Brand Management, Digital marketing

Ants Leading Social Media Attack on Brunch Time

Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon…

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Everytime I get to approach or, analyze a Social Media Crisis, I always enjoy it more when I have abandon numbers, it just make the analysis more rich and sharp.  This Afternoon my friend Jilan Wagdy pointed out to me an uprising angry customer complain on Facebook with 250 shares in 15hrs. I decided to take a deeper look into the issue and bring some insightful conclusion.

 It took 3 minutes observation to realize that  Brunch Time Social Media team is unqualified to handle such a wave or to defend the brand reputation on Social Media. A page with 50,408 Fans and only 52 talking about is already a sign for in-effective engagement strategy [if they have any] and guess what ? They didn’t show any knowledge of the Facebook posts dimensions and no wonder they also didn’t positively respond to neutralize the crisis or, even show interest to say something after 15 hrs [which is a very long time in Social Media world].

Also Read :  El Araby Group deal with Social Media Crisis by a PR Statement

The Ants Story //

An Entrepreneur with active day plan decided to save time and get a couple of  fresh snacks as source of energy on the go. But! it soon become an ants escaping adventure when she experienced an ants moving out of her Brunch Time packet. She decided to take her part of revenge and [As her story says] found a way to take photos for the ants by high definition camera and upload it online.

Brunch Time with ants pic snapped by Yasmine Madkour
Brunch Time with ants pic snapped by Yasmine Madkour

 [highlight color=”#eb0707″]Read Yasmine Full Story[/highlight]

The Crisis //

Attack on Brunch Time page
Attack on Brunch Time page

It seems like Yasmine Madkour already have a better digital communication skills than New Brunch Time Social Media team, She succeeded to influence allot of people who decided to instantly attack on New Brunch Time page.

However, An important question is still popping up into my mind while I am writing this; Even if we are on Friday afternoon, But! Where is Social Media team now? What are they doing ? How do they think right now ?!

Its 18 hrs with at least 1 negative feedback every 10 minutes and the only technique used so far is either ignoring or, deleting comment.

By 4:30 PM CLT all the posts on New Brunch Time page was already commented by a link to the ants posts plus the page timeline was full of sarcastic yet angry comments for the ants found in Brunch Time packet.

Conclusion //

  • Eating ants is not a nice experience for a customer, Specially when it comes from a brand that position itself  as “The leader of the fresh snacks in the Egyptian market as well as providing other bakery products”
  • Underestimating the viral impact of such a critical issue that concern customers health, will not solve the problem, but! will even get it to the next wild level.
  • Hiring unqualified Social Media team is not a wise decision in 2013.
  • Slow reaction from Social Media team can make a small problem a Brand Reputation Crisis.

Disclaimer //

The Analysis above was conducted over a random sample of mentions and views being active on expressing their thoughts spontaneously without least interference of  business affiliation..

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Enthusiastic young man who is Passionate about the power of Digital Marketing and always hungry to grow my expertise. With excellent Digital Marketing, project management and relationship building. Non-traditional 24X7 Strategic Thinker | Analyzer | Informative | Ideas Igniter | e-Strategist.
Brand Management

Juhayna steps in 2018 with bold yet humble campaign to support Baheya hospital

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid…

A fundamental quality of successful marketer is the mindset and willingness to do whatever it takes to build a solid brand that makes revenues and changes the world.

Juhayna has decided to take its sponsorship of the beloved Al Ahly team and use it for good by launching national donation campaign to support Baheya hospital.

For years Juhayna have been doing whatever necessary to increase the brand value. Hiring Sherif Ekramy to promote Juhayna Mix, Dora as Juhayna Pure’s brand ambassador, the controversial Dundo Advert and major sponsorship deals.

After 19 years of being the most visible logo on one of the most watched teams in the country, Juhayna is taking a step back and letting someone else get the limelight.

Throwback ► Juhayna Cheering Egyptian Mothers in Emotional TV Commercial

Juhayna teams up with Baheya Hospital & Al Ahly in long-term plan which aims at delivering a bold yet humble marketing message with much emotion involved. The move definitely will re-capture the audience attention to Juhayna’s logo and strengthen the long-term sponsorship to Al-Ahly SC.

Early yesterday morning, Reporter Sara Fouad posted a small teaser of Juhayna’s new campaign.

