one month. This…

Back in 2015, Moroccan Singer Saad Lamjarred’s ‘Lma3allem’ made its way to hit over 31 million views in one month. This was considered an all-time record for an Arabic music video on YouTube in such a short time

The Egyptian-Algerian actor, Ahmad Mekky just released his latest hit “Wa’fet Nasyt Zaman” entitled (Standing on the Corner of My Old Street) has accumulated plenty of feats over the last few hrs and is showing no signs of stopping.

It isn’t that YouTube video is dead. In fact, it’s still very much alive. It’s about changing the tactics and its obvious that Mekky decided to monazite the exclusive video via YouTube.

Ahmed Mekky directed his 855,053 Facebook fans to watch the video on his YouTube channel without considering publishing even a parallel teaser video on Facebook to accumulate all the predicted viewership on one sole digital channel.

The song “Wa’fet Nasyet Zaman” cinematography main theme is very authentic and it represents the true precious culture of the Egyptian street. The song story is all about reviving the good morals of the past while being nostalgic for beautiful past memories with friends and neighbours as well as the old values and ethics.

 

Iconic digital metrics made by Mekky:

YouTube Insights:

  • In less than 10 hrs, Mekky’s latest hit “Wa’fet Nasyt Zaman” made its way to be #1 trending video on YouTube over Egypt.
  • The new exclusive video needed just 12hrs to hit 1M views on YouTube to be one of the fastest videos from Middle East to reach 1 million views.
  • The YouTube video achieved 1,524,281 views in 24hrs exactly.

Facebook Insights:

  • Since the teaser post, Mekky’s Facebook page achieved 42K+ Average Engagement/post.
  • The 6 posts concerning the video release attracted 254K+ Engaged users in 48hrs time span.

 

Social Media Reaction:

The one who falls and gets up is so much stronger than the one who never fell. Did you notice that the video is already directed by Mekky?

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Digital marketing, Featured Stories

YouTube Rewind 2017 reveals most popular and top trending videos of the year

With 2017 ticking away, YouTube has posted its annual Rewind mashup for the year to recap the top videos, music,…

With 2017 ticking away, YouTube has posted its annual Rewind mashup for the year to recap the top videos, music, events, and more. This video features many hit moments and contains the largest amount of talent of any Rewind.

The annual YouTube Rewind video gives people an insight into what the world has been loving that year. YouTube also listed 2017’s top trending videos based on time spent watching, sharing, commenting, liking, and other factors. These top 10 videos have received 630 million views and have collectively been watched over 40 million hours.

The seven-minute long video immerses you in the culture of 2017. Finally, YouTube revealed its YouTube Rewind 2017 video, “The Shape of 2017,” which features almost 300 YouTube creators, musicians, celebrities and more.

YouTube ranked the top trending videos and music videos for 2017. “The Shape of 2017” features “nearly 300 creators, viral stars, musicians, and surprise guests” from over 20 countries. That full list is available here.

Here are the top 10 trending videos:

  1. Until we will become dust – Oyster Mask | THE MASK SINGER 2
  2. ED SHEERAN – Shape Of You | Kyle Hanagami Choreography
  3. Ping Pong Trick Shots 3 | Dude Perfect
  4. Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer – America’s Got Talent 2017
  5. Ed Sheeran Carpool Karaoke
  6. Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
  7. “INAUGURATION DAY” — A Bad Lip Reading of Donald Trump’s Inauguration
  8. history of the entire world, i guess
  9. In a Heartbeat – Animated Short Film
  10. Children interrupt BBC News interview – BBC News

Meanwhile, the top 10 music videos for 2017 were:

  1. Luis Fonsi – Despacito ft. Daddy Yankee
  2. Ed Sheeran – Shape of You [Official Video]
  3. J Balvin, Willy William – Mi Gente (Official Video)
  4. Maluma – Felices los 4 (Official Video)
  5. Bruno Mars – That’s What I Like [Official Video]
  6. Chris Jeday – Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
  7. 05. El Amante – Nicky Jam (Video Oficial) (Álbum Fénix)
  8. Jason Derulo – Swalla (feat. Nicki Minaj & Ty Dolla $ign) (Official Music Video)
  9. DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  10. Enrique Iglesias – SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox

 

YouTube has a trivia game to test your knowledge on the year’s most popular videos. There is also a behind-the-scenes clip on the making of this year’s Rewind.

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