How Egyptian Pound Floating Will Affect The Digital Marketing Agencies?
In a surprise morning announcement, The National Bank of Egypt, announced on its website that the dollar could be bought for 13 Egyptian pounds and sold for 13.50 pounds each, a…
Nile Radio Productions Wins “Brand of the Year” from Prestigious Superbrands Awards
Leading Egyptian media organization Nile Radio Productions (NRP) has been chosen as the “Brand of the Year” at the Superbrands Awards ceremony that took place yesterday. Superbrands is a long-established…
Strategic alliance between DMA and International CallisonRTKL for smart cities management
Today, DMA for Design and Engineering Consultancy has announced joining forces with International CallisonRTKL for new smart cities management. Thus form a strategic alliance in the field of construction, management…
RiseUp Summit 2016 is happening on 9th- 11th of December
RiseUp, the Middle East and Africa’s leading entrepreneurship event, and the platform that connects entrepreneurs, innovators, investors, experts, and stakeholders, today announced the dates of this year’s RiseUp Summit, taking…
Dubai Sponsors USD 3bn Airports Finance Deal
Dubai’s two international airports are set for a capacity-boosting, capex-fueled expansion that will enable them to serve up to 146m passengers by 2025, due in large part to a proposed…
Vodafone Egypt featuring VIS heroes in inspiring commercial
Proudly headquartered in Egypt, Vodafone International Services (VIS), was established in 2002 as part of the Vodafone Group. It is dedicated to delivering world class outsourcing & offshoring solutions, representing…
What my trip to Morocco taught me about branding
As I was sipping my delicious Moroccan Tea in a beautiful coffee shop in Marrakech on my last visit there, I started to think about what makes this country special?…
NileFM celebrate Halloween with special “Creep” song and video!
That time of year has come again to see the NileFM team release yet another spectacular performance and production, in celebration of Halloween. This time it is Radiohead’s haunting classic…
16 DASH attacking “Hug Digital” and “MO4” in hiring posts on Facebook!
Marketing seems to have entered a new era of attack ads and the phenomenon moving from brand-to-brand attack to agency-to-agency attack. While we are busy reviewing ideas and content created…
Abu Dhabi Revs Up for World’s First Audi Sport Center
The world’s first standalone Audi Sport Center devoted solely to Audi’s high performance sports cars is set to open on the Corniche in Abu Dhabi. The Audi Sport Center, run…
Digital Day: Oracle Drives Digital Transformation in Egypt
Digital transformation that supports Egypt’s Industry 4.0 preparedness, and acts as a catalyst for local economic growth is the key focus for Oracle’s currently ongoing digital day event in Cairo.…
GITEX Dubai: How companies in the Middle East are accelerating their digitization strategies
Digitization impacts the way we live, work, play and learn. With data now the most strategic asset of any business or country, Middle East governments and organizations are rethinking how…