Yahoo! To Leave Egypt After 3 Years Of Operations And Fire All Employees
he American Internet giant Yahoo! Inc. on Wednesday announced plans to shutdown its Egypt base at the end of 2013, to restructure operations for increased concentration of its employees and…
Neuro-Marketing: Saying is Doing / Behaving?
A new field of marketing research that studies consumers' sensorimotor, cognitive, and effective response to marketing stimuli known as NeuroMarketing. Companies such as Google, CBS, and Frito-Lay amongst others have used neuromarketing research services to measure consumer thoughts on…
Two Egyptian winners in World Summit Award 2013
Celebrating Diversity: this is not only the motto of the World Summit Award, which will acclaim it's 40 winners in a few weeks in Sri Lanka, but also of the Arab e-Content Award…
Google Partners With Facebook, Now DoubleClick Clients Can Buy Retargeted Ads On FBX
Google today announced a partnership with Facebook based on the way both companies generate the larger majority of their respective revenue: ads. Google will participate in FBX, Facebook’s real-time bidding exchange, in…
UN Use Real Google Searches in Ads
powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai. The ads show the real Google…
According to LinkedIn: The World's Most inDemand Employers 2013
LinkedIn today released its 2013 list of Most InDemand Employers. The top two companies were both in the technology sector: Google and Apple. Microsoft and Facebook, however, which were in third and fourth…
Vodafone Egypt might be using Social Media heavily for Consumer Insights
A new advertisement by Vodafone Egypt titles launched on 9th of October following the advertisement announcing the new prepaid plan "Kolo" using the famous internet character "Asa7by". Although the first advert…
Would you give your Facebook password to attend Amr Diab party at Emirates Heights?
On Social Media is area for implementing creative ideas and the more you can develop a solution that mix real world to virtual world, the more your brand look attractive. Also…
If you want to grab your customers attention, GET THEM SCARED !
YouTube video spreading viral with 3.7 Million views in 23 hours. The video titled created to promote the upcoming adaptation of Stephen King's 1974 novel Carrie, viral video marketing company Thinkmodo…
How 6 Oct. War Hurt The Israeli Army Marketing Strategy
The 10th of Ramadan war aka Yom Kippur war, Going to war in October 1973 was a necessity for Egypt and beyond days of glory and military analysis. The modern war is more…
Instagram To Start Showing In-Feed Video And Image Ads
hoto-sharing Facebook subsidiary Instagram has announced that it will soon start serving ads to its US users, including photos and videos. Instagram, as it has long promised to do, will begin…