MarketingNews & Trends

Domino’s Flying Pizza Delivery Innovation [DomiCopter]

delivery innovation from Domino’s Pizza. The DomiCopter – taking deliveries to new heights. The next step in the fast-food delivery evolutionary chain is the DomiCopter which is a project from Domino’s UK and digital creative agency T+Biscuits.

With sales of nearly $1.7 billion in 2012, Domino’s Pizza is one of the largest pizza companies in the United States. As part of pizza’s “Big Three”, Domino’s, along with Pizza Hut and Papa John’s, is responsible for about half of all American pizza sales. Shares in the company are near all-time highs and up over 32% in 2013.

Domino’s Pizza Recently posted the DomiCopter video to its UK and Ireland YouTube account entitled “Introducing the Domino’s DomiCopter!” which shows a drone carrying pizza over trees and yards, landing safely at the doorstep of a man who stands waiting for it.

The video was published on Domino’s Pizza UK Youtube Channel and the number of views exceeded 1.1 Million views in less than 10 days and after this video, I don’t think Domino’s Pizza will need to spend any money in ads or, marketing campaign to say we have the fastest delivery on the planet, They have the proof with zero Ad spend !

The idea of flying [DomiCopter] will reduce delivery times and fuel costs…..

Do you think this would be a solution for Cairo traffic jam ?

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