n advance of its planned September 4 rebrand, Yahoo! will release 30 versions of a new logo over the course of the next month. Called “30 Days of Change,” the brand will release one new logo each day. Following a year of major acquisitions and a new CEO, Yahoo on Wednesday kicked off a rebranding effort that will see the Internet company unveil 30 new variations of its logo over the next 30 days.
Marissa Mayer is not only trying to refresh Yahoo’s products and office culture, she’s also planning to redesign the company’s longtime logo.
Yahoo! stated that the new logo will be a modern redesign that will better reflect the company’s “reimagined design and new experiences”, but will still uphold the unique characteristics that we all recognize. What won’t change? The classic purple color, iconic exclamation point, and ever famous Yahoo! yodel.[blockquote style=”quote” align=”” author=”Kathy Savitt, Chief Marketing Officer of Yahoo!”]Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.[/blockquote]
The new identity is set to launch on 4 September, and a different iteration of it will be used on the Yahoo homepage each day before the launch, in an initiative Yahoo calls ‘30 days of change’.
Yahoo is set to rebrand next month, and is showing 30 variations of the new identity before the final new logo launches:-
To this point, several other companies have recently rebranded their logos to have a more modern look and feel. Typically, they incorporate a simplistic logo treatment with a flat design and minimal color scheme, such as Microsoft and eBay. Even Starbucks downsized their logo not that long ago to be more contemporary and iconic.