Leading Egyptian media organization Nile Radio Productions (NRP) has been chosen as the “Brand of the Year” at the Superbrands Awards ceremony that took place yesterday.
Superbrands is a long-established and much respected universal seal of enduring excellence and every year they chose a “Brand of the Year” through a panel of locally and internationally renowned expert judges and referees known for their competence in the fields of management and marketing.
This is the third time Superbrands selects NRP – the parent organization to hit radio stations NogoumFM and NileFM, and music record labels Nogoum Records and NRP Music – for the prestigious award.
The event was attended by NRP CEO Ayman Salem, Managing Director and Group COO Hala Hegazi, NogoumFM/TV Network Director Rami Mohsen, Head of Digital Operations and Content Acquisition Omar Shoeb and Brand Manager Salma Mostafa.
“This is a great honor for us. I’m receiving this award on behalf of a truly magnificent team that has been building the NRP brand for more than 13 years now. We’re proud of NRP’s brands and how they are creating a new benchmark for the market and I hope we stand here next year with new exciting brands under NRP,” Hegazi said
In 2012, NRP launched two music record labels — Nogoum Records for A-list artists and NRP Music for up-and-coming artists. In just three years, both labels have released six albums to international acclaim for superstars like Sherine Abdel-Wahab, Mohamed Hamaki, Ramy Gamal, Hossam Habib and Abu El-Leef.
In 2015, NRP expanded its portfolio with its launch of Nogoum FM TV, the region’s first Radio-on-TV experience, expanding its market share and penetration into new horizons.
Digitally, NRP stands amongst the world’s biggest players with regional and international awards and accolades. On social media, NogoumFM is the #1 Arabic radio station page globally with more than 7 million users on Facebook, while NileFM is the #1 radio station account on Twitter with 1.8M followers, in addition to tens of millions of users and user sessions on its websites and award winning mobile applications.
What is Superbrands?
In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand.
Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand’s position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category.
Superbrands: The most respected universal seal of enduring excellence.