كلكوا عارفين أنا زملكاوية قد إيه.. والإنتماء ده موضوع بجد مفيهوش هزار.. لكن في حاجة بتجمّع كل الناس أيًا كان إنتماءهم ا…

Posted by ‎Sara Fouad – سارة فؤاد‎ on Monday, January 1, 2018

 

The post states that for the first time in 19 years, something was going to change with Juhayna and Al Ahly.

Fans questioned what would happen, the brand has been a main part of the uniform for so long. Many wondered if they would change logos, or focus on a certain product instead of the company as a whole.

Juhayna themselves, later the same day, posted a short video/would be GIF on the topic.

Stepping back for 90 minutes

The FMCG company has decided to take a step back in order to lend a helping hand. So, after 19 years of unchanging visibility, the brand is partnering up with Breast Cancer NGO Baheya.

The partnership allows Baheya’s logo to sit upon Juhayna’s place to help 4000 of those afflicted with the disease.

For 90 minutes, during the match between Al Ahly and Al Masry on the 12th of January, Juhayna and Baheya hope to receive donations of up to 19 million EGP, which will be spent on helping more than 4000 Breast Cancer patients.

 

Only 7 hours in, the video already has over 5k reactions and over 400 shares.

People have reacted positively to the change, some stating that it’s honorable to use the money Juhayna uses on being on the uniform for some change and good in the world.

Baheya is a non-governmental organization that aims to help spread awareness of Breast Cancer, and the importance of early detection through testing. While Breast Cancer can be beaten at later stages, with lower rates of success, early detection provides up to a 98% chance of curing the Cancer.

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Digital marketing

Dubai Police issued a LIVE fine on driver’s instagram video

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including…

Using mobile phones while driving is a traffic violation. Whether you are making calls, texting, or using any apps, including posting on social media.

You can be caught by sophisticated cameras. But now, a new way of being found out has emerged. Dubai Police have spotted people live on Instagram stories while they are driving, and jumped into the live chat to let the people know that they will be faced with a fine!

Brigadier Saif Muhair Al Mazrouei, Director of the General Department of Traffic at Dubai Police, has confirmed the truth of the incident in pictures posted on social media sites regarding a fine issued to a person who was using his Snapchat while driving his vehicle on Sheikh Zayed Road.

The driver was talking with others when he suddenly received a message from Dubai Police on his Instagram that a traffic fine was issued to him for using a mobile phone while driving. Dubai Police issued a LIVE fine on this driver’s Instagram video while he is driving.

Dubai Police Issued a LIVE fine on this driver's instagram video while he is driving.
Dubai Police Issued a LIVE fine on this driver’s instagram video while he is driving.

But it wasn’t just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed.

But it wasn't just the police, HH Sheikh Hamdan Bin Rashid Al Maktoum also engaged to notify and a traffic violation was being committed

Brigadier Saif Muhair Al Mazroui, director of Traffic Department in Dubai Police, told Gulf News that the Arabic driver was on Shaikh Zayed Road on Friday, and went live on his Instagram account while driving.

Other road users noticed him recording live on the road and called 901 to inform Dubai police.

“We received some calls about a man driving on Shaikh Zayed road on Monday afternoon while recording on Instagram. We checked his account and saw the live video and register a traffic offence,” Brigadier Al Mazroui said.

The driver who was broadcasting live on Instagram while driving, was fined by Dubai Police for being distracted while driving. The driver was fined Dh800 and four black points for being distracted while driving.

“Drivers can’t being distracted by their phones when driving on highways. We want people to be aware of such mistakes by drivers on our roads. Anyone can call Dubai Police to alert about any traffic mistakes done by other drivers and we check before issuing traffic fine,” Brigadier Al Mazroui added.

Earlier, Dubai Traffic received calls from several people on 901 that a person was Snapchatting pictures on a public road. One of them gave the police the Snapchatter’s Instagram Live account through which the police discovered that the incident was true.

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Digital marketing

Ahmed Mekky would make new YouTube records for Middle East

Back in 2015, Moroccan Singer Saad Lamjarred’s ‘Lma3allem’ made its way to hit over 31 million views in one month. This…

Back in 2015, Moroccan Singer Saad Lamjarred’s ‘Lma3allem’ made its way to hit over 31 million views in one month. This was considered an all-time record for an Arabic music video on YouTube in such a short time

The Egyptian-Algerian actor, Ahmad Mekky just released his latest hit “Wa’fet Nasyt Zaman” entitled (Standing on the Corner of My Old Street) has accumulated plenty of feats over the last few hrs and is showing no signs of stopping.

