Brand and Product Innovation

Content Marketing is the New PR Content Marketing is the New PR
Public Relations

Content Marketing is the New PR

Think Marketing
social-media-crisis social-media-crisis
Case Study / Digital marketing / News

El Araby Group deal with Social Media Crisis by a PR Statement

Hesham Shata
Wake Up. This is NOT MARKETING Wake Up. This is NOT MARKETING
Case Study

Wake Up, This is NOT MARKETING!

Hesham Shata
google-youtube-paid-Channels google-youtube-paid-Channels
Digital marketing / News

YouTube Introduces Paid Channels

Think Marketing
emotion-brain-marketing-communication emotion-brain-marketing-communication
Brand Management / Branding / News

Emotional Marketing

Hisham Darwish
Ideas.. Knock-knock Ideas.. Knock-knock
Branding / Creative

Ideas.. Knock-knock?

Omar Hazzaa
Mark-Zuckerberg-the-secrets-to-facebooks-success Mark-Zuckerberg-the-secrets-to-facebooks-success
Digital marketing / Strategies

Good luck with your video game !

Hesham Shata
consumer mind-Funny or Creepy... Taking Consumer Studies to a Whole New Level consumer mind-Funny or Creepy... Taking Consumer Studies to a Whole New Level
Branding / Case Study / Communications

Funny or Creepy?… Taking Consumer Studies to a Whole New Level

Nadine Abou El Atta
How companies fail in commonsense marketing-Think Marketing Magazine How companies fail in commonsense marketing-Think Marketing Magazine
Brand Management / Branding

How Companies Fail in Commonsense Marketing

Hayk Hakobyan
Mountain Dew Racist TV Commercial 2013 Pulled Mountain Dew Racist TV Commercial 2013 Pulled
CAMPAIGNS

Mountain Dew Racist TV Commercial 2013 Pulled

Ahmed Abd El Fatah
gamification-business-marketing-innovation gamification-business-marketing-innovation
Branding / Marketing / Strategies

In 2013, Gamify to Win, Not to Fail

Hayk Hakobyan
social-media-image social-media-image
Branding / Case Study / News

Analyzing The Analyzers

Hesham Shata
oreo vs kitkat on twitter oreo vs kitkat on twitter
Brand Management / Branding / Communications / Digital marketing

How to play online game with your competitor ? [Oreo Vs. KitKat]

Hesham Shata
Khaled Abdel Kader General Manager Microsoft Egypt Interview Khaled Abdel Kader General Manager Microsoft Egypt Interview
Interviews

Khaled Abdel Kader – General Manager, Microsoft Egypt [Interview]

Dina Marzban