Tag: Brand and Product Innovation

Chinese Social Media Going Crazy for Egyptian Temple Graffiti

uring my recent visit to China and while I was checking the…

A,B,C Marketing: 5A framework for content marketing strategy that works

If you’re not into content marketing, you’re not into marketing! Content marketing…

Content Marketing is the New PR

A few years ago, Aberdeen Research (a provider of fact-based business intelligence…

El Araby Group deal with Social Media Crisis by a PR Statement

A new brand join the club of  Egyptian brands have faced a…

Wake Up, This is NOT MARKETING!

Over the last month, I have noticed every time I hang out…

YouTube Introduces Paid Channels

fter months of rumors, YouTube finally introduced a pilot program for paid channels…

Emotional Marketing

Emotional Marketing, does this lexicon ring a bell to you? Is your…

Ideas.. Knock-knock?

t all starts with an idea! Every single sheer success on the…

Good luck with your video game !

A story about the founders of the social-networking website, Facebook was portrayed in…

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

As a marketer, I fell in love with the idea of combining…

Instagram Reveals New Logo

esigner Mackey Saturday explains : Instagram has a new logo, and it's…

How Companies Fail in Commonsense Marketing

These words belong to the King of Manhattan, David Ogilvy. Perhaps what…