It isn’t that YouTube video is dead. In fact, it’s still very much alive. It’s about changing the tactics and its obvious that Mekky decided to monazite the exclusive video via YouTube.

Ahmed Mekky directed his 855,053 Facebook fans to watch the video on his YouTube channel without considering publishing even a parallel teaser video on Facebook to accumulate all the predicted viewership on one sole digital channel.

The song “Wa’fet Nasyet Zaman” cinematography main theme is very authentic and it represents the true precious culture of the Egyptian street. The song story is all about reviving the good morals of the past while being nostalgic for beautiful past memories with friends and neighbours as well as the old values and ethics.

 

Iconic digital metrics made by Mekky:

YouTube Insights:

  • In less than 10 hrs, Mekky’s latest hit “Wa’fet Nasyt Zaman” made its way to be #1 trending video on YouTube over Egypt.
  • The new exclusive video needed just 12hrs to hit 1M views on YouTube to be one of the fastest videos from Middle East to reach 1 million views.
  • The YouTube video achieved 1,524,281 views in 24hrs exactly.

Facebook Insights:

  • Since the teaser post, Mekky’s Facebook page achieved 42K+ Average Engagement/post.
  • The 6 posts concerning the video release attracted 254K+ Engaged users in 48hrs time span.

 

Social Media Reaction:

The one who falls and gets up is so much stronger than the one who never fell. Did you notice that the video is already directed by Mekky?

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Digital marketing, Featured Stories

YouTube Rewind 2017 reveals most popular and top trending videos of the year

With 2017 ticking away, YouTube has posted its annual Rewind mashup for the year to recap the top videos, music,…

With 2017 ticking away, YouTube has posted its annual Rewind mashup for the year to recap the top videos, music, events, and more. This video features many hit moments and contains the largest amount of talent of any Rewind.

The annual YouTube Rewind video gives people an insight into what the world has been loving that year. YouTube also listed 2017’s top trending videos based on time spent watching, sharing, commenting, liking, and other factors. These top 10 videos have received 630 million views and have collectively been watched over 40 million hours.

The seven-minute long video immerses you in the culture of 2017. Finally, YouTube revealed its YouTube Rewind 2017 video, “The Shape of 2017,” which features almost 300 YouTube creators, musicians, celebrities and more.

YouTube ranked the top trending videos and music videos for 2017. “The Shape of 2017” features “nearly 300 creators, viral stars, musicians, and surprise guests” from over 20 countries. That full list is available here.

Here are the top 10 trending videos:

  1. Until we will become dust – Oyster Mask | THE MASK SINGER 2
  2. ED SHEERAN – Shape Of You | Kyle Hanagami Choreography
  3. Ping Pong Trick Shots 3 | Dude Perfect
  4. Darci Lynne: 12-Year-Old Singing Ventriloquist Gets Golden Buzzer – America’s Got Talent 2017
  5. Ed Sheeran Carpool Karaoke
  6. Lady Gaga’s FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL
  7. “INAUGURATION DAY” — A Bad Lip Reading of Donald Trump’s Inauguration
  8. history of the entire world, i guess
  9. In a Heartbeat – Animated Short Film
  10. Children interrupt BBC News interview – BBC News

Meanwhile, the top 10 music videos for 2017 were:

  1. Luis Fonsi – Despacito ft. Daddy Yankee
  2. Ed Sheeran – Shape of You [Official Video]
  3. J Balvin, Willy William – Mi Gente (Official Video)
  4. Maluma – Felices los 4 (Official Video)
  5. Bruno Mars – That’s What I Like [Official Video]
  6. Chris Jeday – Ahora Dice (Official Video) ft. J. Balvin, Ozuna, Arcángel
  7. 05. El Amante – Nicky Jam (Video Oficial) (Álbum Fénix)
  8. Jason Derulo – Swalla (feat. Nicki Minaj & Ty Dolla $ign) (Official Music Video)
  9. DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
  10. Enrique Iglesias – SUBEME LA RADIO (Official Video) ft. Descemer Bueno, Zion & Lennox

 

YouTube has a trivia game to test your knowledge on the year’s most popular videos. There is also a behind-the-scenes clip on the making of this year’s Rewind.

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